VP Business Strategy, Sales and Marketing
I joined a young and exciting start-up that had just started developing sophisticated software for high-tech market research. By using the Internet as a massive focus group, we use our proprietary artificial intelligence engine, natural language processing and a dash of black magic, to enable the system to analyse vast amounts of text to help companies understand large-scale discussions taking place about them on the Internet, in a matter of seconds.
Since joining the team I have rewritten the business plan, revenue model and marketing plan as well as leading the sales efforts and negotiation process of the company.
The company has grown from 4 to 17 employees, with offices in Reykjavik, San Francisco and London in the 2½; years I‘ve been with the company.
We have two products; one for the international market and one for the domestic market. I lead the company in sales, accounting for 47% of the sales in a 4 person sales team. The product is now being used by most of Iceland‘s largest companies.
In May ´10 we received funding from an American VC investment firm. I, along with the CEO was responsible for finding and negotiating with interested investors.
Our international product was released in December 2010. Since then we have signed up several leading video game companies as customers (the video games industry is our first vertical market).