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Work experience

Jun 2007Present

Product Manager

Responsibilities and Key Achievements


  • Represented Rediff at a conference on digital marketing (Ad-tech San Francisco ’08) to understand industry trends, scout for valuable alliances and evaluate technical solutions

  • Responsible for monetizing Rediff’s online properties – India’s largest online portal

  • Developed growth initiatives, product roadmaps and go-to-market initiatives on web and mobile

  • Key member of the team that re-evaluated the industry landscape, key success factors and competitive positioning of the ad platform

Product dev / project management

  • Led the re-design effort of the ad platform from ground up – re-modeling of data, internationalization, service oriented architecture

  • Successfully coordinated with multiple teams, internal and external, at various stages of the project

  • Worked closely with content partners, affiliate network and channel partners across 8 cities

  • Worked hands-on with technical members to define product architecture and data model

  • Ownership of use case documents, wire-frames, test cases and product articles

Process improvement

  • Spearheaded streamlining of product maintenance by instituting quality control (automated test suite) and feedback processes (Bug tracking)

  • Initiated knowledge management – significantly reduced the learning curve of new members’s Classifieds offering – Rediff P4C Classifieds

Responsibilities and Key Achievements

  • Successfully launched a new version of classifieds – unique visitors increased to 1.5X

  • Consistently grew unique visitors to Classifieds and increased market share

  • Enhanced user experience by moving from a browsing focused to a search focused offering

Apr 2006May 2006

Summer Internship

Wipro Technologies Pvt. Ltd.
  • Responsibility was to understand the Telecom BPO industry for Europe and US markets and formulate a competitive growth strategy

  • New growth area recommended was taken up as one of the areas to be targeted

Jul 2004Jun 2005

Associate Software Engineer

Huawei Technologies India Pvt. Ltd.
  • Winner of ‘Best Post-Release Support Team Award’ among all project teams in Huawei, India (2005)

  • Won customer appreciation awards from customer sites such as Shenzhen and Beijing

  • Key member of team involved in development of iWeb, a web reporting platform

  • Cross cultural sensitivity working with Chinese colleagues


Jul 2005Jun 2007

PGDM (equivalent to MBA)

  • IIM Lucknow is ranked as one of the top 5 B-shools in the country
Jun 2000Jun 2004

Bachelor of Engineering (B.E.)



Currently working as a Product manager at with a PGDM (equivalent to an MBA) from Indian Institute of Management, Lucknow. I manage the advertising platform and classifieds products. Interested in creating and growing Internet / high-technology products and services.


product management, product strategy, agile methodology, use case driven approach, online marketing, digital advertising, ad networks, working with content partners and affiliates


data modeling, service oriented architecture, rapid prototyping, algorithms, Java, C++, linux


  • Hold an Indian passport valid till 2014
  • Hold a B1/B2 US visa valid till 2018

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