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Karina Singer

Director of Digital Marketing & Sales Training

Summary

Versatile Director of Digital Marketing with one eye on website analytics and the other on customer demographics. Success tools include utilizing offline market data to enhance digital marketing, hiring staff members with talents in the areas that will help advance the company’s digital marketing efforts and working closely with sales and offline marketing to create the best possible presentation for the customer. Always looking for new ways to get the most from new marketing technologies.

Work experience

2009Present

Director of Sales and Marketing

OTM  (On The Maps) Online Advertising Agency
  • Involved in all areas of business development; creating and implementing vision, establishing brand, adapting to changing marketplace, and understanding/responding to business needs.
  • Created and adhered to budgets for web, marketing, and operations, ensuring that all areas of business were profitable and well funded.
  • Established robust digital presence for company through digital marketing and social media; including marketing campaigns based on social media trending, targeted web advertising, email marketing, and search engine optimizing keyword trending.
  • Managed SEO procedures, featuring back linking, directory submission and Google AdWords.
  • Supervised team of seven employees in day-to-day operations of websites, paid ads, SEO, social media and content creation and 6 sales teams totaling over 70 contractors.
Mar 2006Jan 2009

Sales Trainer/hiring

LiveDeal Inc
  • Recruited, interviewed, hired and trained new sales reps. for digital marketing sales.
  • Held weekly training meetings for sales and marketing teams.
  • Google Maps creation and ongoing development strategy for new programs.
  • Trained and certified all employees for Google Authorized exams.
  • Supervised team of 50 employees in both Sales and Marketing Departments

Education

20092015

MBA with a concentration in Marketing

University of Phoenix

The Master of Business Administration (MBA) program prepares students in the functional areas of business allowing them to develop managerial skills necessary to be effective in a rapidly changing business environment. The program reflects current research of managerial competencies as well as graduate business standards as reflected by existing national standardized graduate business tests.

Certifications

Hubspot - Inbound, Marketing, Sales

Google Adwords - Search, Display, Mobile, Video, Shopping

Constant Contact - Email Marketing

Yext - Power Listings & GoDaddy - Certified Partner