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Karina Gerdes

Corporate Development Manager at Gardner Aerospace

Summary

I am an enthusiastic marketer with a keen interest in communication, organisational development and market intelligence with experience in the aerospace industry. I would describe myself as culturally adaptable (having an international background), analytical and curious (both academically and in a business environment), professional, imaginative and pragmatic. A good communicator, capable of working effectively with all levels and functions within an organisation.

I am an Associate Member of the Chartered Institute of Marketing, continuously developing and expanding my skill set.

Accomplishments and Responsibilities

  • Management of PR Agency and Activity
  • Successful completion of Gardner group wide video documentary
  • Standardisation of Policies and implementation of global Policies database at Gardner Aerospace
  • Management/ Production assistance for quarterly Company Magazine
  • Design and Organisation of Senior level communication with workforce incl. All Hands Briefs and Management presentations
  • Ensuring continuous momentum of internal communications plan
  • Management of corporate website
  • Design of company presentations for various audiences, internal and external, incl. investors
  • Assisting in Investor relations and M&A activities
  • Academic achievements (dissertations): 1. Stakeholder Management Strategies for Event Organisations (September 2008). 2. The reputation of neuromarketing in the eyes of consumers and neuroscientists in the UK (September 2009). 3. The role of moods in compulsive buying - a phenomenological inquiry (September 2014) 

Skills

Marketing and Communications

Marketing Strategy, Market Research, Market Analysis, Integrated Marketing, Public Relations, Branding & Identity, Internal Communications, Event Management, Consumer Insight , Website Management, Employee relations, WordPress & CMS, Basic Knowledge of Photoshop CS5 - extendable, 

Additional Competencies

Teamwork, Executive Support, PowerPoint, Microsoft Office, Human Resources,  Diplomacy, Aerospace and Aviation Industry knowledge, Business Acumen, Organised, Advocate of standardised Business Practices, Design of Board Report formats and strategic KPI tracking

Work History

2015-10Current

Corporate Development Manager

Gardner Group Limited

Primary responsibilities: Active support of M&A activity, Production and Management of promotion material including videography projects, Communications strategy (implementation, design and management internally and externally), PR implementation and management, Website management and development, Business development support including market intelligence, communication and branding, Oversight of internal reporting mechanisms, Diverse range of Project Management

2014-102015-09

Executive Assistant

Gardner Group Limited

Primary responsibilities: Communications strategy (implementation, design and management internally and externally), PR implementation and management, Website management and development (including CSS, HTML & WordPress), Executive assistant to the Board of Directors and PA to the Executive Chairman, Generation of market intelligence, Event organisation and strategic project support, Standardisation throughout the business including policies and board reports, CapEx management, HR project support

2014-062014-08

Marketing Coordinator & PA to the President

AGC AeroComposites

Design and coordination of Marketing Material, Branding, Website development, PR coordination, Event coordination, support of RFQ response framework and administration, generation of strategic market intelligence, heavy involvement in business development activities incl. trade show organisation/BD reports/ business performance reviews/sales support

2011-052011-09

Marketing Consultant

SPORTING HEARTS

Voluntary work during studies: Implementation of branding and project infrastructure in order to ensure consistent brand image and recognition; development of website and social media strategy and design of marketing material

2006-072007-01

Marketing Assistant

SOKRATIV GmbH

Internship and freelancing during studies: Project management, promotion, organisation, client administrative duties, strategic development, market research, PowerPoint presentations and visuals. Progressed to further responsibilities such as representing the company and client support

2006-012006-03

Personal Assistant

ThyssenKrupp Bilstein Suspension

PA to the head of internal Marketing and chief editor of the corporate staff magazine for a global organisation. Involved editing, planning, organisation and administration duties 

Education

20102014

MSc

University of Nottingham Business School
  • Academic concentration in Consumer Behaviour and Marketing Theory
  • Business, Marketing Management, Strategic, Product and International Marketing coursework
20052008

BSc

BiTS - Business and Information Technology School
  • Academic concentration in PR, Marketig, TV and Radio Production and Management, Event Management, Stakeholder Management
  • Business, Marketing and Advertising coursework 
  • Communications and Journalism coursework
  • Finance coursework
  • Introduction to Tax, Law, and general Business Management studies
  • Media Academies and Journalist Bootcamp

References

Available upon request.

References

Available upon request from my current and past employers.