Riverlea Group Ltd – Manufacturers and distributors of world-class outdoor products. Since 1991, marketing quality outdoor products throughout Australasia. Stocked at major retailers including, Mitre 10, Placemakers, ITM, Bunnings & more. As Digital Marketing Manager my role involves:
- Formulate unique marketing strategies to build a lasting digital connection with consumers.
- Launch optimised online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Managing 7+ e-commerce sites across the Riverlea Group Ltd group, driving all site improvements and development with creative, digital and sales teams.
- Planning and monitoring the ongoing company presence on social media platforms for all brands including creating original creative marketing campaigns, content and copy for Facebook, Instagram, Pinterest, Twitter and the blog.
- Manage and develop all e-commerce and digital SEO efforts (keyword, image optimization etc.)
- Measure performance of digital marketing efforts/ e-commerce sites using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date/ ahead of the game.
- Collaborate with designers to improve user experience and engagement.