Director of Marketing
Turtle Island Fiji
Developed short and long-term strategic marketing plans; led tactical implementation and managed budget. Managed creative and messaging for corporate marketing collateral, advertising, press releases and promotions. Managed media relationships. Measured ROI of marketing initiatives
- Developed 2012 Sales and Marketing Plan
- Implemented web site marketing initiative resulted in: increased SEO via content revision of web site, partnering with key travel sites, and outreach to bloggers
- Revised online advertising from a horizontal broad scope approach to a vertical strategy, reaching consumers closer to the buying decision
- In three months increased web visitors by 84%
- Increased lead generation 50%.
- Result: Three months bookings increase of 15% or $180K
- Produced, three Turtle Island promotional videos, shot on location in Fiji with Portland production team, Uncage the Soul, http://www.uncagethesoul.com/gallery/turtle-island/
- Developed story boards, directed, and worked closely with production team to compose music, edit and cast video
- Premiered at the Living Room Theater in Portland, Oregon with over 350 people in attendance.