Download PDF



Passionate designer with expertise in Concept Development, Jewellery Design and Production. With a broad knowledge of both Jewellery and Fashion industry I oversee color, material and trend direction for different product categories. I have the experience to lead a design team including CAD designers, supervise the manufacturing process and support marketing endeavours. 

Work History

Sep 2015Present

Freelance Concept Developer & Jewellery Designer

Studio Sanico 

Amsterdam, NL

Studio Sanico is specialised in concept development and jewellery design. Providing clients creative direction and design development services to help direct the selection and translation of seasonal and consumer trends in line with a company’s objectives.

Overview of Studio Sanico's services:

  • Discuss the wants and needs and the precise specifications for the jewellery that costumers would want to be designed. Studio Sanico will present sample designs and ideas, and recommend several options or alternatives which may even surpass the client's expectations.
  • Deliver key trend reports from seasonal catwalks, trend sites, street fashion and seminars. The trend report consists mood and styling, colour ranges and material specifications.
  • Present analysis of the offerings in the market. My shopping trips enable to see what’s happening in stores. Looking at key materials, popular profiles and range of price points.
  • Actively travel to different countries and visit fairs to source and to find exciting materials and products to generate fresh ideas.
  • Provide designs, from rough sketches to final technical drawings in 2D or 3D. This will include all measurements, colour and material information ready for sampling or to be produced.
  • Oversee and follow up production process. Control the manufacturing activities by grasping the progress status of issued orders and expediting the delayed orders.
Apr 2007Aug 2015

Senior Jewellery Designer

IBB The Style Company

Amsterdam, NL

  • Responsible for translating global design directions and strategy into basic and high-end fashion jewellery for the brand Ti Sento Milano
  • Providing creative direction for design concepts and photography for customers' model, still life and video shoots                                                                                                                
  • Conceptualise design collections within style, cost, technology and consumer objectives
  • Create seasonal colour and material range with Product Development team          
  • Work cross functionally with internal partners including Product Development, Merchandising, Marketing, Buying and Sales to achieve quality product      
  • Responsible for presenting new collections to distributors and main key-accounts
  • Independently attend and participate prototype review sessions at factories in South East Asia and Europe                      
  • Travel domestically and internationally for market and trend research (Baselworld, Premier Vision, Hong Kong Jewellery show, Bangkok Jewellery show, Vicenza Oro, Lidewij Edelkoort seminars and Christine Boland seminars)
Sep 2006Apr 2007

Wardrobe Stylist

Van Speijk Productions

Amsterdam, NL  

  • Evaluating the personality of a person                                                                                              
  • Select, fit, and take care of costumes for cast members
  • Assist with multiple costume changes during performances
Sep 2005Dec 2005

Internship Textile Design

Tissus Malhia Kent

Paris, FR

  • Research new concepts, inspiration and trends
  • Assist in developing seasonal concepts and colour story
  • Coming up with innovative ideas and developing commercially-appealing designs and prints
  • Creating original ovwen textile designs for e.g. Coco Chanel, Mango, Zara



Bachelor's Fashion and Textile  

Royal Academy of Arts

The Hague, NL

The main focus of both programs is on innovative, accurate and relevant design. Intensive personal research, experiments, analysis, critical reflection and insight have to result in an authentic and alternative proposal of modern design and aesthetics. During the process a personal opinion, style and creative signature will be developed. 




  • Good knowledge and experience in designing various kind of jewellery
  • Thorough knowledge of Gems, Silver & Gold Jewellery
  • A good eye for colour, materials, texture and patterns with excellent attention to detail
  • Great ability to take concepts from sketches to technical hand drawings
  • Strong experience of fashion concept development and art direction planning and management
  • Understanding of market trends, product development lead times, and production processes
  • Strong organisational skills and ability to handle multiple time sensitive projects
  • Act like a coach to the design team including CAD designers and make suggestions that help the team improve performance or work through the creative challenge   
  • Ability to multi-task and shift priorities
  • Work effectively and efficiently both independently and in teams
  • Willing to travel



MS Office: Word, Excel, PowerPoint, Outlook


Dutch, English, Visaya, French (Basic)


Fashion, Travel, Art, Culture, Architecture, Interior, Photography