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Summary

For the past 7 years I have been focusing on building a career in an industry that I wake up excited about every day. As e-commerce and digital marketing  is now a core focus in all companies, I thrive at the challenge to remain ahead of the game & on trend with my marketing concepts, design aesthetic & through all social media outlets. I pride myself on my ability to create anything from the ground up. I am passionate about what I do and it shows through my strong work ethic and exceeding results.

Work History

SELF EMPLOYED

Kaosh Design
JANUARY 2016PRESENT

Kaosh design is a web design company- we specialise in creating modern, user friendly websites to help you grow your brand presence while increasing customer sales and growing engagement. We offer web design, social media, digital marketing and graphic design services- working with our clients to create their voice in the digital world.

E-commerce & Digital Marketing Manager

SISTER NZ LTD. (Sisters & CO, Boys next door & PAIR)
September 2013  March 2016

 Sister NZ Ltd is one of New Zealand's leading fashion hubs with three brands now stemming from this company- Sisters & Co, Boys Next Door & PAIR.  Stocking over 50 local and international labels including  Karen Walker, Stolen Girlfriends Club, Alexander Wang, Rag & Bone,  Juliette Hogan, Daniel Wellington and more.  Sisters & Co is a leading department store and a rapidly growing online fashion retailer that I have had a key role in developing and expanding as with all brands in this company.  As E-commcere & Digital Marketing Manager my role involves:

  • Managing the Sisters & Co, Boys Next Door and PAIR e-commerce site's including constant site maintenance and development.
  • Managing the design, e-commerce and dispatch teams.
  • Exceeding targets and analysing website performance for both sites through Google analytics and SEO reports.
  • General product upload and photo-shoots to keep stock up to date and fresh on the sites.
  • Making sure the pre-orders are up seasonally before competitors.  
  • Customer service- providing a great customer rapport to create key relationships therefor increasing sales opportunities. I find this a key part in increasing retail sales and gathering insight into you customer demographic. 
  • Management of all social media platforms for all brands including creating original creative content and copy for Facebook, Instagram, Pinterest, Twitter and the blog.
  • Liaising with Art Director to create all creative content including web graphics, advertising material, seasonal lookbooks, EDM's and more.
  • Creating and implementing all marketing strategies and advertising initiatives.
  • Event planning and co-ordination as well as weekly photoshoots to create unique content for both social media and web products shots.
  • Career highlights- Driving and increasing web sale's by over 250% in my first 6 months. Conversion rate increase of 2% in first 8 months.

E-Commerce Manager, Social Media & Graphic Designer

Wendy's Boutique
Jul 2012Sep 2013

Wendy's Boutique is high end boutique store located in Tauranga NZ that stocks an array of sort after national and international fashion labels including Trelise Cooper,  Kathryn Wilson, Andre Moore & Caroline Sills.

  • Overall management of the Wendy's Boutique online store.
  • Exceeding targets and analysing website performance through Google analytics and SEO reports.
  • Designing all graphic material including web graphics, in-store signage, advertising material, brochures and more.
  • Creating weekly email campaigns and analysing the performance in order to constantly be growing the online presence and customer database.
  • Creating and implementing all marketing strategies and advertising initiatives.
  • Event planning and co-ordination.
  • Management of all social media platforms including Facebook, Instagram, Pinterest, Twitter and the blog.

Graphic Designer

Hamilton central business association
JAN 2011Jul 2012

Hamilton Central Business Association provides support to local businesses based in the Hamilton CBD and knowledge to the public on all the top trends, stores and hot spots.

  • Provided all graphic and digital material from print to social.
  • Created all graphics and visuals for the 2012  Hamilton Central Business Awards.
  • Created multiple designs for events with clients such as Sky City Hamilton, Casabella Lane and Ruby.
  • Created weekly EDM'S and original social media content.

Retail Sales Manager

R&G- Rodd & Gunn COncept Store
Sep 2010Dec 2010

R&G is the younger concept store under the Rodd & Gunn brand with a focus on bringing a modern take the classics.

  • Be driven and motivated to exceed sales targets and encourage, lead and  support my team to achieve theirs
  • Well developed interpersonal skills and a commitment to teamwork and the philosophies of the brand were essential in order to build customer loyalty and achieve daily sales targets.
  • Delivered exceptional customer service at all times and styled customers using comprehensive product knowledge and an awareness of current trends. 
  • Thought creatively and commercially to produce a high quality of visual merchandising.
  • Used organisational skills to manage customer requests, stock replenishment and prepare for stock takes. 
  • Utilised the stock management system to analyse top sellers, promotion effectiveness and sales performances to create a weekly report for the national manager.

Retail Sales Assistant

Rodd & Gunn
Feb 2008Sep 2010

Rodd & Gunn is a high quality menswear brand originating from New Zealand, but also based in Australia and the USA.

  • Well developed interpersonal skills and a commitment to teamwork and the philosophies of the brand were essential in order to build customer loyalty and achieve daily sales targets.
  •  Delivered exceptional customer service at all times and styled customers using comprehensive product knowledge and an awareness of current trends. 
  • Thought creatively and commercially to produce a high quality of visual merchandising.
  • Used organisational skills to manage customer requests, stock replenishment and prepare for stock takes. 
  • Utilised the stock management system to analyse top sellers, promotion effectiveness and sales performances to create a weekly report for the national manager.

Education

Certificate of Art & Design

Whitecliffe College of Arts & Design
20092010

Certificate of Art & Design

NCEA LEVEL 2 

Sacred Heart Girls College
20062009

NCEA Level 1- Endorsed with Excellence

NCEA Level 2- Endorsed with Merit

Skills

E-commerce Management 

I have competent experience using the following e-com and retail platforms.  Shopify, Magento, Vend, Island Pacific, Counter Intelligence, MailChimp, iContact. 

Personal skills

I am incredibly organised, adaptable and a fast learner. I pride myself on my ability to use my initiative proficiently, with great time management skills. 

Social Media

I have been the social media manager for 4 years across multi-platforms Instagram, Facebook, Pinterest, Twitter, Snapchat and blog.

Customer Service

I have over 7 years experience in a customer service based role, I believe creating a strong customer rapport is the key to any successful business. 

Online Marketing/ANALYTICS/SEO

Competent using the following programmes- Google Adwords, Google analytics, Iconosquare.

Graphic Design

Competent creating original content using all Adobe Suits including  Photoshop, InDesign & Illustrator and more. 

TEAM MANAGEMENT

I have been managing e-commerce, dispatch, marketing and creative teams for the past 4 years. Confidence and clear communication to become a competent manager in my opinion involves finding the key skills and attributes in each person and helping them to excel and grow in that area to create the most efficient team possible. 

Photography

I have come from a background of implementing seasonal and weekly photoshoots. I have experience in everything from organising the logistics of the shoot through to taking the imagery for both product and campaign images as well as editing the shots. 

Portfolio

Additional Info

References available upon request.