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Karunakaramoorthy j

Technical Marketing Specialist at RELX Group

Work History

2012Present

Technical Marketing Specialist at RELX Group

RELX Group

Design Tools : Adobe dreamweaver, MS sharepoint, Adobe Photoshop, illustrator, Indesign.
Web tools : Google Analytics, Webmaster tool, Searchmetrics, Google Adwords

More than 70 Websites designed and made live for STMJ Elsevier Conferences

500 + HTML and responsive designed for Marketing Campaigns
 
Mobile app UI/UX desgined for 40 + Conferences
Develop and perform SEO strategies and tactics to retroactively optimize organizational websites.

Regularly perform back-end SEO tasks on company websites to properly define sites to internet and maximize SEO potential

Generate landing pages and conduct landing page optimizations using WordPress and landing page plug-ins

Worked to improve and maintain highest average positions possible in Google, Bing and Yahoo search engine result pages

Created SEO Best Practices documentation for web content teams and web development teams to adhere to

Pursue potential digital marketing opportunities generated by other areas of the business

Perform keyword research, analysis and tracking to determine keyword feasibility and potential of keyword use Maintain and report upon current keyword and landing page SERPS positions and other statuses

SEO Tools used include SEO MOZ, Google Webmaster Tools, Google Keyword Planner, Google Analytics, Screaming Frog, WooRank, etc.

Strategize, manage and optimize Google Adwords PPC digital marketing campaigns that drive viewership, brand awareness and revenue

Developed Microsoft AdCenter digital ad campaigns for execution on Bing and other digital marketing outlets

20092012

Customer Service Advisor

RELX GROUP
Customer Service Advisor TEAM-SIS Hierarchy Operation Team(Electronic Customer Support Dept.) Creating/updating/maintaining the customers database(Academic &Government, Corporate and Health Science customers) using Oracle Database Maintaining high level of quality. https://www.visualcv.com/gj5vxqkarq4 Creating/generating various reports using Business objects and Excel database. Successfully handled corporate Renewal projects for three consecutive years and completed before the agreed deadline. Prepared weekly reports and circulating them to all the stakeholders and the ECS Management team throughout the renewals. Training and mentoring the new recruits and held responsible for the quality of the work they done. Tools Used: CRM Sibel 7, Oracle 10i database, Business objects, Customer system
20062009

Senior Customer Services

Intelenet Global Services Pvt. Ltd-Barclays Bank
Senior Customer Services Investigating whether the finance requirement of the customer is for funding asset for Business purposes. Preparing the necessary documents that would create an agreement between the bank and the customer. Raising payment if the customer and the supplier meet the credit and risk policies of the Bank. Notifying the deal so that the bank is able to collect money from the customer and notifying the deal to the respective sales person so that he gets his commission. Authorizing the payment to the supplier if all the requirements are satisfied. Allocating work to a team of 43. Responsible for collating data on the work received on a daily and weekly basis. Generating reports on the performance of the team on a weekly basis. Carrying out snap checks on the individuals in the team to ensure that they meet the standards set forth by the clients. Liaising with the clients regarding queries, issues and customer complaints.
20052006

Claim Processing Executive

Nittany Decision Services
Claim Processing Executive Handling the audit in HCFA & UB claims. Handling all the modification requests and was responsible for the addition of a new provider/ vendor. Responsible for retrieving the voice mails from the clients. Liaising with the onshore clients(US) regarding queries. Generating activity reports and reports on production and in process quality audit.
20032005

EDP In-charge

Amtek Castings India Pvt Ltd.,
Responsible for installing new software and maintenance of systems to ensure smooth work flow. Maintaining back ups for all the data of all different departments. Responding to the mails from the clients regarding queries and reports. Maintaining Export Invoices & ISO records. Duty Entitlement Pass book(DEPB) Claiming. Generating reports on a daily and weekly basis and sending them to the respective department heads.
20012003

System Administrator

Zeus Info Systems
System Administrator Responsible for installation of new software in the system. Promoting territorial sales by speaking to customers over the phone and also by meeting them in person. https://www.visualcv.com/gj5vxqkarq4 Was also responsible for training people in MS Office, FoxPro and C, VB, Oracle7i & SQL. Generating reports on the performance of the trainees and sending them to the head of the unit.

Education

20092011

M.B.A

Bharathidasan University

Marketing

19982002

B.B.A

Annamalai University

Business Administration