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Work History

August, 2014Present

Social Strategist

GTB (formerly Team Detroit, Inc.)
Social Strategist: Social Media Specialist: Develop experience strategies social presences for the Proven Winners plant support of launch campaigns and activations including the brand, resulting in 133% year-over-year growth in social consumer journey across paid, owned and earned touchpoints. followers Create playbooks and roadmaps for YouTube and Snapchat Oversaw the company website redesign, planned and defining how to effectively use and innovate on these platorms executed sponsorship events and POP displays
May, 2013May, 2014

Social Media Manager

Geometry Global (formerly G2, USA)

Manager: Channel Management: YouTube, Snapchat, Twitter, Facebook, Tumblr, Instagram, Pinterest, and Periscope Led social strategy for COVERGIRL including product launches and campaigns with the NFL and The Hunger Games franchise. education Created content calendars, managed the weekly development Michigan State University, East Lansing, MI


Senior Community Executive

Developed and executed social media strategies Skype Managed content creation and social publishing across 13+ thought leadership accounts covering tech, entertainment, heath and beauty Contributor to the Socialnomics and 1000heads blo gs Earned 1.8MM Skype brand mentions and two trending topics Social Media Panel Member, PANTS conference, July 2010 in four months Identified and built relationships with over 200 influencers for


Traveling, Musical Theater, MSU Basketball