Director of Sales and Marketing
OTM (On The Maps) Online Advertising Agency
- Involved in all areas of business development; creating and implementing vision, establishing brand, adapting to changing marketplace, and understanding/responding to business needs.
- Created and adhered to budgets for web, marketing, and operations, ensuring that all areas of business were profitable and well funded.
- Established robust digital presence for company through digital marketing and social media; including marketing campaigns based on social media trending, targeted web advertising, email marketing, and search engine optimizing keyword trending.
- Managed SEO procedures, featuring back linking, directory submission and Google AdWords.
- Supervised team of seven employees in day-to-day operations of websites, paid ads, SEO, social media and content creation.