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Katerina Cupova


  • Final year student of BSc Consumer Behaviour & Marketing
  • Multilingual with experiences of living abroad in Russia, Azerbaijan, and UK
  • Passionate about innovation, adaptable, creative, team player, proactive, results-oriented
  • Seeking work experience for summer 2017 or graduate positions 
  • References available upon request


Sep 2014Present

BSc Consumer Behaviour and Marketing

University of Reading, UK

Ranked fifth in the UK for Marketing by the Complete University Guide for 2017. Three-year degree with modules including: 

  1. First year: Introduction to Marketing, Introduction to Management, Quantitative & Qualitative Research Methods, Economics, Student Enterprise
  2. Second year: Business Management, Marketing Management, Research Methods & Data Analysis, Economics, Consumer Research Project, Consumer Behaviour, Personality & Social Psychology
  3. Third year: Human Resource Management, Advertising & Branding, Business Strategy, Consumer Policy, Contemporary Issues in Consumer Behaviour & Marketing, Marketing Strategy

Currently on track towards a First-Class Honours degree

Aug 2012Jun 2014

International Baccalaureate

International School of Prague, CZ
  • Higher Level: Economics, Psychology, Language & Literature
  • Standard level: Mathematics, Spanish, Biology


Mar 2016Present

Marketing Assistant

Leighton Park School, Reading, UK
  • Assisting marketing & admissions team in operations for potential students
  • Creating a video for the school's website targeting the international families
  • Supporting the international marketing strategy
  • Photographing & designing the new prospectus
Jul 2016Sep 2016

Account Executive Intern

Havas Worldwide Prague, CZ
  • Worked alongside the New Business team
  • Conducted market research and analysis for a tender + developed visual assets for it
  • Managed the creative team
  • Maintained liaison between different departments (e.g. Digital, PR)
  • Collaborated with other Havas offices (e.g. Madrid, New York)
Sep 2015Jun 2016

Co-founder and Secretary of the International Society of Reading University 2015/16

University of Reading, UK
  • Promoting and developing awareness through face-to-face interactions and social media tools
  • Ensuring good communication between all ten committee members
  • Maintaining regular liaison with the Student Union
  • Administering bookings for the society
  • Key achievement: Awarded "Best New Society in 2015/16" by the University
Aug 2012Jun 2013

Volunteer & Fundraiser

Vietnam Club, International School of Prague, CZ
  • Raised awareness about Agent Orange disorder through presentations and fundraising events
  • Raised around £2,000 through a large-scale event
  • Travelled to Ba Vi Orphanage/Disability Centre in Vietnam to assist the targeted individuals using the raised funds
  • Carried out school assembly presentations about the club
Nov 2012Oct 2013


Hilton Hotel Prague, CZ
  • Part of a team of 20+ staff for hosting events, developed a sense of team spirit
  • Gained insight on predicting costumer's needs
  • Use of language skills to international customers (Czech, English, Russian)
  • Commitment - work began at 6am on weekends


  • Czech - mother tongue 
  • English - fluent spoken & written
  • Spanish - intermediate spoken & written
  • Russian - lower intermediate spoken & written


  • Organisation – Building this skill through group projects such as Consumer Research by ensuring the team separated the roles well and is organised. Also greatly developed this year through running a society while having a job, University assignments, and a social life.
  • Communication – Succeeded at promoting and raising awareness about Vietnam Club and the International Society. Communicated between committee as well as the society’s members.
  • IT Skills – Microsoft Office (Microsoft Word, PowerPoint, Excel), Macintosh/Mac OS (Pages, Keynote, Numbers), SPSS Statistics, Photoshop, video editing skills.


  • Travelling - Definitely my greatest passion. Love exploring new destinations. So far visited: AE, AR, AT, AZ, BG, BR, CN, CU, CY, CZ, DK, DE, DO, EG, ES, FR, GB, HK, HR, JP, MY, MV, MX, NL, NO, PL, RU, SG, SK, TH, TR, US, and VN.
  • Nutrition - Learning about healthy habits, superfoods, cooking and baking.
  • Kickboxing - Actively developing new techniques and occasionally practising friendly fights.