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Kathy Wolf Swanson

B2B Digital Strategist


Technology Evangelist

Serial entrepreneur with 25 years experience driving strategic growth and profitability through development of partnerships, capitalizing on emerging technologies, driving new product development, and software life cycle management. Known for ability to envision the future and inspire others to jump on board.

As a veteran digital strategist with over 20 years of "hands on" experience, I work to align marketing and technology with business requirements for competitive advantage, return on investment, and customer engagement.

Being a professional speaker, I love helping audiences around the globe use and engage with digital technology. I am passionate about delivering interactive strategies using technologies like IoT, location-based services, mobile applications, and telling a story through content. Together, let's explore ways to use these tools for good and not evil.

Work History


Digital Consulting Director

The Nerdery

As a Digital Consulting Director, I work closely with Global 2000 organizations and government agencies to understand their initiatives and provide strategic thinking to make the vision of digital transformation a reality.

Assist in building the "business case" by examining measurable business outcomes technology will contribute to the overall digital experience.

Provide account-based support to 20-30 clients for ongoing initiatives that are coordinated and optimized with standard program management methodologies.


Sales and Marketing Strategist and Co-founder

Joseph Wolf Brewing Company

Wolf Brewery began operations in 1868 as a family business. In 1919, we brewed over 25,000 barrels of beer. Shortly after, Prohibition legislation was enacted and production of Wolf beer ceased. Our company converted operations to bottled water, soda, and sparkling water until Joseph Wolf passed at the age of 89 and the company was sold. As the great granddaughter of Joseph Wolf, I am proud to be a part of this legacy and revival of our family business.


Digital Consultant - Head Angel

Digital Angelz

Provide strategic consulting and assessment services for non-profit organizations. This is a volunteer operation.


Vice President, Digital Strategy and Program Management

Piper Jaffray

Responsible for all digital marketing activities including online client services sites, e-mail newsletters, and content strategy. Worked to develop internal strategies for event management using MS Dynamics as well as a the implementation of SharePoint for world-wide communication and collaboration.

Created geographic sites to promote local presence in countries where Piper Jaffray did business, enabling brand management integration, content messaging, and information organization.

Drove marketing and recruitment strategy for digital channel strategy for 1,500+ financial advisors, establishing relationships with advisors and branch managers to educate and market program offerings resulting in increased utilization and client acquisition.


Regional Channel Program Manager

Fort Advertising

Built new relationships to generate and diversify revenue for clients. Served as primary engagement manager to deliver comprehensive annualized marketing/sales programs including media placement, direct mail campaigns, print, newspaper inserts, broadcast (TV and radio) and online messaging for dealers of a leading window and door company. Designed presentations to educate resellers on client’s annualized marketing plans returning 85% participation.


Managing Director of Integrated Marketing

Tripp Advertising 

Launched digital marketing function to integrate advertising and spur growth, doubling client base while expanding into technology (Lawson Software), consumer packaged goods (Hershey Foods), and e-commerce industry sectors. Utilized search engine optimization, banner advertising, affiliate marketing and content sponsorship enhancing client brands. Conducted product marketing, competitive analysis, audience segmentation studies and advertising brand promotions.


Director of Digital Marketing

Infor/Lawson Software

Recruited and led 20+ technology staff with budget in excess of $1 million to bring Lawson Software up to speed with digital initiatives. Defined Lawson’s core business strengths in order to develop digital strategy and improve online image as vendor of software applications. Participated in development of Web-based vendor management tool that was so successful it became a Lawson product. Provided design and user interface of e-commerce application (integrating inventory management, financials, and fulfillment), demonstrating tool’s capabilities.


Principal Consultant and Co-Founder

eWatch and eWorks

Responsible for business development, service delivery, and establishing cross-functional collaboration. Grew business from $0 to $5 million in revenues with 25 employees in Minnesota and New York.

Developed public relations tool called eWatch, for digital reputation management and evolved business into web development and hosting service for more than 500 Global 2000 companies. Managed construction of websites to integrate marketing and data analysis for customer acquisition and retention that led to developing loyal and profitable relationships with firms like BBDO, Campbell Mithun Esty, Carmichael Lynch, Ogilvy and Periscope.


Chief Executive Officer

A Better Way Referral Service

Examples of work:


Mini MBA

University of St. Thomas - School of Business

As a Digital Consulting Director for The Nerdery, I work closely with clients to understand their digital initiatives and provide strategic consulting on software development, user experience, mobile technologies, and IoT for Global 2000 organizations and government agencies.