Productive and resourceful professional with nearly eight years of experience in health communication, public education and digital marketing for the nonprofit/NGO sector.
Creative thinker with experience utilizing new and emerging media to reach and connect with patients and families.
Master of Public Health graduate with a passion for finding innovative solutions to challenges in health and health care.
Proven leader with background in supervising staff, volunteers, programs, campaigns, and fundraisers and a reputation for exceeding goals.
Relationship-focused student and professional with experience learning and working in diverse, multidisciplinary teams.
2013 - 2015
Master of Public Health, Global Health & Health Disparities
Colorado School of Public Health
4.0 / 4.0 GPA
2004 - 2008
Bachelor of Arts, International Communication
Franklin University Switzerland
Focus in Media Production
Graduation with Highest Distinction, 3.8 / 4.0 GPA
Dean’s List, 2004-2008
Communications & PR Experience
Nov 2011 - May 2015
Community Relations Coordinator
Led strategic distribution of health information concerning organ and tissue donation by managing and growing the organization's digital presence.
Launched Donor Alliance’s social media presence, building a highly-engaged network of +18,000 followers across Facebook, Twitter, LinkedIn, Instagram, and YouTube in less than four years.
Managed three organizational websites and associated content.
Initiated creation and distribution of an infographic depicting organ and tissue donation statistics. This infographic garnered more than 250,000 unpaid Facebook impressions in April 2013 alone and has been used and replicated industry-wide.
Assisted with planning, development, implementation, and evaluation of health communication and social marketing campaigns including Donate Life Colorado, Donate Life Wyoming, and Recycle Yourself Colorado.
Managed the Transplantation Science program, a community program educating middle and high school students in Colorado and Wyoming about organ and tissue donation and transplantation.
Hired, trained, managed and scheduled a staff of nine program educators.
Implemented tools and processes for collecting qualitative and quantitative data for program evaluation.
Spearheaded successful expansion to Wyoming in 2012.
Doubled program reach in less than two years; Transplantation Science now reaches +10,250 students annually throughout the two-state area.
Spearheaded grassroots education and community outreach in Colorado and Wyoming, coordinating an average of five events per year to reach new audiences.
Achieved an estimated 500,000 impressions through community events in 2014.
Led the creative launch of Recycle Yourself Colorado at Denver Comic Con, a comic and pop culture convention, resulting in a record number of on-site donor registrations.
Engaged local businesses to support donation through Workplace Partnership for Life, a national campaign through the Health Resources and Services Administration.
Jan 2009 - Dec 2013
Colorado Healthcare Communicators
Member of Colorado Healthcare Communicators, an association of communications professionals in health care.
Gold Leaf Co-Chair, Board of Directors, Jan 2012 – Dec 2013
Led a six-person team to plan and execute CHC's Gold Leaf Awards, a competition and awards ceremony recognizing excellence in health-care communication and CHC’s largest annual event and fundraiser.
Achieved record-breaking number of entries, attendees, sponsors, and revenue in 2012 and again in 2013.
Launched a fully electronic judging system in 2013.
Marketing Co-Chair, Board of Directors, Jan – Dec 2011
Promoted CHC’s events and programs through email marketing, newsletters, website, and social media.
Launched and managed the sponsorship and advertising program.
Gold Leaf Committee Member, Feb 2009 – Dec 2011
Jan 2011 - Sep 2011
Communication and Special Event Consultant
American Transplant Foundation
Contracted to transition to a new executive director.
Planned and executed Team Transplant 2011, a cycling fundraiser, raising +$64,000 and achieving a record for net earnings.
Also responsible for all duties of the outreach and external affairs coordinator (below).
May 2008 - Sep 2010
Outreach & External Affairs Coordinator
American Transplant Foundation
Launched and built the Foundation’s social media network of +11,000 supporters on Facebook, Twitter and YouTube.
