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A professional content writer and social media specialist, and most importantly I love what I do. Social media and creating content is very essential if you want to succeed in whatever business you are in!

Work experience

Feb 2017Present

Social Media Specialist

PT. Graha Layar Prima (CGV Cinemas Indonesia). AIA Central 26th floor Jl. Jend. Sudirman Kav. 48A – Jakarta Selatan 12930.

In charge of planning and execution/implementation of social media campaigns for all CGV Cinemas Indonesia platforms (LINE Official Account, Facebook, Instagram, Twitter and YouTube). This role involves working closely with movie distributor or business partners in doing co-promotion and co-branding for the current and upcoming campaign.

My responsibilities:

- Create monthly and weekly plan content for all social media channel

- Photo shooting product or activity content for social media and web platforms, whether in the cinema or/and in the studio

- Collaborate with other department and partner to maximize program and activity for branding and sales

- Cover the news for activities and events that happening in CGV and write it in printed newsletter or web

- Create video content for YouTube and Instagram such as cinema tour and Gala Premiere video

- Perform Live Instagram, Facebook and Tweet story/live for events when it is necessary

- Build engagement on social media and helps the conversation going

- Actively respond to the people’s comments on social media platforms and also report complaints and suggestions to related team

- Proofread, make sure all content and product delivered to customer through social media at the right terms

- Create weekly report with social media management software (Sproutsocial and Agorapulse)

- Also in charge of planning and execution of Facebook and Instagram ads every month.

Nov 2015Dec 2016

Content Writer & Social Media Executive

PT. RecomN Technologies (, Rukan Puri Mutiara Blok BE No. 20, Jl. Griya Utama Raya, Sunter Agung, Sunter, Jakarta Utara

Sejasa is a service marketplace that connects people with service providers (photographers, cake makers, dress designers, interior designers, renovation contractors, etc.) that are recommended by the community. Customers tell us their detailed requirements, we help match them with up to 4 service professionals who will send a customized quote (complete with business profile, contact details, portfolio and reviews).

My responsibilities including:

-Producing quality content for (using Wordpress) that will attract relevant relevant visitors to Sejasa site and write interesting articles to inform and engage users.

-Managing and monitoring social media accounts (Facebook, Twitter, and Instagram).

-Producing and researching content for Sejasa newsletter (using MailChimp, 3 to 5 times a week).

-Producing and writing tons of compelling articles for SEO (Search Engine Optimization) purposes (this include on- and off-page optimization and the monitoring of domains, monitoring and reporting of relevant SEO key data and also editorial activities, research current SEO-trends and also approach and contact bloggers).

-Conducting quiz and giveways to increase engagement and followers.

-Responsible for web content and other written material to be distributed.

-Providing quality control to ensure consistency across all website content.

-Proofreading existing content to ensure standards are met.

-Creating monthly social media report to showcase its progress.

Jan 2014May 2014

Intern Lifestyle and Features Writer

PT. Trinaya Tirta Media (ELLE Magazine Indonesia), Jalan Pangeran Antasari No.53, Jakarta Selatan

-Writing articles about lifestyle and features news including interviewing public figure and attending special event held in Jakarta.

-Conduct an in-depth research and select significant issues for publicizing.

-Translating lifestyle and features article in understandable Bahasa.

May 2013Jul 2013

Intern Lifestyle and Features Writer

MRA Printed Media (TRAX Magazine), Jalan Biliton No.7C 3rd Floor, Menteng, Jakarta Pusat

-Writing articles about lifestyle and features news including interviewing public figure, musician and community, also attending special event in Jakarta.

-Making reviews articles about music, films and products.

-Conduct an in-depth research and select significant issues for publicizing.

-Assisting editors in making photo shoots and arranging interviews with public figure.

-Writing lifestyle and entertainment news for their website (


Feb 2013Aug 2015

Master of Science (M. Si.)

Universitas Indonesia
Aug 2008Jul 2012

Sarjana Humaniora (S. Hum.)

Universitas Indonesia