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Summary

Recent graduate of BSc Consumer Behaviour & Marketing at the University of Reading, ranked fifth in the UK for Marketing by the Complete University Guide 2017. Lived in Czech Republic, Russia, Azerbaijan, and UK. Avid traveller, fascinated by cultural differences, successful co-founder of the International Society at the Reading University. Having gained diverse marketing experience and currently working at L'Oréal, I would love to open and manage my own advertising agency in the future.

Education

Sep 2014Jun 2017

BSc Consumer Behaviour and Marketing

University of Reading, UK
  • Combination of Psychology, Behavioural Economics, and Business Management courses
  • Emphasis on group projects

Key achievements: distinction on the thesisofficial University of Reading Employability and Development (RED) award"Most creative marketing strategy" award in a competition for a local museum out of 20 teams

Aug 2012Jun 2014

International Baccalaureate

International School of Prague, CZ
  • Higher level: Economics, Psychology, Language & Literature
  • Standard level: Mathematics, Spanish, Biology

Work Experience

Oct 2017Present

Marketing Intern

L'Oréal, Prague, CZ
  • Monitoring, understanding and reporting on the performance of L'Oréal Paris and Garnier hair products for L'Oréal HUB (CZ + SK + HU)
  • Conducting consumer research and sales reports to identify new product opportunities, and building successful launch plans
  • Building strong internal relationships with the commercial and logistics teams to ensure competitive pricing promotions and smooth supply-chain process 
  • Collaborating with external agencies, including design, PR and advertising
  • Managing the social media team's execution of online campaigns
Mar 2016May 2017

Marketing Assistant

Leighton Park School, Reading, UK
  • Assisted the marketing & admissions team in daily operations
  • Created and executed short videos for the school's website in support of the international marketing strategy
  • Maintained social media channels and strategy
  • Reviewed new prospectus designs
Jul 2016Sep 2016

Account Executive Intern

Havas Worldwide Prague, CZ
  • Executed and contributed to procurement plans for the New Business team
  • Conducted market research and analysis for a tender and developed visual assets
  • Managed the creative team for a project, reviewed teams' outputs
  • Maintained liaison between multiple departments (e.g. Digital, PR)
  • Collaborated with Havas offices abroad (e.g. Madrid, New York)
Nov 2012Oct 2013

Hostess

Hilton Hotel Prague, CZ
  • Joined a team of 20+ staff for hosting events
  • Utilised language skills (Czech, English, Russian, Spanish)
  • Gained insight into customer's needs

Extracurricular Activities

Sep 2015Jun 2016

Co-Founder and Secretary of the International Society of Reading University 2015/16

University of Reading, UK
  • Established the first international society on campus
  • Promoted the society through face-to-face events and social media channels
  • Ensured communication between all ten committee members
  • Maintained liaison with the Student's Union

Key achievements: Won the "Best New Society in 2015/16" award by the University, recruited 800+ members in the first year

Aug 2012Jun 2013

Volunteer & Fundraiser

Vietnam Club, International School of Prague, CZ
  • Raised awareness about the Agent Orange disorder through presentations and fundraising events
  • Travelled to Ba Vi Orphanage and disability centre in Vietnam to assist targeted individuals 
  • Carried out presentations about the club's work

Key achievement: Raised £2,000 through a large-scale event ("Vietnam Festival")

Relevant Skills

  • Languages
    • Czech - mother tongue 
    • English - fluent
    • Russian - intermediate
    • Spanish - intermediate
  • IT - Microsoft Office, Mac, SPSS Statistics, Nielsen data, photo and video editing skills.

Interests

Travelling, photography, creative advertising, graphic design, behavioural economics, kickboxing, tennis