Download PDF

Work experience

Aug 2011Apr 2014

Search Engine Marketing Strategist

Clickstop, Inc.

Clickstop, Inc. is a fast-growing, multi-channel retailer home to several e-commerce brands including U.S. Cargo Control, Fasteners Plus, EcoFoil, SpaceSavers, Just Plastic Boxes and more.

  • Managed all search engine optimization and paid search for e-commerce brands
  • Collaborated cross-functionally with partner teams on forecasting and ideating new revenue opportunities
  • Strategized and developed new brands and traffic channels
  • Analyzed KPIs to drive project initiatives
  • Orchestrated advertising campaigns by building keyword lists, copy, and creative
  • Guided the marketing team in all aspects of website traffic and optimization including retargeting, behavioral targeting, and landing page strategy
  • Tested and optimized projects using A/B split and multivariate testing
  • Championed, researched, and tested shopping campaigns
  • Led projects to optimize multiple brand's SEO through on-page and off-page tactics
  • Aligned with merchandising and purchasing for product opportunities
  • Provided guidance to the content strategy team for blog content, press releases, and page copy
Nov 2006Aug 2011

Digital Strategist

Stamats, Inc.

Stamats is a higher education marketing thought leader delivering distinct consulting services to colleges and universities throughout the U.S. and Canada. Stamats provides a wide range of services and resources to clients including research, brand marketing, direct marketing, interactive media, advertising and publishing.

  • Strategize and articulate client goals and expectations for their online presence with clients such as Savannah College of Art and Design, Harvard Division of Continuing Education, Texas A&M-Corpus Christi, Mount Royal University, UNC-Chapel Hill, University of South Carolina and several more
  • Lead on-campus focus groups and interview sessions with higher education professionals across the U.S. and Canada
  • Develop website architectures and navigational foundation
  • Plan and execute usability testing for clients, providing feedback for areas for improvement
  • Create wireframes and provide direction for website layouts and campaign landing pages
  • Perform audits of institutional websites assessing navigation, design, function, content strategy, lead generation, and competitors; presenting the findings and recommendations for future growth
  • Manage client search engine marketing accounts including sponsored (aka pay-per-click) advertising and search engine optimization (aka natural or organic search)
  • Train employees in online advertising
  • Support the sales team through proposals and presentations and provide guidance for interactive media recommendations
  • Speak at Stamats’ conferences on higher education web marketing
Jul 2005Nov 2006

eMarketing Account Manager

Bayshore Solutions

As one of the Southeast United States' leading full-service web design, development and web marketing firms, Bayshore Solutions provides custom web applications to over 1,200 clients in 54 countries. Named one of Advertising Age Magazine’s Top 100 Interactive Agencies, this award-winning firm has capabilities in web site design, database engineering, e-commerce, eMarketing, search engine optimization, and network consultation. 

  • Managed 17 client accounts producing $170,000+ in annual revenue
  • Implemented key strategies to increase client search engine rankings and conversion optimization, developed opt-in only email marketing campaigns and drove traffic to client web sites through sponsored advertising and affiliate marketing
  • Increased one online retailer’s sales by more than 400 percent from the previous year through SEO
  • Clients include: PODS (Portable on Demand Storage), Travcoa, Country Walkers, International Expeditions, Swim ‘n Sport, Ideal Image, Paradigm Learning, Habitat for Humanity
May 2004Apr 2005

Web Design Intern

Iowa Public Television (IPTV)

Iowa Public Television is Iowa's statewide public broadcasting network. IPTV provides quality, alternative programming that educates, enlightens, and entertains Iowans throughout the state.

  • Designed and developed new sites and branding for iptv.org including www.iptv.org/Kids and www.iptv.org/RaceInIowa
  • Generated new logos and graphics for existing sites
  • Continually updated television program web sites such as Iowa Press
  • Volunteered for Festival including answering donor phone calls and other promotional events

Education

Aug 2001May 2005

Bachelor of Science in Journalism and Mass Communications

Drake University

References

Robert Leary

Kati is one of those people you work with at another organization who really becomes the face of that company during the project (even though she's not the account exec!). She maintains great relationships and really cares about her client's needs. She listens and implements while encouraging new ways to solve unique problems. Kati Davis knows what she's talking about and would be a great resource for any company to have on their side. If you're thinking about hiring, stop thinking about it and do it. You won't regret it.

Len Doland

Kati and I worked together at Bayshore Solutions when I was the Department Head of the Sales Department and Kati was a manager in Marketing. Kati was great to work with. She is highly professional, has a great attitude, very efficient and most importantly (from a Sales perspective), the clients loved interacting with her

Lisa Barringer

As a colleague at Bayshore Solutions, Kati demonstrated the utmost in professionalism and was diligent and highly committed to her work. She was a pleasure to work with and well respected among our fellow colleagues. She took eMarketing to the next level! 

Jennifer Jones

Kati was a delight to work with. My clients found her to be engaged and talented. She has significant experience and credibility when it comes to Search Engine Optimization and overall Web strategy. Words that describe Kati as a professional include: smart, professional, determined, collegial, fun and creative.

Lara Marsh

Kati demonstrated several strong skills on the Interactive Media Team. Kati is very passionate about social networking, interactive media, web design, and marketing. Her personal interest comes through in her work as she is very dedicated to providing the best possible service and advice for her clients. Kati's attention to detail also ensured her clients' questions were always answered thoroughly. Kati has solid written and verbal skills, technical skills, and client management skills. On several occasions, Kati was asked to present information to various audiences and she did this with poise and confidence, keeping her audience engaged and informed. In addition, Kati showed a positive attitude at work and was a joy to work with. She helped keep team morale high and made work fun.

Training

Digital Strategy, SEO, PPC, Display Advertising, E-Commerce, Google Adwords, Google Analytics, Google Merchant Center, Bing Advertising, Adobe Creative Suite, BrightEdge, Netsuite, Magento, Basecamp, Microsoft Office, Morae, OmniGraffle, HTML, CSS

Groups & Associations

Junior League of Cedar Rapids, Board of Directors 2010-2011

Junior League of Cedar Rapids, Vice President of Marketing 2010-2011

Waypoint Services Resource Development Committee

United Way Young Leaders Society