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Katerina Cupova


  • Third year student of BSc Consumer Behaviour & Marketing
  • Multilingual, with experiences of living abroad in Russia, Azerbaijan, and UK
  • Co-founder and Secretary of International Society, Marketing Assistant at a private secondary school
  • Passionate about innovation, adaptable, creative, team player, proactive, results-oriented
  • Looking for hands-on business/marketing experience


Sep 2014Present

BSc Consumer Behaviour and Marketing

University of Reading, United Kingdom

Ranked fifth in the UK for Marketing by the Complete University Guide for 2017. Three-year degree combining business and psychology to lecture about consumer trends through multiple group projects & modules including: 

  • Second year: Business Management, Marketing Management, Research Methods & Data Analysis, Economics, Consumer Research Project, Consumer Behaviour, Personality & Social Psychology
    • Overall Grade = 2:1
  • First year: Introduction to Marketing, Introduction to Management, Quantitative & Qualitative Research Methods, Economics, Student Enterprise
    • Overall Grade = 2:1
Aug 2012Jun 2014

International Baccalaureate 

International School of Prague, Czech Republic
  • Higher Level = Economics, Psychology, Language & Literature
  • Standard level = Mathematics, Spanish, Biology

Overall Grade = 34 IB Points (76%)


Mar 2016Present

Volunteer Marketing Assistant

Leighton Park School, Reading
  • Assisting marketing team in operations for potential students
  • Creating a video for the school's website targeting the international families
  • Supporting the international marketing strategy
  • Helping design & taking photographs for the new prospectus
Sep 2015Jun 2016

Co-founder and Secretary of the International Society of Reading University 2015/16

University of Reading, UK
  • Promoting and developing awareness through face-to-face interactions and social media tools
  • Ensuring good communication between all ten committee members
  • Maintaining regular liaison with the Student Union
  • Administering bookings for the society
  • Key achievements650+ members on Facebook page, and received the "Best new society in 2015-16" award from the University
Aug 2012Jun 2013


Vietnam Club, International School of Prague
  • Raised awareness about Agent Orange disorder through posters & word of mouth
  • Raised around £2,000 through a large-scale event & donations
  • Travelled to Ba Vi Orphanage/Disability Centre in Vietnam to assist the targeted individuals using the raised funds
  • Carried out school assembly presentations about the club prior & post trip
Nov 2012Oct 2013


Hilton Hotel Prague, Czech Republic
  • Part of a team of 20+ staff for hosting events, developed a sense of team spirit
  • Gained insight on predicting costumer's needs
  • Constant use of different languages to customers (Czech, English, Russian)
  • Commitment - had to be at work at 6 am on weekends


  • Czech - mother tongue 
  • English - fluent spoken & written
  • Spanish - intermediate spoken & written
  • Russian - lower intermediate spoken & written


  • Organisation – Building this skill through group projects such as Consumer Research by ensuring the team separated the roles well and is organised. Also greatly developed this year through running a society while having a job, University assignments, and a social life.
  • Communication – Succeeded at promoting and raising awareness about Vietnam Club and the International Society. Communicated between committee as well as the society’s members.
  • IT Skills – Microsoft Office (Microsoft Word, PowerPoint, Excel), Macintosh/Mac OS (Pages, Keynote, Numbers), SPSS Statistics, Photoshop, video editing skills.


  • Travelling - My greatest passion. Enjoy all kinds of travelling with an increasing necessity to explore the world with every trip. There is no such thing as a bad destination. So far visited: AE, AR, AT, AZ, BG, BR, CN, CU, CY, CZ, DK, DE, DO, EG, ES, FR, GB, HK, HR, JP, MY, MV, MX, NL, NO, PL, RU, SG, SK, TH, TR, US, and VN.
  • Photography & Art - Taken art classes most of my life, enjoy being creative with given materials, taking photos of food and architecture especially while on trips, working on my blog
  • Nutrition - Learning about healthy diets, superfoods, enjoy cooking and watching videos of such