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Kateřina Čupová


Recent graduate of BSc Consumer Behaviour & Marketing at the University of Reading, ranked fifth in the UK for Marketing by the Complete University Guide 2017. Being multilingual and having experienced living abroad in Russia, Azerbaijan, and UK has created an appreciation for cultural diversity and working with people. Passionate about innovation, adaptable, creative, team player, proactive, and results-oriented. Currently seeking work experience in Prague, ideally in the form of an internship, in order to gain hands-on skills in the area of business or marketing management.


Sep 2014Present

BSc Consumer Behaviour and Marketing

University of Reading, UK

Three-year degree with modules mostly in combination of Psychology and Business Management, including: 

  1. First year: Introduction to Marketing, Introduction to Management, Quantitative & Qualitative Research Methods, Economics, Student Enterprise
  2. Second year: Business Management, Marketing Management, Research Methods & Data Analysis, Economics, Consumer Research Project, Consumer Behaviour, Personality & Social Psychology
  3. Third year: Human Resource Management, Advertising & Branding, Business Strategy, Consumer Policy, Contemporary Issues in Consumer Behaviour & Marketing, Marketing Strategy
Aug 2012Jun 2014

International Baccalaureate

International School of Prague, CZ
  • Higher Level: Economics, Psychology, Language & Literature
  • Standard level: Mathematics, Spanish, Biology


Mar 2016May 2017

Marketing Assistant

Leighton Park School, Reading, UK
  • Assisted the marketing & admissions team in daily operations
  • Developed short videos for the school's website in support of the international marketing strategy
  • Maintained social media channels 
  • Reviewed new prospectus designs
Jul 2016Sep 2016

Account Executive Intern

Havas Worldwide Prague, CZ
  • Executed procurement plans of the New Business team
  • Conducted market research and analysis for a tender and developed visual assets for it
  • Managed the creative team
  • Maintained liaison between multiple departments (e.g. Digital, PR)
  • Collaborated with Havas offices abroad (e.g. Madrid, New York)
Sep 2015Jun 2016

Co-founder and Secretary of the International Society of Reading University 2015/16

University of Reading, UK
  • Promoted society through face-to-face events and social media channels
  • Ensured communication between all ten committee members
  • Established and maintained liaison with the Student's Union
  • Key achievement: Awarded "Best New Society in 2015/16" by the University
Aug 2012Jun 2013

Volunteer & Fundraiser

Vietnam Club, International School of Prague, CZ
  • Raised awareness about Agent Orange disorder through presentations and fundraising events
  • Travelled to Ba Vi Orphanage/Disability Centre in Vietnam to assist the targeted individuals using the raised funds
  • Carried out school assembly presentations about the club's work
  • Key achievement: Raised around £2,000 through a large-scale event
Nov 2012Oct 2013


Hilton Hotel Prague, CZ
  • Joined a team of 20+ staff for hosting events
  • Utilised language skills (Czech, English, Russian)
  • Gained insight into costumer's needs

Language skills

  • Czech - mother tongue 
  • English - fluent spoken & written
  • Russian - intermediate spoken & written
  • Spanish - lower intermediate spoken & written

Other skills

  • IT – Microsoft Office (Microsoft Word, PowerPoint, Excel), Macintosh/Mac OS (Pages, Keynote, Numbers), SPSS Statistics, photo and video editing skills (Photoshop, Illustrator, iMovie, 
  • Organisation – Building this skill through group projects such as Consumer Research by ensuring the team separated the roles well and is organised. Also greatly developed this year through running a society while having a job, University assignments, and a social life.
  • Communication – Succeeded at promoting and raising awareness about Vietnam Club and the International Society. Communicated between committee as well as the society’s members.
  • Driving - valid license since ___ XXX


References are available upon request.