Katie Wellehan

Katie Wellehan

Seasoned Worldwide Marketing Prosessional

Work History

Work History
Jan 2011 - Jan 2013

Director of Marketing

Turtle Island Fiji

Developed short and long-term strategic marketing plans; led tactical implementation and managed budget. Managed creative and messaging for corporate marketing collateral, advertising, press releases and promotions. Managed media relationships. Measured ROI of marketing initiatives

  • Developed 2012 Sales and Marketing Plan
    • Implemented web site marketing initiative resulted in: increased SEO via content revision of web site, partnering with key travel sites, and outreach to bloggers
    • Revised online advertising from a horizontal broad scope approach to a vertical strategy, reaching consumers closer to the buying decision
      • In three months increased web visitors by 84%
      • Increased lead generation 50%.
        • Result: Three months bookings increase of 15% or $180K
    • Produced, three Turtle Island promotional videos, shot on location in Fiji with Portland production team, Uncage the Soul, http://www.uncagethesoul.com/gallery/turtle-island/ 
      • Developed story boards, directed, and worked closely with production team to compose music, edit and cast video
      • Premiered at the Living Room Theater in Portland, Oregon with over 350 people in attendance.
2010 - Jan 2011

Marketing Manager

Sonetics Corporation

•Developed SEO/ SEM and social media initiatives increasing site visibility and customer loyalty. In three months, web site visits up 65%. 

•While maintaining same advertising budget as LY, reconfigured media mix resulting in net audience increase of 103%, reduced cost per impression by 50%. 

•Developed and executed a fully integrated rebranding initiative for Firecom division for all B2B/B2C communication including: web site, online advertising, print and collateral.

Developed short and long-term strategic marketing plans; led tactical implementation and managed budget. Managed design and implementation of all corporate marketing collateral, advertising, press releases and promotions. Managed media relationships. Measured the effectiveness and ROI of marketing initiatives.

2004 - 2010

Marketing Consultant

Katie Clark Marketing

Produced integrated sales and marketing strategies to increase revenue: performed in depth financial analysis, launched PR programs, directed web site design, implemented SEO best practices, developed social media plans, produced videos, and designed corporate collateral. Analyzed ROI of each marketing initiative. Select Project Results:

  • As Sports Marketing consultant, produced events and press opportunities for UFC athlete Nate “Rock” Quarry. Including an interview on E! News and Entertainment Tonight
    • Result: Client offered $100K in endorsement deals and sponsorship opportunities.
  • For Metabolic Adaptation, a start-up nutritional supplement company, developed Strategic Business Plan for presentation to investors. Implemented fully integrated Sales and Marketing Plan including: web site development, product demonstrations, retailer discounts, and direct mail
    • Result: Purchase by 120 Fred Meyer stores (Kroger). Initial order $375K.

2004 - 2006

Victim Advocate

Multnomah Countty District Attorny's Office

Dispatched to area hospitals to assist victim through the forensic exam, address any immediate needs or concerns, ensure physical safety and well-being of victim, be present at interview with law enforcement and guide victim through the prosecution of perpetrator. Primary liaison with law enforcement at hospital. On call position.

2003 - 2003

Director of Marketing

Oregon Scientific

•Developed and executed public relations initiative for new product launch, which included: 2003 Academy Awards, MTV Movie Awards and Spike TV Launch at the Playboy Mansion. Spokesperson with press and at all events. Product exposure resulted in initial order from Target of 1.4 million.

•Worked with accounts from mass market (Target, Circuit City, Lowes, Costco) to high-end (Nordstrom’s, Macy’s, Neiman Marcus, Marshall Fields). 

•Managed all corporate marketing collateral, advertising, press releases and promotions. Measured the effectiveness and ROI of marketing initiatives. Implemented complete web site redesign. 

2001 - 2003

Director of Marketing

Allport Editions
  • Increased sales 50% during tenure.
  • Managed sales, marketing, creative development and production departments.
  • Developed a 5-year Business Plan including: product redirection, management recruitment, talent solicitation, comprehensive budget development, realignment of both procurement and inventory management systems and reduction in cost of goods sold. 
1992 - 2001

Vice President of Marketing

Sebago Docksides

Vice President of Marketing 1997 - 2001

•Established in-house advertising/PR department with a staff of six, which enabled the elimination of outsourced marketing services; during tenure, expense reduction 400k. 

•Directed strategy and implementation of all marketing activities. Responsible for public relations, media mix and placement, brand management, product marketing and domestic/international trade shows. Managed multi-million dollar marketing budgets. Corporate ambassador at domestic/international presentations, trade shows and with press.

Vice President of Accessory Sales and Specialty Retail   1994 - 1997

•Designed and merchandised Sebago Retail Stores in Paris, Lyon, Bordeaux, Belgium, Amsterdam, Hong Kong and Madrid. Planned/merchandised fifty retail Sebago Concept Stores globally. Sales contribution during tenure 15 million.

•Developed business plan, store design, and marketing strategy for company Warehouse Store as a profitable channel for liquidating merchandise. During tenure, sales 3.2 million.

Director: Accessories and Apparel Division 1992 - 1994

•Sales during tenure, 3.2 million; bottom line contribution, 1.7 million.

•Designed and developed 250 accessory and apparel products. Developed relationships with 25 domestic and five international manufacturers. Managed sales network of sales representatives and international distributors. Carried at Nordstrom’s, Bass Pro and Macy's.

Education

Education
1981 - 1984

Bachelor of Arts

Boston College

Studio art/communications

Certifications

Certifications

Commercial Photography

New England School of Photography

Skills

Skills

Computer Skills

MS Office Suite, Google Ad Words/Analytics, Constant Contact, Word Press, MS Publisher, SEO/SEM, Survey Monkey, Google Docs and social media platforms.

Summary

Experienced marketing professional with international experience in marketing communications. Skilled at recognizing corporate objectives and producing measurable, effective programs. 

Select Awards

•Finalist, The Good Design Award: Chicago Museum of Architecture and Design

•Finalist, Best New Product Award : The National Stationary Show, New York

•Recipient Electric Commerce Forum of Maine: The Best of Maine-Based Web Sites

•Recipient of two OPTC/Interface Tech News Awards; top honor Best Overall Web Site and Best E-Commerce Site