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Karina Gerdes

Business Change Agent at Jaguar Land Rover


Bilingual (German) individual with a "can do" attitude and immaculate attention to detail. A keen interest in marketing strategy, communication, organisational development and market intelligence/research with experience across multiple functions in diverse organisations including Marketing, HR, IT Programme Management and Continuous Improvement/ Business Excellence.

Culturally adaptable (having an international background and experience in working iwithin multi-cultural organisations of various sizes), analytical and curious, professional, imaginative, Tech savvy and pragmatic. quick learner with a natural aptitude to project management, capable of working confidently with all levels and functions within an organisation, including effective stakeholder and expectation management (having previously been described as the "Glue" that ensures the activities of disperse functions within an organisation work towards the same vision).

An Associate Member of the Chartered Institute of Marketing with a passion for continuous professional development.

Work History

2017-10 Current

Business Change Agent

Jaguar Land Rover (through MSXinternational) in Coventry, UK

Supporting agile IT infrastructure change / enhancements through controlled and structured Change Management and Stakeholder Engagement. Working to achieve the successful adoption of new Technologies within international markets to enhance the overall end customer experience through the application of marketing principles within a Change Management Framework.


Corporate Development Manager

Gardner Group Limited in Derby, UK

Primary responsibilities: Active support of M&A activity including collation of a Dataroom and creation of Acquisition related presentations, Coordination of the Gardner Aerospace Group Excellence Academy, Production and Management of promotion material including videography projects, Communications strategy (implementation, design and management internally and externally), PR implementation and management, Website management and development, Business development support including market intelligence, communication and branding, Oversight of internal board-level reporting mechanisms, including the coordination of a business wide 5 year operational strategy for business improvements


Executive Assistant

Gardner Group Limited in Derby, UK

Primary responsibilities: Active support of M&A activity/ Continuous improvement activities (such as standard policies and procedures and best practice sharing)/ Production and Management of promotion material including videography/ Communications strategy (implementation, design and management internally and externally)/ PR implementation and management/ Website management and development/ Business development support including market intelligence, communication and branding/ Oversight of internal reporting mechanisms including sense checking of incoming data


Marketing Coordinator & PA to the President

AGC AeroComposites in Castle Donnington, UK

Design and coordination of Marketing Material, Branding, Website development, PR coordination, Event coordination, support of RFQ response framework and administration, generation of strategic market intelligence, heavy involvement in business development activities incl. trade show organisation/Board reports/ business performance reviews/sales support


Marketing Consultant


Voluntary work during studies: Implementation of consistent brand principles and project infrastructure in order to improve  brand image and recognition; development of website and social media strategy, as well as design of marketing material


Public Relations Officer

Campus Symposium GmBH in Iserlohn, DEU

Work experience as part of BSc to develop a practice orientated dissertation: PR and Marketing support for a solely student organised international economics forum: copy-writing and distributing of press releases, managing media relations, representation of the organisation, editing of website content, project management assistance, development of a framework for comprehensive strategic stakeholder management


Marketing Assistant

SOKRATIV GmbH in Bochum, DEU

Internship and freelancing during studies: Project management of promotional campaigns, general office and client administrative, market research,design of key visuals for campaigns. Progressed to further responsibilities such as representing the company, client support and Event management


Personal Assistant 

ThyssenKrupp Bilstein Suspension in Dortmund, DEU

PA to the head of internal Marketing and chief editor of the corporate staff magazine for a global organisation. Involved editing, planning, organisation and administration duties 



MSc in Marketing

University of Nottingham Business School
  • Academic concentration in Consumer Behaviour, Marketing Strategy and Marketing Theory

M.A. in Advertising and Marketing Communication

Bournemouth University
  • Academic concentration in Integrated Marketing Communication, Branding and the rise of Neuromarketing as a new concept for Marketing Research

BSc (Hons) in Communication and Media Management

BiTS - Business and Information Technology School
  • Academic concentration in PR, Marketing, TV and Radio Production and Management, Event Management, Stakeholder Management
  • Introduction to Tax, Law, and general Business Management studies
  • Media Academies and Journalist Bootcamp, as well as further Soft Skill training, such as computer literacy and influencing skills


Available upon request.