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Work experience

Feb 2012Present

Director of Marketing

National Catholic Educational Association

Lead marketing efforts for digital communications, professional learning programs, and association sponsorship program. Direct strategic marketing plans for annual convention and non-dues revenue activities.

  • Technology innovator and brand enforcer as evidenced by:
    • Leading the website redevelopment project, incorporating advanced e-commerce solutions in accordance with the association's database of record, and providing enhanced online tools to effectively engage and retain the web audience.
    • Developing a website and digital strategy with related governance structure for continuous improvement in the association's online presence.
    • Creation and implementation of a digital communications plan as well as a new branding and style guide for web and email content (as part of that plan).
    • Leading the logo redesign effort, contributing to a comprehensive brand and greater imaging consistency within all print and digital media.
  • Data decision-making proponent as evidenced by:
    • Strategy development and implementation for database record improvement, namely in capturing deliverable email addresses from both deployment software and database of record.
    • Designing and implementing demographic information capture to better characterize the diversity of association membership while creating targeted marketing campaigns using better defined data.
    • Creation and implementation of communications subscription policy, allowing the association to communicate with its members per their preference and creating increased engagement and return on communication activities.
    • Strategy development for capturing event registrations for annual convention and other meetings as managed by third-party vendors. This allows for greater communication and engagement opportunity among education professionals receiving direct services from the association through their institution's membership.
  • System-wide improvements developer as evidenced by:
    • Analyzing cash management procedures and implementing work processes for greater accuracy of accounting systems. (As Business Coordinator, November 2011 to February 2012).
    • Revising and expanding association sponsorship program, generating increased return on investment to corporate partners and generating 21% increase in revenue over previous year.
    • Expanding professional development offerings with webinar series; creating strategic marketing plan, generating and implementing all promotion exposure (web and email), hosting of live events, pricing and strategy development for archived events, and post-event and post-series outcomes reporting.
    • Developing strategic marketing plans for non-dues revenue activities including the annual convention and catechetical assessment tool (where none had been developed before); providing guidance and templates for association executives to develop marketing plans for all activities; and incorporating outcomes reporting in all marketing activities as are managed in the marketing department.
Aug 2009Nov 2011

Marketing Coordinator

Council for Exceptional Children
Champion of CEC marketing mix for non-dues revenue activities as evidenced by:
  • Lead simultaneous efforts to shrink existing inventories through reduction of non-viable products, thus allowing for greater marketing activities to be directed at those products and services that best serve CEC membership and the field. Within one year’s time, the number of available products for sale was reduced from 678 products to 600, while maintaining year-to-date revenues and reducing operating costs of goods exceeding $40,000.
  • Created and implemented a publication pricing strategy to ensure consistency for CEC publications and discounts offered as a membership benefit. Introduced a tiered publications pricing and production management approach to maximize potential revenue while managing/minimizing production expenses.
  • Lead the strategic marketing development and implementation of scholarly journal content availability via an online aggregator. Developed new business practices, continuous practice improvements, and ensured timely execution of all milestones.
  • Identified responsive market segmentations for the catalog mailing, that generated a 58% increase in catalog responses (order) over 2010 responses, and nearly $200,000 greater sales in 2010.
  • Directed aesthetic and functional improvements to e-commerce capabilities and e-mail communications, that increased online orders by 15% to 25,000 orders.
  • Devised an online advertising strategy as a new revenue stream which generated over $10,000 in its first years since deployment.
  • Developed branded training presentations, customer contact documents, and multimedia presentations that ensured acknowledgement of intellectual property and increased the perceptual awareness of the tenets of the organization.

Developer and implementer of strategic marketing plans for publications, professional development activities, journal advertising, and online career center producing over $2 million in non-dues revenue. Key achievements include:

