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Summary

Versatile Director of Digital Marketing with one eye on website analytics and the other on customer demographics. Success tools include utilizing offline market data to enhance digital marketing, hiring staff members with talents in the areas that will help advance the company’s digital marketing efforts and working closely with sales and offline marketing to create the best possible presentation for the customer. Always looking for new ways to get the most from new marketing technologies.

Work experience

20092017

Director of Sales and Marketing

OTM  (On The Maps) Online Advertising Agency
    • Oversee all sales, digital marketing, e-commerce, branding and client communications initiatives in addition to internal communications and employee training programs.
    • Ensures sales plans and goals are achieved across 8 locations globally.
    • Implements strategic sales planning and forecasting.
    • Interact and advise in resolving escalated client opportunities and issues.
    • Managing sales team's operational performance, activities and reporting.
    • Foster a fast-paced, quirky-fun culture of accountability, efficiency and effectiveness through continued training, leadership and team-building events. 
    • Spearheaded Digital Agency Reseller Program, resulting in a 150% increase in revenue.
    • Managing multiple teams totaling 73 professionals.
    • Spearheaded cross-functional initiative to achieve marketing and sales balance.
    • Strengthened company's business by leading implementation of cross-functional teams.
20062009

Sales Trainer/hiring

LiveDeal Inc.
    • Oversaw internal staff in developing integrated marketing and communications strategies as well as inside sales team’s projections and assigned quotas.
    • Built and deployed new training procedures, modules, as well as customer retention and digital marketing programs.
    • Recruited, interviewed, hired and trained new sales reps. for digital marketing sales.
    • Held weekly training meetings for sales and marketing teams.
    • Created the company's first Google Maps department resulting in a 200% increase in revenue.
    •  Led ongoing development strategies for new platforms and customer retention programs.
    • Trained and certified employees for Google Authorized exams. 
    • Supervised team of 50 regular employees in Sales and Marketing Departments.
20032006

Senior Advertising Specialist

Yellowpages.com
  • Acquired executive level client side digital marketing and communications strategy for corporate customers.
  • Partnered directly with clients to assess and respond effectively to consumer needs and architect high impact targeted solutions.
  • Responsible for meeting aggressive sales quotas and objectives; posting daily results.
  • Responsible for developing sales strategies prior to contacting designated markets using a variety of visual and other sales aids.
  • Prepared internet layouts and background information, as basis for recommending advertising programs and internet listing arrangements to meet the needs of each business.

Education

20092013

BS in Communications with a concentration in Marketing & Sales

University of Phoenix

The Bachelor of Science in Communication with a concentration in Marketing and Sales Communication can help you gain key skills in marketing and sales communications. You'll study marketing communication tools and strategies, how human behavior relates to communication, and the ethical implications of customer message management. This degree teaches students about communicating to the public and how to shape customer communication.

20142016

MBA with a concentration in Marketing

University of Phoenix

The Master of Business Administration (MBA) program prepares students in the functional areas of business allowing them to develop managerial skills necessary to be effective in a rapidly changing business environment. The program reflects current research of managerial competencies as well as graduate business standards as reflected by existing national standardized graduate business tests.