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Katiuska Adarmes

PR/ Social Media Marketer/ Digital Strategist

Work experience

Jan 2015Present

Intern Social Media Marketing and PR  

BVK Direct, Inc. 
  • Analyze the data, develop and implement plans of action to reach broader audience.
  • Measure social media growth for CITGO, Dominican Republic, BlueBay Resorts Caribbean, Funjet Vacations.
  • Research Marketing.
  • Design month-year report PR content strategies for Dominican Republic and CITGO.
  • Tracking social media engagement (traffic, experience, comments and feedback metrics) to determine the effectiveness of new features.
  • Oversee performance of marketing strategies for CITGO and Dominican Republic.
  • Effectively translate content from English to Spanish and vice versa in order to expand our target market to the Hispanic Community.
  • Research and develop new techniques to improve the quality of our social media marketing.
  • Manage online presence to develop strong brand awareness in a competitive niche.
Aug 2014Present

Front Desk Receptionist

Cardinal Stritch University 
  • Manage and schedule 20 instructors’calendars at the Academic Support Center.
  • Provide excellent customer service in fast paced to students, staffs, alumni and visitors.
  • Provide direct peer advice in registration days.
May 2010Jul 2011

Tennis Coach and Sport Assistant

Democrata Sport Club- Venezuela 
  • Designed strategies and drills to keep tennis players engaged, competitive and motivated.
  • Coordinated trips to different tournaments around the nation for 20 tennis players between 8 and 9 years old.
  • Planned and prepared reports for marketing to promote state and national tennis events.
  • Network with local businesses to advertise sports events through participation and ad space.
  • Created working internship and volunteer positions to reduce employee overhead.


Aug 2011May 2015

Bachelor of Arts, Business Major

Cardinal Stritch University 

Dean's List (all semesters)


  • Marketing Strategy & Research
  • Social Media Marketing
  • Brand Management
  • PR Development
  • Spanish
  • Basic Portuguese
  • Microsoft Office Suite
  • Basic HTML, FBML & CSS
  • Lead generation 

Awards & Achievements 

  • Chicagoland Collegiate Athletic Conference All-Conference Tennis (Doubles) & Academic Team.
  • Champion of the Common Startup Milwaukee Competition. (Developed a profitable high-tech business model for Briggs & Stratton).