  • Introduced templates and other work process documents used to manage the marketing evaluation plans, marketing tactical plans, creative briefs, and project scorecards for all projects, in addition to a yearly marketing plan and scope of work for the position. These documents were used to monitor and report on all marketing and communication activities including but not limited to: project SWOT/competition/market demand/market growth and trends/; assessing ROI, benchmarks for electronic data (web site analytics and open rates/click through for email communications), collateral production, communication strategies, market segmentation, and summaries of activities leading to improvements or changes to the plan.
  • Lead proposal team in development of successful responses to proposal requests from city and state entities purchasing high quantities of curriculum materials.
  • Coordinated long-term professional contact; managing the client relationship from introduction/inquiry to post-purchase.
  • Created additional work flow documents to track data and revenue for professional development events and advertising revenue streams. The trackers included hyperlinks to external documents that support the data and/or provide a record of the activity, as well as documenting the marketing and communications activities (text copy, advertisements, etc.) that support the data. Successful management and overview of budget expenditures wass managed through key documents developed and customized per project. Marketing tactical plans provided snapshot and “big picture” view of all product strategies and activities.
  • Lead the production and designing marketing collateral and introducing innovative technologies, such as online digital editions and multimedia presentations. Collateral activities included the annual publications catalog (150,000 printed and over 130,000 mailed), the annual marketing/advertising tool kit (distributed electronically and hosted on the web site in a digital edition), direct mail pieces, e-mail messaging, print and electronic advertisements (internal and external), curriculum training materials, and organizational promotion materials.
  • Analyzed consumer behavior and market trends with positive results as evidenced by the increased response to orders placed in the 2010 catalog, creating new product packaging and messaging for technology products leading to a 50% increase in year-to-date annual sales over 2009, and creating new logo products to raise awareness for programs with a donor base.

Project manager of product and training purchase proposals to school districts and other educational entities. Key achievements include:
  • A large-scale award of product purchase and contract trainings exceeding $230,000 for proprietary transition curriculum. From the initial customer interaction prior to RFP to facilitating CEC’s responds to the RFP, I led the project consisting of a team of my colleagues and executive level supervisors. Specific to the written proposal, I formulated the proposed quantities, pricing, and delivery fees for the products; the pricing and scheduling of the trainings over a five year period; and the operations management strategies and vendor relationship details as required by the proposal.
  • Promoted the CEC brand of quality, practical, and valuable products and services to promote the field of special education, and ensuring the organization’s reputation of being “the voice and vision of special education.”
  • Managed specialty pricing requests and client contact from quote to sales closure.

Manager of retail operations during annual meeting and special events. Activities involved in this five day event include:

  • Lead the creative and production activities for store displays, signage, and décor for a 25,000 square foot exhibit space containing over 200 products.
  • Created and implemented sales procedures including in-store promotions, ensuring the timely delivery of products to purchasers and maximizing customer satisfaction. Selecting all products for sale, managing starting and ending inventories, and product consulting/upselling.
  • Managed/supervised three temporary staff and three coworkers over a five day period and the daily supervision of volunteers for additional support in the store (a total of over 50 volunteers).
Aug 2005Mar 2008

Director of Special Projects

Citadel Broadcasting Company

Special events marketing, managing budget exceeding $400,000 for six top-performing radio stations in the greater Albuquerque service area.

  • Promoted and managed multiple, large-scale and intimate, public and private events hosted by 6 top radio properties generating over $600,000 net revenue annually. Management included new event development, event branding, budget management, event logistics and staffing, advertising and marketing of event (print, web and viral), promotions scheduling, event point-of-contact, and post-event reporting.
  • Consistently lead relationship marketing efforts among community-based and government entities on behalf of radio group. Coordination of on-air, Web site and printed promotions for non-profit special events and activities, and design of non-traditional revenue opportunities from activities.
  • Coordinated comprehensive and professional sales proposals to commercial and government entities, representing the collective work among sales colleagues and company executives.
  • Oversight for Web-based initiatives, including streaming, Web display advertisements and listener rewards programs, including development of reporting metrics and statistical analysis, leading to increased sales and implementation opportunities.
  • Designed professional and attractive graphic displays, POP and other materials for events and radio advertiser promotions.
  • Management of print advertising, both as sources of revenue and as advertising mediums. Project management and graphic design for sports guides and conceptual design and photography for print advertisements for station branding in weekly newsprint and monthly magazines.
  • Graphic design, logistics, contracts and event management support for network activities and other advertiser supported activities. Primary point of contact and liaison with local government officials in acquiring city and state permits, and maintaining proper accordance with local ordinances in both private and public settings.
Jul 2003Aug 2005

Community Relationship Manager

American Cancer Society

Cause marketing and managing fundraising events to fulfill the mission of the American Cancer Society.

