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  • Azalkova 490, Horni Jircany - Jesenice, 252 42, CZ
  • +420608071995 / +447478713591

Katerina Cupova


  • Final year student of BSc Consumer Behaviour & Marketing
  • Multilingual, with experiences of living abroad in Russia, Azerbaijan, and UK
  • Passionate about innovation, adaptable, creative, team player, proactive, results-oriented


Mar 2016Present

Marketing Assistant

Leighton Park School, Reading, UK
  • Assisting marketing team in operations for potential students
  • Creating a video for the school's website targeting the international families
  • Supporting the international marketing strategy
  • Photographing & designing the new prospectus
Jul 2016Sep 2016

Account Executive Intern

Havas Worldwide Prague, CZ
  • Worked alongside the New Business team
  • Conducted market research and analysis for a tender + developed visual assets for it
  • Managed the creative team
  • Maintained liaison between different departments (e.g. Digital, PR)
  • Collaborated with other Havas offices (e.g. Madrid, New York)
Sep 2015Jun 2016

Co-founder and Secretary of the International Society of Reading University 2015/16

University of Reading, UK
  • Promoting and developing awareness through face-to-face interactions and social media tools
  • Ensuring good communication between all ten committee members
  • Maintaining regular liaison with the Student Union
  • Administering bookings for the society
  • Key achievement: Awarded "Best New Society in 2015/16" by the University
Aug 2012Jun 2013

Volunteer & Fundraiser

Vietnam Club, International School of Prague, CZ
  • Raised awareness about Agent Orange disorder through presentations and fundraising events
  • Raised around £2,000 through a large-scale event
  • Travelled to Ba Vi Orphanage/Disability Centre in Vietnam to assist the targeted individuals using the raised funds
  • Carried out school assembly presentations about the club
Nov 2012Oct 2013


Hilton Hotel Prague, CZ
  • Part of a team of 20+ staff for hosting events, developed a sense of team spirit
  • Gained insight on predicting costumer's needs
  • Use of language skills to international customers (Czech, English, Russian)
  • Commitment - work began at 6am on weekends


Sep 2014Present

BSc Consumer Behaviour and Marketing

University of Reading, UK

Ranked fifth in the UK for Marketing by the Complete University Guide for 2017. Three-year degree with modules including: 

  1. First year: Introduction to Marketing, Introduction to Management, Quantitative & Qualitative Research Methods, Economics, Student Enterprise
  2. Second year: Business Management, Marketing Management, Research Methods & Data Analysis, Economics, Consumer Research Project, Consumer Behaviour, Personality & Social Psychology
  3. Third year: Human Resource Management, Advertising & Branding, Business Strategy, Consumer Policy, Contemporary Issues in Consumer Behaviour & Marketing, Marketing Strategy
Aug 2012Jun 2014

International Baccalaureate

International School of Prague, CZ
  • Higher Level: Economics, Psychology, Language & Literature
  • Standard level: Mathematics, Spanish, Biology


  • Czech - mother tongue 
  • English - fluent spoken & written
  • Spanish - intermediate spoken & written
  • Russian - lower intermediate spoken & written


  • Organisation – Building this skill through group projects such as Consumer Research by ensuring the team separated the roles well and is organised. Also greatly developed this year through running a society while having a job, University assignments, and a social life.
  • Communication – Succeeded at promoting and raising awareness about Vietnam Club and the International Society. Communicated between committee as well as the society’s members.
  • IT Skills – Microsoft Office (Microsoft Word, PowerPoint, Excel), Macintosh/Mac OS (Pages, Keynote, Numbers), SPSS Statistics, Photoshop, video editing skills.


  • Travelling - Definitely my greatest passion. Love exploring new destinations. So far visited: AE, AR, AT, AZ, BG, BR, CN, CU, CY, CZ, DK, DE, DO, EG, ES, FR, GB, HK, HR, JP, MY, MV, MX, NL, NO, PL, RU, SG, SK, TH, TR, US, and VN.
  • Nutrition - Learning about healthy habits, superfoods, cooking and baking.
  • Kickboxing - Actively developing new techniques and occasionally practising friendly fights.