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Highlights

Skills

Wordpress
Excel
Powerpoint
Creates professional, engaging presentations & templates that communicate brand and theme.
Adobe Creative Suite
Practical application of Adobe Illustrator, Photoshop & Lightroom

Interest

Running, yoga, volunteering, animals, health, fitness, dance, travel

Work experience

District Marketing Manager

Glaceau vitaminwater & smartwater

Southern New England(1/08-3/09)

Managed the dense urban territory (Boston and Providence, RI) which includes up to an $800,000 budget, two field marketing representatives and a part-time staff of up to eight.

  • Selected as the winner of a national sales and marketing contest for developing the “Best Program in the Country.”
  • Asked to contribute to the South African product launch of vitaminwater based on the David Ortiz program results.
  • Developed a marketing program involving David Ortiz which won the “Best Local Program” for execution and results.
  • Effectively managed athlete relationships and maximized endorsement bookings in a way that strategically drove sales.
  • Placed 2nd in the division for the best local activation of the national “Sex and the City” marketing program.
  • David Ortiz program placements generated over 17 million media impressions in the Boston and Providence area.
  • Planed, facilitated and hosted a 4-day sales and marketing blitz in Boston which involved coordinating all transportation and accommodations for 75 sales people media coverage, events. Event was deemed a success.

Northern New England(11/06-1/08)

Managed a $200K budget in a geographically diverse territory—Maine, New Hampshire, Vermont and western Massachusetts.

  • Increased annual sales goals in 2007 by 68% over the previous year.
  • Key member of the launch team that facilitated the transition and introduced vitaminwater to Coca-Cola bottlers.
Aug 2012Present

Regional Marketing Manager

BODYARMOR

Responsible for managing brand development for a startup beverage company with the goal of creating the next beverage mega-brand.

  • Develops relationships with influencers that result in an amplified brand message through a trusted source
  • Manages retailer and distributor relationships and leads pitches to new regional retailers
  • Developed and manages relationships with professional sports teams including the Boston Red Sox, Boston Celtics, and New England Patriots, which have resulted in many unpaid press hits
  • Manages endorsement relationship with NLF player Rob Gronkowski
  • Manages field marketing team of 1 full time employee and up to 15 part time employees
  • Conceptualized and executed multiple integrated marketing campaigns resulting in significant increases in sales and brand awareness
Jan 2012Present

Executive Director-Volunteer

RACE-Run Against Cancer Events

Non-profit organization dedicated to raising awareness and funds for cancer education, research and treatment through running races and related events.  

  • Managed successful 501(c)3 application
  • Increased revenue and outgoing grants by 100% from 2011 to 2012
  • Added additional cancer education elements to current program through creating partnerships with existing organizations
Dec 2011Aug 2012

Marketing Director

RaceMenu

Managed brand strategy and all marketing activity for software company that provides

services for sporting events.

  • Developed brand image and marketing collateral, including logos, advertising, and
  • promotional materials
  • Responsible for social media management including twitter, Facebook, blog, Pinterest & Google+
  • Implemented promotion that increased Facebook fan base by 50% in one week
  • Increased website traffic by 20% with implementation of a regularly updated blog
  • Managed grassroots racing team including runners, cyclists and triathletes
Dec 2009Dec 2011

Field Marketing Manager

Mix1 Beverage Co

Manages the launch of new territory for mix1 all natural protein shakes including strategic marketing, developing and maintaining retailer and distributor relationships  

  • Responsible for driving brand awareness, trial, and sales through consumer marketing, retailer management and retail programming
  • Worked closely with corporate brand team to develop field strategy including sampling, sponsorships and partnerships, channel specific branding and thematic retail programming
  • Managed relationships with professional athletes and teams while leveraging retailer and distributor incentives
  • Increased case sales at Whole Foods in the North Atlantic Region 109% versus previous year*
  • Managed relationships with influential retailers including initial pitch, pricing, placement, and promotions including City Sports, Healthworks Fitness Centers, Pride Station and Stores, and Stop & Shop*as of July 3rd 2011 versus previous 12 months
Mar 2009Dec 2009

Regional Marketing Manager, Active Lifestyle Brands

The Coca Cola Company

Managed a high volume territory which includes a $1.8M budget, four District Marketing Managers, and eight brands.

  • Managed successful launch of new vitaminwater10 line and held the number 1 rank in the country for per capita consumption*
  • Selected as the winner of a regional incentive for the launch of vitaminwater10 based on volume, ACV, and cases on display.
  • Increased volume and market share for POWERADE, POWERADE ZERO, smartwater, vitaminwater10, and Fuze*
  • Maintained the number 1 and 2 rank for both market share and per capita consumption for vitaminwater*
  • Effectively managed significant budget and staff reductions while maintaining a motivated team.*as of August 2009 versus previous 12 months
20032006

Field Marketing Team Leader

Glaceau vitaminwater & smartwater

Performed all functions related to event marketing for the vehicle program, which included scheduling, planning and executing promotional events.

  • Promoted quickly based on creative problem solving, multi-tasking skills and effective leadership.
  • Built a productive relationship with the Red Sox clubhouse and established critical contacts with key influencers, including a local sports anchor at New England Sports Network television station.
  • Successfully fostered relationships with radio stations, which resulted in free on air mentions.

Education

Sep 2003May 2006

Bachelor of Science

Emerson College

Emerson College Dance Team

American Advertising Federation

American Marketing Association

Jan 2005May 2005

Mediterranean Center for Arts & Sciences

Certifications

19982005

Leadership Trainer

Student Leadership Training Program