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Summary

  • Graduate of BSc in Consumer Behaviour & Marketing at the University of Reading.
  • Lived in Czech Republic, Russia, Azerbaijan, and UK. Avid traveller, fascinated by cultural diversity.
  • Co-founder of the International Society at the Reading University, awarded "Best New Society".
  • After completing the BSc, undertook a 9-month Marketing Internship at L'Oréal CZ/SK/HU.
  • In January 2019, starting the MSc in Management (CEMS) at Ivey Business School in Canada with exchanges to NUS in Singapore and UCD in Ireland.

Education

Sep 2014Jun 2017

BSc Consumer Behaviour and Marketing

University of Reading, UK
  • Combined Business Management, Behavioural Economics, and Psychology courses
  • Placed emphasis on group projects

Key achievements: distinction on the thesisofficial University of Reading Employability and Development (RED) award"Most creative marketing strategy" award in a competition for a local museum out of 20 teams

Aug 2012Jun 2014

International Baccalaureate  (IB)

International School of Prague, CZ
  • Higher level: Economics, Psychology, Language & Literature
  • Standard level: Mathematics, Spanish, Biology

Work Experience

Oct 2017Jun 2018

Marketing Intern

L'Oréal, Prague, CZ
  • Monitored and reported on the performance of L'Oréal Paris and Garnier products for L'Oréal HUB (CZ + SK + HU) mass market division
  • Conducted consumer research and sales reports to identify new product opportunities, and helped build successful launch plans
  • Built strong internal relationships with the commercial and logistics teams to ensure competitive pricing promotions and a smooth supply-chain process 
  • Collaborated with external agencies, including design, PR and advertising
  • Co-managed the social media team's execution of online campaigns
Jul 2016Sep 2016

Account Executive Intern

Hercules - Havas Group Prague, CZ
  • Assisted the New Business team in the execution of procurement plans
  • Contributed in constructing a successful tender for the greatest client of the year
  • Conducted market research and analysis to help identify new opportunities
  • Managed the creative team on the development of visual assets for a client
  • Maintained liaison between multiple departments of the office (e.g. Digital, PR)
  • Collaborated with Havas offices abroad (e.g. Madrid, New York)
Mar 2016May 2017

Marketing Assistant

Leighton Park School, Reading, UK
  • Assisted the Marketing & Admissions team in daily operations
  • Maintained the social media channels and strategy
  • Created short videos for the school's website in support of the international marketing strategy
  • Reviewed new prospectus designs
Nov 2012Oct 2013

Hostess

Hilton Hotel Prague, CZ
  • Joined a team of 20+ staff for hosting events
  • Utilised language skills (Czech, English, Russian, Spanish)
  • Gained insight in customer service

Extracurricular Activities

Sep 2015Jun 2016

Co-Founder and Secretary of the International Society of Reading University 2015/16

University of Reading, UK
  • Organised diverse activities aiming to promote cultural integrity amongst students
  • Promoted and raised funds for the society through face-to-face events and social media channels
  • Maintained liaison with the Student's Union, the club's members, and the committee

Key achievements: Won the "Best New Society in 2015/16" award by the University, recruited 900+ members in the first year

Aug 2012Jun 2013

Volunteer & Fundraiser

Vietnam Club, International School of Prague, CZ
  • Raised awareness about the Agent Orange disorder through presentations and fundraising events
  • Travelled to Ba Vi Orphanage and disability centre in Vietnam to assist targeted individuals 
  • Carried out presentations about the club's work

Key achievement: Raised £2,000 through a large-scale event ("Vietnam Festival")

Relevant Skills

  • Languages:
    • Czech - mother tongue 
    • English - fluent
    • Russian - intermediate
    • Spanish - intermediate
  • IT: Microsoft Office, Mac, SPSS Statistics, Nielsen data

Interests

Travelling, photography, creative advertising, graphic design, behavioural economics, swimming, kickboxing