Created and executed the Foundation’s communications, including website, newsletters, email marketing, annual reports, media materials, and social media.
Assisted with developing new and managing existing programs including the Community Outreach & Education, Multicultural, Patient Assistance, and Volunteer Programs.
Recruited, trained, managed, and retained 85 new volunteers who donated +2,000 hours, an in-kind value of +$43,500.
Planned and executed the Foundation’s fundraisers, raising a combined $440,000 at events.
Jan 2008 - Apr 2008
American Transplant Foundation
Communicated with supporters, donors, and board members about projects and fundraisers.
Assisted with email marketing, website management, volunteer recruitment, and events.
Hired full time as of May 1, 2008.
Global & Public Health Experience
Oct 2015 - Nov 2015
Program Evaluation Consultant
The Keiskamma Trust, Hamburg, South Africa
Developed an evaluation plan for the new Masilime Gardening & Nutrition Program, an intervention designed to increase food security while providing psychosocial support for local families. This plan enables staff to collect reliable data, allowing for program adjustments and greater impact.
Worked with staff to develop a logic model and plan a pilot program, group interview and pre-post questionnaire instrument to collect quantitative and qualitative data on program outcomes.
Developed process documents and an evaluation guide to aid staff in implementation.
Researched and provided recommendations for further program improvement.
Led efforts to improve monitoring and evaluation of the home-based care program, in which +60 community health workers follow up with HIV/AIDS, tuberculosis and chronic disease patients in rural villages using a CommCare mobile health (mHealth) application to direct and record visits.
Programmed the mobile application to improve patient data collection and reporting and reflect current Department of Health standards for antiretroviral therapy.
Built and deployed a new psychosocial referral system allowing community health workers to automatically flag and refer cases to the psychosocial team for follow up, increasing efficiency and patient care.
Led staff training on CommCare fundamentals and reporting, helping increase the data team’s capacity and self-sufficiency.
Sep 2015 - Oct 2015
Mobile Health Intern
Dimagi, Inc., Cape Town, South Africa
Attended training and collaboration meetings with Dimagi staff to learn how to use CommCare, a customizable, open source mHealth platform that supports frontline workers, and to help design, implement, and maintain highly-tailored applications for public health organizations working in low-resource settings.
Designed and tested the Android portion of a new application for HIV treatment defaulter tracing for the Small Projects Foundation.
Researched and compiled recommendations for improving Dimagi’s training modules and help site in order to better introduce CommCare to new users and organizations and improve user experience.
Produced a demonstration video and corresponding blog post about the ILSGateway Truck Driver mobile app, an application tracking shipment of essential drugs for Tanzania’s Ministry of Health and Social Welfare. The video and summary have been used for business development in Sub-Saharan Africa and across Dimagi’s social media channels.
May 2015 - Jun 2015
Intensive Study of Public Health Services in Cuba
Colorado School of Public Health, Havana/Cienfuegos, Cuba
Met with experts and toured doctor’s offices, polyclinics, hospitals, medical schools, and national research institutes as part of intensive master’s course on the Cuban health system.
Jan 2015 - May 2015
Eat Well @ Work Campaign Planning & Evaluation
Worked with the human resources department for Larimer County to plan, implement and evaluate a workplace wellness campaign for +1,200 county employees as a service-learning project for the Advanced Community Nutrition Program Planning and Evaluation course.
Created the Eat Well @ Work healthy break room campaign complete with logo, comprehensive newsletters and supporting signage to complement Larimer County’s Wellness Program incentives during National Nutrition Month.
2014 - Present
Interviewer, Outbreak Investigation
Colorado Integrated Food Safety Center of Excellence
Volunteer for the Colorado Integrated Food Safety Center of Excellence, a coalition aiming to improve food safety and prevent foodborne disease by fostering collaboration among academia, government, and industry:
Assisted the Colorado Department of Public Health and Environment's Communicable Disease and Epidemiology Section with phone interviews for a cohort study investigating an outbreak of Shiga toxin-producing E.coli outbreak in July 2015.
