Katherine Cheng

Katherine Cheng

Education

Education

Work History

Work History
Jul 2008 - Jul 2009

Marketing Editor

SyCip Gorres Velayo & Co. - Ernst & Young
  • Works directly with partners and principals in creating speeches, presentations, and other activities
  • Creates write ups, newsletter articles, letters, and external articles
  • Aids in the creation of external audit proposals and management letters
  • Assists in the creative and logistic needs of Company events
Sep 2007 - Mar 2008

Assistant Manager

Marketing Online Optimization

It was a start-up company / thesis done during our fourth year in Ateneo de Manila University. Marketing Online Optimization (MOO) is a business process outsourcing company which aims to increase traffic to our client's site, MyHappyPlanet. As Assistant Manager, I was tasked with hiring and training competent people, whom we called MOO representatives, to do the work for us. Furthermore, I was also in charge of updating them on our client's requirements, etc. Even with those responsibilities, I maintained friendly relationships with the MOO reps while still commanding authority.

Aug 2006 - Mar 2008

Associate Marketer

ChoiceHerds

ChoiceHerds first goal was to address the problems of the Ateneo student body concerning school registration. The first website that was created by the team was ReggieBlue. It is a free service that provides information on the different majors, subjects, and teachers. Of course, the information that ReggieBlue provides comes from students and alumni.

As Associate Marketers, we were tasked to market the service to our fellow Ateneans. Once the site's traffic increased, we started marketing ad spaces to the different establishments outside the campus.

Dec 2006 - Jan 2008

Technology Manager

Algawell Biofuel Technologies

Our first thesis before changing into MOO, Algawell Biofuel Technologies was a start-up venture that aims to sell low-cost ethanol derived from micro algae. But after further research and testing, we found out that the species of micro algae in the Philippine waters has less ethanol compared the species existing in the United States so we did not push through with this.

Our team was composed of 3 biology majors that make up the R&D group, 3 management majors that composed the Martketing and Management group, and 1 communications technology major that served as the Technology Manager. I was tasked with understanding both the science and the marketing plan of the business thus, becoming the translator for both parties.

Skills

Skills

Adobe Premiere & Macromedia Director

Adobe Photoshop & InDesign

MS Office (Word, Powerpoint, Excel)

Remarkable Skills

I can...

  • Speak and write in Filipino, English and Chinese.
  • Work well under pressure.

I have...

  • Excellent communication and leadership skills.
  • Superb presentation skills.

I am...

  • Highly organized
  • A great motivator.
  • Flexible.
  • A quick learner. 

Other Worldy Matters

  • I watch Naruto and Bleach.
  • I do origami when bored.
  • I can recite the alphabet backwards.
  • I sing when no one listens and vice versa.
  • I am tall, but I want to be taller.
  • I draw mind-blowing creations when the mood strikes me.

What Fancies Me

  • I am a person who is always in front of the PC. I like to surf the net to update myself with the latest news on technology, music, and lifestyle.
  • In terms of fashion, they say that my style is professional. I say that my style is simplistic and minimalistic. My style exudes my own uniqueness.
  • I enjoy conversations with friends. These conversations can range from the hilarious, the serious, to the mundane. But I don't care what we talk about; the fact that I am with friends, I am already content.
  • Reading and collecting novels has been an interest of mine since I was in high school. Another interest is my passion for to music. I listen to a wide genre of music which includes alternative rock, R&B, pop, SKA, and classical.
  • Other interests include watching movies and TV series, playing futsal, and travelling. I like to learn about different cultures and have travelled to countries such as Taiwan, Hong Kong, Singapore, and China to experience them first hand.

Factual Facts

  • 20 years of age
  • October 20, 1987
  • 5 ft 7 in / 170.18 cm
  • 128 lbs
  • Filipino citizen
  • Single

THE Objective

I seek a challenging and adventurous career with a progressive organization where my prowess, knowledge, and experience can be utilized and further improved.

I plan to survive and succeed in the corporate sea as a new fish beginning its journey in marketing, sales, or procurement.