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Work experience

Oct 2013Present

Senior Specialist 

BNY Mellon - Everett, MA

* Supported a team of Senior Specialists and Analysts by researching and preparing an array of reports and other documentation to be sent to the client, and other team in order to stream-line the decision making process. 
* Create, update, and maintain operational procedures and controls across multiple clients in order to create standardized and efficient processes for Data Management, Data Stewarding and Reporting functions.  
* Monitor data accuracy, integrity, and storage ensuring that necessary information can be represented in an easily audit-able, standardized format. 
* Currently supporting day to day functions of two clients across different Eagle Environments, and stages from new to long-standing business relationships.

Aug 2012Oct 2013

Marketing Coordinator, previous Digital Marketing Intern

Karmaloop - Boston, MA

* Supported the Director of Online Marketing in maintaining online marketing campaigns and launching new SEM campaigns as well as overhauling existing campaigns.
* Created, maintained & analyzed retail based paid search campaigns
* Utilized compelling ad copy, Google Adwords editor, A/B testing, exact phrase vs broad matching, day-parting, negative keywords... etc to identify and correct poor performers.
* Extended role to be executive assistant to the Creative Director of KarmaloopTV, Karmaloop's premier media outlet; Prepare data Powerpoint presentations, monitor and report KarmaloopTV's growth.
* Planned meetings by identifying, assembling and coordinating requirements.

Feb 2012Jun 2013

Marketing Coordinator, previously Sales & Marketing Intern

OnHand - Waltham, MA

* Coordinated, designed and produced content for marketing materials such as brochures, forms, emails, press releases and other graphics using Adobe Photoshop and Adobe InDesign.
* Spearheaded the management of the email marketing program, and executed email deployments.
* Produced mock-up sample product images for buyers requesting for custom designs.
* Utilized Prezi and Powerpoint to create sales presentations to help grow key accounts in both B2B and B2C markets.
* Attended CAMEX 2012 Trade show in Salt Lake City, Utah to work collaboratively with the CEO and Director of Sales to support in sales and merchandising.

Education

Aug 2007May 2011

Bachelor of Arts, Journalism

University of Massachusetts at Amherst

Skills

Customer Service & Relationship Management
Social Media Marketing 
Microsoft Office Proficiency
Email Marketing
Paid Search