Karthik Srinivasan


Seek a position that lets me explore & contribute to different aspects of the mobile phones business


8 years of total work experience

  • 5.5 years in Samsung India Software Operations

              0.5 years as Market Interface Manager in the mobile phones division

              2.5 years as Software Project Manager with team sizes up to 20

              1 year as Global delivery coordinator at Samsung Electronics, South Korea

              1.5 years as Software developer in firmware development

  • 2.5 years as software developer at Wipro Technologies in the area of multi-functional devices

Substantial exposure to the businesses of different stakeholders the mobile phone industry in India (Operators, VAS players, ISVs, mobile start-up forums, handset vendors etc)

Extensive experience in collaborating & coordinating with teams (OEM customers, marketing divisions, R&D Centers and End users) at different geographies

Recently Published

Consumer Psyche & Online Branding, the Indian Context – An exploratory Study (IMPACT, IIM-Indore – 2008)

Recent Professional Achievements

* Established the ‘Technology Sensing Team’ in the mobile phones division

* Contributed to the smart phones strategy definition through ‘Conjoint Analysis’

* Established partnerships with 3 third party ISVs in India for joint marketing of mobile VAS solutions

* Rolled out the first GUI based MFP model of Samsung from Digital Printing Division, SISO

* Filed 2 A-graded patents in the domain of multi-function devices

* Published a Whitepaper on Internal Branding for Samsung India

* Established Operational Efficiency between development teams at South Korea (HQ), China & United Kingdom (Xerox teams) and India (SISO) as the coordinator for development of a high end MFP at Korea

Interests, Hobbies & Memberships

# Reading & Writing Fiction & Non Fiction in English & Tamil

# Founder-Editor of Samsung India’s bimonthly magazine, SeISmO (now a portal)

# Member of High-IQ club Mensa, Literary group Caferati

Work History

Work History
Jan 2008 - Present

Market Interface Manager

Samsung India Software Operations
  • Technology Sensing – of different stakeholders in the Indian mobile phone market
  • Establishment of Samsung Developer Forum (for mobile phones) in India
  • Product Management for the Indian market - Interface with Product Managers in Samsung’s strategic marketing team & India Solutions Team
  • Create newsletters on Indian market for Samsung worldwide consumptionConsumer Study in the enterprise mobility domain
Apr 2005 - Dec 2007

Project Leader

Samsung India Software Operations
  • Manage a team of ~20 software engineers developing Graphical User Interface for Multi-Function Devices (JSP, JS, AJAX & pSOS, C, VC++)
  • Manage software projects for Multi-Function Devices whose components get developed in multiple geographies
Jul 2004 - Mar 2005

Onsite Coordinator

Samsung India Software Operations
  • Global Delivery Coordination (UK, China, India & South Korea) for all firmware development projects in Multi Function Devices Area
Jun 2000 - Jan 2003

Software Engineer

Wipro Technologies

Job Responsibilities

  • Software development, primarily on the host side of MFPs (VC++)
  • Intranet website maintenance
  • Software Configuration Management


Jun 2006 - Sep 2006


IIM, Bangalore

CGPA: 3.2

Other Papers/ Projects

  • Consumer Psyche & Online Branding, the Indian Context – An exploratory Study (IMPACT, IIM-Indore – 2008)
  • Strategy Definition in the area of ‘Enterprise Mobility’ for the SMB segment in India for a mobile handset vendor
  • Improving ‘product attributes’ of mobile phones using behavioral concepts derived from academic journals
  • Business plan for ‘manfridaybangalore’, an e-concierge services in India
  • Zaltman Metaphor Elicitation Technique towards advertising for Tata Nano, soon to be launched small car in India
  • Factors Influencing Diffusion of Innovation in PC Industry
  • Advertising Strategy for a Personal Finance Software
  • Analysis of retailing Strategy for e-Zone, Electronics Retail Chain in India
Aug 1996 - May 2000


NIT, Jaipur

CGPA: 3.2 (68%)

Published Papers

  • Authentication Techniques of Network Security (NIT-Kurukshetra – 2000)
  • Genetic Algorithms (NIT-Jaipur – 1998)



Munish Ahuja

Dr. Ramesh Kumar

Venkat Koteswar