Creates professional, engaging presentations & templates that communicate brand and theme.

Adobe Creative Suite

Practical application of Adobe Illustrator, Photoshop & Lightroom


Running, yoga, volunteering, animals, health, fitness, dance, travel

Work History

Work History

District Marketing Manager

Glaceau vitaminwater & smartwater

Southern New England(1/08-3/09)

Managed the dense urban territory (Boston and Providence, RI) which includes up to an $800,000 budget, two field marketing representatives and a part-time staff of up to eight.

  • Selected as the winner of a national sales and marketing contest for developing the “Best Program in the Country.”
  • Asked to contribute to the South African product launch of vitaminwater based on the David Ortiz program results.
  • Developed a marketing program involving David Ortiz which won the “Best Local Program” for execution and results.
  • Effectively managed athlete relationships and maximized endorsement bookings in a way that strategically drove sales.
  • Placed 2nd in the division for the best local activation of the national “Sex and the City” marketing program.
  • David Ortiz program placements generated over 17 million media impressions in the Boston and Providence area.
  • Planed, facilitated and hosted a 4-day sales and marketing blitz in Boston which involved coordinating all transportation and accommodations for 75 sales people media coverage, events. Event was deemed a success.

Northern New England(11/06-1/08)

Managed a $200K budget in a geographically diverse territory—Maine, New Hampshire, Vermont and western Massachusetts.

  • Increased annual sales goals in 2007 by 68% over the previous year.
  • Key member of the launch team that facilitated the transition and introduced vitaminwater to Coca-Cola bottlers.
Aug 2012 - Present

Regional Marketing Manager


Responsible for managing brand development for a startup beverage company with the goal of creating the next beverage mega-brand.

  • Develops relationships with influencers that result in an amplified brand message through a trusted source
  • Manages retailer and distributor relationships and leads pitches to new regional retailers
  • Developed and manages relationships with professional sports teams including the Boston Red Sox, Boston Celtics, and New England Patriots, which have resulted in many unpaid press hits
  • Manages endorsement relationship with NLF player Rob Gronkowski
  • Manages field marketing team of 1 full time employee and up to 15 part time employees
  • Conceptualized and executed multiple integrated marketing campaigns resulting in significant increases in sales and brand awareness
Jan 2012 - Present

Executive Director-Volunteer

RACE-Run Against Cancer Events

Non-profit organization dedicated to raising awareness and funds for cancer education, research and treatment through running races and related events.  

  • Managed successful 501(c)3 application
  • Increased revenue and outgoing grants by 100% from 2011 to 2012
  • Added additional cancer education elements to current program through creating partnerships with existing organizations
Dec 2011 - Aug 2012

Marketing Director


Managed brand strategy and all marketing activity for software company that provides

services for sporting events.

  • Developed brand image and marketing collateral, including logos, advertising, and
  • promotional materials
  • Responsible for social media management including twitter, Facebook, blog, Pinterest & Google+
  • Implemented promotion that increased Facebook fan base by 50% in one week
  • Increased website traffic by 20% with implementation of a regularly updated blog
  • Managed grassroots racing team including runners, cyclists and triathletes
Dec 2009 - Dec 2011

Field Marketing Manager

Mix1 Beverage Co

Manages the launch of new territory for mix1 all natural protein shakes including strategic marketing, developing and maintaining retailer and distributor relationships  

  • Responsible for driving brand awareness, trial, and sales through consumer marketing, retailer management and retail programming
  • Worked closely with corporate brand team to develop field strategy including sampling, sponsorships and partnerships, channel specific branding and thematic retail programming
  • Managed relationships with professional athletes and teams while leveraging retailer and distributor incentives
  • Increased case sales at Whole Foods in the North Atlantic Region 109% versus previous year*
  • Managed relationships with influential retailers including initial pitch, pricing, placement, and promotions including City Sports, Healthworks Fitness Centers, Pride Station and Stores, and Stop & Shop*as of July 3rd 2011 versus previous 12 months
Mar 2009 - Dec 2009

Regional Marketing Manager, Active Lifestyle Brands

The Coca Cola Company

Managed a high volume territory which includes a $1.8M budget, four District Marketing Managers, and eight brands.

  • Managed successful launch of new vitaminwater10 line and held the number 1 rank in the country for per capita consumption*
  • Selected as the winner of a regional incentive for the launch of vitaminwater10 based on volume, ACV, and cases on display.
  • Increased volume and market share for POWERADE, POWERADE ZERO, smartwater, vitaminwater10, and Fuze*
  • Maintained the number 1 and 2 rank for both market share and per capita consumption for vitaminwater*
  • Effectively managed significant budget and staff reductions while maintaining a motivated team.*as of August 2009 versus previous 12 months
2003 - 2006

Field Marketing Team Leader

Glaceau vitaminwater & smartwater

Performed all functions related to event marketing for the vehicle program, which included scheduling, planning and executing promotional events.

  • Promoted quickly based on creative problem solving, multi-tasking skills and effective leadership.
  • Built a productive relationship with the Red Sox clubhouse and established critical contacts with key influencers, including a local sports anchor at New England Sports Network television station.
  • Successfully fostered relationships with radio stations, which resulted in free on air mentions.


Sep 2003 - May 2006

Bachelor of Science

Emerson College

Emerson College Dance Team

American Advertising Federation

American Marketing Association

Jan 2005 - May 2005

Mediterranean Center for Arts & Sciences


1998 - 2005

Leadership Trainer

Student Leadership Training Program