Technical Marketing Specialist at RELX Group
Design Tools : Adobe dreamweaver, MS sharepoint, Adobe Photoshop, illustrator, Indesign.
Web tools : Google Analytics, Webmaster tool, Searchmetrics, Google Adwords
More than 70 Websites designed and made live for STMJ Elsevier Conferences
500 + HTML and responsive designed for Marketing Campaigns
Mobile app UI/UX desgined for 40 + ConferencesDevelop and perform SEO strategies and tactics to retroactively optimize organizational websites.
Regularly perform back-end SEO tasks on company websites to properly define sites to internet and maximize SEO potential
Generate landing pages and conduct landing page optimizations using WordPress and landing page plug-ins
Worked to improve and maintain highest average positions possible in Google, Bing and Yahoo search engine result pages
Created SEO Best Practices documentation for web content teams and web development teams to adhere to
Pursue potential digital marketing opportunities generated by other areas of the business
Perform keyword research, analysis and tracking to determine keyword feasibility and potential of keyword use Maintain and report upon current keyword and landing page SERPS positions and other statuses
SEO Tools used include SEO MOZ, Google Webmaster Tools, Google Keyword Planner, Google Analytics, Screaming Frog, WooRank, etc.
Strategize, manage and optimize Google Adwords PPC digital marketing campaigns that drive viewership, brand awareness and revenue
Developed Microsoft AdCenter digital ad campaigns for execution on Bing and other digital marketing outlets