Trained by The Colorado Integrated Food Safety Center of Excellence in outbreak response interviewing techniques in 2014.
Oct 2010 - Dec 2010
Earthquake Relief Volunteer
All Hands Volunteers, Léogâne, Haiti
Volunteered to support safe water and sanitation, transitional school construction, and rubble removal projects in Léogâne, Haiti following the January 2010 earthquake.
Constructed and distributed biosand water filters to provide families and community members with improved drinking water sources.
Built transitional schools with safe water and sanitation to allow children to return to a structured, safe learning environment.
Helped families return home from internally displaced persons camps by assisting with demolition of unsafe buildings and removal of rubble from properties.
Assisted other NGOs with time-sensitive projects, such as preparing chlorine for distribution during the cholera outbreak.
Re-launched the organization’s Facebook and Twitter profiles following rebranding.
Created a fundraising and community outreach toolkit to allow international volunteers to raise money from their network before, during or after their volunteer experience.
2015 - Present
Colorado Veterans Administration’s Institutional Animal Care and Use Committee (IACUC)
Unaffiliated community committee member to provide public oversight of the Denver VA's use of animals in research studies.
Responsible for reviewing research protocols and ensuring compliance with Federal guidelines.
2014 - 2015
Colorado Public Health Association
Wyoming Public Health Association
Web Content Management (Wordpress, Adobe Contribute)
Social Media (Facebook, Twitter, Instagram, YouTube, Flickr, HootSuite)
mHealth Software (CommCare)
Statistical Software (SPSS)
Geographic Information Systems (QGIS)
Online Fundraising (Blackbaud Sphere)
Database Management (Total Info)
Microsoft Office Suite (Word, Excel, PowerPoint)
Andrea Smith, Director of Communications & PR, Donor Alliance
"Kathryn possesses a rare combination of innovative yet strategic thinking with a passion and proactive energy second to none! Her solid technological expertise along with a background in public health and community engagement will no doubt enhance a wide variety of initiatives moving forward."
2015 Groundbreaker Award for Communication and Education, American Association of Tissue Banks
2014 Silver Leaf Award for Integrated Social Media Campaign, Colorado Healthcare Communicators
2013 Gold Leaf Award for New Media, Colorado Healthcare Communicators
2013 Grand Gold Leaf (Best in Show), Colorado Healthcare Communicators
2013 W3 Award for Multimedia Campaign, International Academy of Visual Arts
2012 Gold Leaf Award for Ongoing Community Relations, Colorado Healthcare Communicators
Transplant recipients from Donor Alliance's service area were invited to be a part of the new "My Hero Said Yes!" campaign by submitting a photo online and receiving their very own shareable graphic to share on social media.
30 stories of hope—one per day—were published at 30in30.org for National Donate Life Month in April 2015. A corresponding email blast was created for each story and emailed to hundreds who opted in. Select stories were shared on Facebook and Instagram. The micro-campaign achieved nearly 10,000 visits (thousands of which were repeat visits), a 39.21% open rate (29% above average nonprofit) and a 38.1% click-through rate (487% above average nonprofit).
Launched for National Donate Life Month 2013, this infographic was the 4th most visited web page at DonorAlliance.org during April. Optimized for social sharing, Facebook posts featuring sections of the infographic were shared 250,820 times in April alone--over 92 times the size of Donor Alliance’s Facebook following at the time. The infographic was used and replicated across the donation community and was recognized with an award for new media.
While a dozen events were taking place across two states for the national observance "Blue and Green Day," guests, staff and hospital partners were invited to share their blue and green to show support for donation. All Twitter and Instagram photos tagged with #BlueandGreenColo and #BlueandGreenWyo were instantly streamed to screens at the Denver Auto Show and throughout Donor Alliance's offices, creating a fun and interactive experience for supporters that reached thousands.