  • Managed multiple, large-scale fundraising events, exceeding income, safety and participation expectations. Management included constituent communication, volunteer coordination, budget management, event logistics and staffing, community relationship marketing, event point-of-contact and post-event reporting.
  • Improved logistical and event management methods and models utilizing GPS tools and Microsoft Excel spreadsheets, including e-business functions for special events participation (Kintera).
  • Established constituent relationship management among various communities through committee leadership and events marketing.
  • Fostered effective leadership among coworkers and volunteer committees utilizing professional communication skills for Relay for Life and Making Strides Against Breast Cancer project activities. Promoted to manager position and exceeded management expectations while leading all activities during organization transition.
  • Implemented improved data capture methods using Microsoft Excel, ensuring accurate and complete record collection for increased ROI in future activities.
  • Oversaw federal grant applications, including the Combined Federal Campaign and Community Health Charities, and acted as liaison with other non-profit entities.
  • Fostered effective leadership among coworkers and volunteer committees utilizing professional communication skills for Relay for Life and Making Strides Against Breast Cancer project     activities. Promoted to manager position and exceeded management expectations while leading all activities during organization transition.
  • Implemented improved data capture methods using Microsoft Excel, ensuring accurate and complete record collection for increased ROI in future activities.
  • Oversaw federal grant applications such as the Combined Federal Campaign and acted as liaison with other non-profit entities.



  • Marketing Strategy
  • Business Efficiencies
  • Project Management
  • Web and Print Collateral Design & Production
  • Proposals & Presentations
  • Strategic Planning
  • Outcomes Reporting and Analysis


Amy Durkin

“Kate Reich is a tremendous asset to CEC. Her knowledge of marketing, events, technology and communications is vital to the success to many of CEC’s current initiatives. Kate is an enthusiastic, team-player and leader who always strives to do her best for herself, the team and the organization.”

Lynn Boyer

"Across the months that I have worked with Ms. Reich she has always anticipated and developed the comprehensive schedule of marketing activities for each new resource or service, achieved all timelines in implementation of the marketing plan, and communicated with all stakeholders at each step of the plan to ensure all were aware of what had been accomplished and what was imminent. Her preparation and communication have been done unfailingly in a professional manner that includes consideration of the demands of each stakeholder."

Jeff Berry

"Kate has shown a multitude of skills not limited to the following:

  • Highly organized
  • Ability to lead multiple projects at any given time
  • Supports the sales effort
  • Knows the ultimate goal and works to achieve it
  • Can adapt to constant change within a project
  • Develops presentations, pro formas, timelines, progress reports and re-caps
  • Outstanding computer skills

In addition to the above qualities, Kate comes to work with a great attitude everyday. She is dependable, will go the extra mile, is a great co-worker and brings a strong work ethic everyday."

Milt McConnell

“Kate upgraded our non traditional revenue events and was a great ambassador for Citadel in Albuquerque. Her planning and detail skills allowed us to execute flawlessly with clients, community organizations and listeners.”

Anna Baker

"Kate is one of the most competent and reliable people I have ever worked with. She has breathed life into CEC's marketing plans with her perfect combination of creativity and practicality. In a short amount of time she developed a keen sense of the special education market and new ways to effectively pitch our products and services. "


  • Cooking
  • Volleyball
  • Soccer
  • Tennis
  • Adventure Racing
  • Gardening
  • Reading
  • Mixed Martial Arts
  • Yoga
  • Green Living


I am a marketing strategist with an innate ability to see the "big picture" while engaged in the project details and when working within a diverse  team. I excel in data analysis, market research, and developing comprehensive marketing strategies for new and existing product or program sustainability and growth. I will excel in a work environment that supports performance, personality, and strategic vision. I will deliver quality results, strong working relationships, and key insights to an organization that fosters accountability. 


Email: content and design
Primarily deployed using Informz.
Analysis and Reporting
Microsoft Office Suite
Access Excel PowerPoint Project Publisher Word    
Database management
iMIS 10 and 15 Siebel
Graphic design
Adobe Creative Suite 4 Illustrator InDesign Fireworks Photoshop Dreamweaver  



Oct 2013Present

Digital Analytics Fundamental

Google Analytics Academy
Aug 2001Nov 2001

Paralegal Certification

University of New Mexico Continuing Education