Kartikmanalan Nallappa


With overall 4.5 years of marketing experience, having spent 2.5 years in core digital marketing

Work History

Work experience

Manager- Digital

Nov 2014 - Present
Mindshare – Group M - Chennai, India
  • Devise and implement both strategic and tactical digital marketing plans having worked on brands across industries like Apparels, Education, Hospitals, Online Jewellery, Toys, B2B, FMCG, Consumer electronics and Healthcare
  • Effectively manage display, video, search, mobile and social media campaigns
  • Experienced in Digital media planning and media Buying
  • Effectively utilize measurement tools like Google analytics and ComScore for planning 
  • Effectively manage vendor relations

Head - Client Servicing 

Jun 2013 - Oct 2014
3rd Wave Media - Mumbai, India
  • Devise, implement and manage social media marketing strategies to drive brand awareness, increase engagement and traffic to social media pages
  •  Vendor management includes identifying vendors for execution of company’s marketing plans, assess and analyse their capabilities
  • Experience of working with different brands in various sectors comprising of Lifestyle, Apparels, Electronics, Real Estate, and Hospitality (Hotels and Restaurants)

Deputy Manager - Key Account Manager, Corp. Salary Division

Jun 2011 - Jun 2013
  Kotak Mahindra Bank - Mumbai,India
  • Managing existing accounts and servicing the clients
  • Co-ordinating with various internal teams to organize various client engagement activities 
  • Client engagement activities would include Blood donation camps, eye check ups etc



Squared Online Digital Marketing Course from Google

May 2015
Google and Squared Online
A comprehensive digital marketing course developed by Squared Online and Google. The course covered various facets of digital which include search, display, video, social and mobile




Jul 2009 - May 2011
FLAME University - Pune, India
Specialisation  - Marketing


Jul 2006 - May 2009
R.A.Podar College of Commerce and Economics - Mumbai, India