Work History

Work History
Apr 2008 - Present

eFolio Program Specialist

Mesabi Range Community and Technical College

Develop and provide workshops, training and technical assistance to eFolio program partners and participants. Research and contribute to technology use, upgrades and improvements.

  • Implemented email marketing program using tracking software (iContact)
  • Researched ways for eFolio to integrate with other social networking and Web 2.0 technologies

Assisted with the development, marketing, promotion and the eFolio Minnesota Program.

  • Wrote eFolio Minnesota integrated marketing plan
  • Created our web site:
  • Created ad copy and design for various marketing materials
  • Contributed to overall branding and marketing goals and tactics
  • Made various internet marketing recommendations to project manager

Participated in the following campus committees:

  • Technology committee
  • Entrepreneurship committee
  • Web committee
  • Publicity committee for the Higher Learning Commission
Feb 2007 - Present

  • Created, planned and executed the launch of, an online guide to dining, nightlife, music and events on the Iron Range, Minnesota
  • Became self-taught about search engine marketing, search engine optimization, keyword research, social media, social networking and pay-per-click advertising
  • Use blogs and social media such as StumbleUpon, Facebook, MySpace, YouTube, Twitter and Del.ici.ous to share content, gain links and drive traffic to web site
  • Sold over 50 paid subscriptions to bars and restaurants and instructed owners how to manage their own content; sold banner ads to various businesses
  • Planned all media, advertising and marketing for; handled all other related business functions
  • Write weekly articles related to music, entertainment, dining, nightlife and community events
  • Incorporated video to increase traffic and exposure for advertisers
  • Publish a weekly e-newsletter to over 255 subscribers
2007 - Present

Freelance Marketing Consultant

Mar 2006 - May 2007

Account Manager/Media Buyer

While working at the JPG Group as an account executive/media buyer I performed the following duties:

  • Created integrated marketing plans and provided recommendations for clients
  • Managed client projects which includes client communication and supervising the work of others
  • Developed new business, identified new clients, and converted prospects to new clients
  • Prepared proposals for projects
  • Provided copy writing and editing for advertisements, television scripts, radio spots, press-releases and letters
  • Researched, negotiated and placed media for clients
1999 - 2005

Reservation Agent

Northwest Airlines


1996 - 2004

Bachelors of Business Administration

University of Minnesota-Duluth

Before completeing my business degree, I took a 3 year break between 1998 and 2001.



Software and Web Based Applications

Expert-level skills in the following software applications: Microsoft Office Suite: Excel, Word, Power Point, Publisher, Outlook Adobe Photoshop (graphic design and photo editing) iContact: email marketing program iMovie (video editing) iChat, WebEx (web meeting/video conferencing) FTP applications; i.e. FileZilla, Fetch Internet Explorer, Safari, Firefox, Google Chrome Custom CMS (content management systems) HTML Wordpress Blogging Software including: Creating site from scratch Tweaking and editing templates and CSS Controlling a wide variety of functions, extentions, and plugins WYSIWYG and other advanced web content editors Google: Documents,  Reader, Maps, Gmail, Calendar, etc. Google Analytics, Google Adwords and Clicktracks Analytics (Web site analytics software) eFolio Minnesota (electronic portfolio software) Facebook (groups, pages, profiles), Twitter, Flicker, LinkedIn, Blogger, MyBlogLog, MySpace (if I have to), several others... Much, much more Blogs I operate: Blog Catch Kat (Iron Range Tourism Bureau Blog) Skills I'm building: Building web sites using Joomla! CMS Creating web pages using CSS (advanced) Advanced search marketing techniques

Computer/Technical Skills

Possess advanced skills in Microsoft Windows and Mac OS Able to identify and troubleshoot hardware/software problems quickly Type on average of about 85 WPM Proficient in a variety of software and web based applications. I can't even name them all.

Marketing Skills

Wrote several integrated marketing communication plans including traditional and interactive marketing plans Created ad copy/content for many advertisements: brochures, magazine ads, commercials, web sites, fliers, e-newsletters, etc. Developed marketing strategies focused on creating brand awareness, increasing sales, re-branding and gaining web traffic Gained a solid understanding of web marketing techniques such as search engine optimization, social media, pay per click, banner advertising, social media advertising, web casts, link building, keyword research, etc.

Writing and Oral Communications

Write weekly e-newsletters and articles Displayed versatile writing styles and techniques based on audience Experienced in writing ad copy, blog posts, web site content and business communications Experienced at giving oral presentations Reached sales goals in personal selling  Certified by the MN State High School League in judging Speech and One-Act Play


Ideally, I am working toward a career path focused in the areas of search marketing, online advertising, new media, social media and other Web 2.0 technologies. The current Internet marketing skills I possess can help companies and individuals  implement Web marketing strategies that can help their businesses grow and succeed in today's information saturated world.



Cooking - particularly Asian and Italian cuisine; learning to make sushi

Bowling, singing karaoke, exercising (when I have time!), socializing, web surfing, blogging, writing, learning something new, playing with my kids, skating, playing hockey, golfing, working, reading, clothes shopping, entertaining friends, judging speech, playing cards, drawing, sketching


marketing, internet marketing, social media, blogs, cooking, gourmet cooking, new foods, Asian Food, philosophy, politics, men, education, advertising, Video Editing, Photoshop, art, music, Theater, technology, Entrepreneurship, business, jogging, nutrition, food, food and food, wine, beer,


Welcome to my electronic portfolio! Inside you'll find details about my career goals, employment history, work samples, skills and more.

A bit about myselfI was born and raised on the Iron Range in northern MN. After working for Northwest Airlines for three years, I decided to return to the University of Minnesota, Duluth to earn my bachelor's degree in marketing. About a year after I graduated, I was hired as a media buyer and an account manager where I gained hands-on marketing, copy-writing, media planning and advertising experience.

The skills and relationships I built within this job enabled to start a small Since then, I have continued to develop my marketing skills, primarily in new media: search marketing, social marketing, email marketing and other Internet marketing tactics.

I currently work for Mesabi Range Community and Technical College as an eFolio Minnesota Program Specialist. eFolio Minnesota is the first state-wide electronic portfolio system aimed to assist with economic development. It is a grant-funded project developed in partnership with MnSCU and the State of Minnesota.

I serve on the Eveleth-Gilbert School board, the Eveleth Park Commission and work on projects as a freelancer for W.A. Fisher.