Karina Singer

  • 702.529.1170
  • kstrap08@gmail.com

Director of Sales and Marketing

Summary

I'm a seasoned Online Advertising and Sales professional strong in acquiring new business, creatively thinking outside the box on marketing strategies and developing training programs all of which have resulted in revenue increases for the company.

Work History

Work History
2009 - Present

Director of Sales and Marketing

OTM  (On The Maps) Online Advertising Agency
  • Involved in all areas of business development; creating and implementing vision, establishing brand, adapting to changing marketplace, and understanding/responding to business needs.
  • Created and adhered to budgets for web, marketing, and operations, ensuring that all areas of business were profitable and well funded.
  • Established robust digital presence for company through digital marketing and social media; including marketing campaigns based on social media trending, targeted web advertising, email marketing, and search engine optimizing keyword trending.
  • Managed SEO procedures, featuring back linking, directory submission and Google AdWords.
  • Supervised team of seven employees in day-to-day operations of websites, paid ads, SEO, social media and content creation.
Mar 2007 - Jan 2009

Sales Trainer/hiring

LiveDeal Inc
  • Recruited, interviewed, hired and trained new sales reps. for digital marketing sales.
  • Held weekly training meetings for sales and marketing teams.
  • Google Maps creation and ongoing development strategy for new programs.
  • Trained and certified all employees for Google Authorized exams.
  • Supervised team of 50 employees in both Sales and Marketing Departments
Jun 2004 - Mar 2007

Senior Advertising Specialist

YELLOWPAGES.COM
  • Responsible for meeting aggressive sales quotas and objectives; posting daily results.
  • Responsible for developing sales strategies prior to contacting designated markets using a variety of visual and other sales aids.
  • Prepares internet layouts and background information, as basis for recommending advertising programs and internet listing arrangements to meet the needs of each business.

Education

Education
2009 - 2015

MBA with a concentration in Marketing

University of Phoenix

The Master of Business Administration (MBA) program prepares students in the functional areas of business allowing them to develop managerial skills necessary to be effective in a rapidly changing business environment. The program reflects current research of managerial competencies as well as graduate business standards as reflected by existing national standardized graduate business tests.