Work History

Work History
Jun 2007 - Present

Product Manager

Rediff.com

Responsibilities and Key Achievements

Industry

  • Represented Rediff at a conference on digital marketing (Ad-tech San Francisco ’08) to understand industry trends, scout for valuable alliances and evaluate technical solutions

  • Responsible for monetizing Rediff’s online properties – India’s largest online portal

  • Developed growth initiatives, product roadmaps and go-to-market initiatives on web and mobile

  • Key member of the team that re-evaluated the industry landscape, key success factors and competitive positioning of the ad platform

Product dev / project management

  • Led the re-design effort of the ad platform from ground up – re-modeling of data, internationalization, service oriented architecture

  • Successfully coordinated with multiple teams, internal and external, at various stages of the project

  • Worked closely with content partners, affiliate network and channel partners across 8 cities

  • Worked hands-on with technical members to define product architecture and data model

  • Ownership of use case documents, wire-frames, test cases and product articles

Process improvement

  • Spearheaded streamlining of product maintenance by instituting quality control (automated test suite) and feedback processes (Bug tracking)

  • Initiated knowledge management – significantly reduced the learning curve of new members

Rediff.com’s Classifieds offering – Rediff P4C Classifieds

Responsibilities and Key Achievements

  • Successfully launched a new version of classifieds – unique visitors increased to 1.5X

  • Consistently grew unique visitors to Classifieds and increased market share

  • Enhanced user experience by moving from a browsing focused to a search focused offering

Apr 2006 - May 2006

Summer Internship

Wipro Technologies Pvt. Ltd.
  • Responsibility was to understand the Telecom BPO industry for Europe and US markets and formulate a competitive growth strategy

  • New growth area recommended was taken up as one of the areas to be targeted

Jul 2004 - Jun 2005

Associate Software Engineer

Huawei Technologies India Pvt. Ltd.
  • Winner of ‘Best Post-Release Support Team Award’ among all project teams in Huawei, India (2005)

  • Won customer appreciation awards from customer sites such as Shenzhen and Beijing

  • Key member of team involved in development of iWeb, a web reporting platform

  • Cross cultural sensitivity working with Chinese colleagues

Education

Education
Jul 2005 - Jun 2007

PGDM (equivalent to MBA)

http://www.iiml.ac.in
  • IIM Lucknow is ranked as one of the top 5 B-shools in the country
Jun 2000 - Jun 2004

Bachelor of Engineering (B.E.)

J.S.S.A.T.E.

Summary

Currently working as a Product manager at Rediff.com with a PGDM (equivalent to an MBA) from Indian Institute of Management, Lucknow. I manage the advertising platform and classifieds products. Interested in creating and growing Internet / high-technology products and services.

Skills

product management, product strategy, agile methodology, use case driven approach, online marketing, digital advertising, ad networks, working with content partners and affiliates

Technical:

data modeling, service oriented architecture, rapid prototyping, algorithms, Java, C++, linux

Passport

  • Hold an Indian passport valid till 2014
  • Hold a B1/B2 US visa valid till 2018

Linkedin Profile

http://www.linkedin.com/in/kkarthikprasad