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Karina Gerdes

Business Change Agent at Jaguar Land Rover


Bilingual (German) and enthusiastic individual with a "can do" attitude and a keen interest in the nature and impact of change, communication, organisational development and project management. Experience across multiple functions in diverse, global organisations including Retailer IT and Systems, Marketing/Branding & PR, HR, Programme Management and Continuous Improvement/ Business Excellence and comfortable working in ambiguous and fast changing environments. 

Culturally adaptable, analytical and curious, professional, imaginative, tech savvy and pragmatic. A quick learner with a natural aptitude to project management, capable of working confidently across all levels and functions within an organisation, including effective stakeholder and expectation management.

A dedicated and ambitious Professional with a continuously developing and expanding skill set.

Work History

10/2017 Current

Business Change Agent

Jaguar Land Rover in Coventry, UK

The job? Delivering bespoke software solutions into the global franchise network through leading a multi-cultural team of customer service representatives and adopting a collaborative and facilitating approach.

The goal? Ensuring successful user adoption of new technologies designed to enhance the overall end user experience of systems use for Retailers globally. 

The method? An excellent customer focused attitude combined with with traditional and agile PM methodologies. Adopting controlled and structured Change Management practices to achieve buy-in throughout the business, including the use of transparent and collaborative Stakeholder Management methods across various levels of internal and external Stakeholders.


Corporate Development Manager

Gardner Group Limited in Derby, UK

Primary responsibilities: Active support of M&A activity including collation of a Dataroom and creation of Acquisition related presentations, Coordination of the Gardner Aerospace Group Excellence Academy, Production and Management of promotion material including videography projects, Communications strategy (implementation, design and management internally and externally), PR implementation and management, Website management and development, Business development support including market intelligence, communication and branding, Oversight of internal board-level reporting mechanisms, including the coordination of a business wide 5 year operational strategy for business improvements.


Executive Assistant

Gardner Group Limited in Derby, UK

Primary responsibilities: Active support of M&A activity/ Continuous improvement activities (such as standard policies and procedures and best practice sharing)/ Production and Management of promotion material including videography/ Communications strategy (implementation, design and management internally and externally)/ PR implementation and management/ Website management and development/ Business development support including market intelligence, communication and branding/ Oversight of internal reporting mechanisms including sense checking of incoming data.


Marketing Coordinator & PA to the President

AGC AeroComposites in Castle Donnington, UK

Design and coordination of Marketing Material, Branding, Website development, PR coordination, Event coordination, support of RFQ response framework and administration, generation of strategic market intelligence, heavy involvement in business development activities incl. trade show organisation/Board reports/ business performance reviews/sales support.


Marketing Consultant


Voluntary work during studies: Implementation of consistent brand principles and project infrastructure in order to improve  brand image and recognition; development of website and social media strategy, as well as design of marketing material.


Public Relations Executve

Campus Symposium GmBH in Iserlohn, DEU

Work experience as part of BSc to develop a practice orientated dissertation: PR and Marketing support for a solely student organised international economics forum: copy-writing and distributing of press releases, managing media relations, representation of the organisation, editing of website content, project management assistance, development of a framework for comprehensive strategic stakeholder management.


Marketing Assistant

SOKRATIV GmbH in Bochum, DEU

Internship and freelancing during studies: Project management of promotional campaigns, general office and client administrative, market research,design of key visuals for campaigns. Progressed to further responsibilities such as representing the company, client support and Event management.


Personal Assistant 

ThyssenKrupp Bilstein Suspension in Dortmund, DEU

PA to the head of internal Marketing and chief editor of the corporate staff magazine for a global organisation. Involved editing, planning, organisation and administration duties.



MSc in Marketing

University of Nottingham Business School
  • Academic concentration in Consumer Behaviour, Marketing Strategy and Marketing Theory

M.A. in Advertising and Marketing Communication

Bournemouth University
  • Academic concentration in Integrated Marketing Communication, Branding and the rise of Neuromarketing as a new concept for Marketing Research

BSc (Hons) in Communication and Media Management

BiTS - Business and Information Technology School
  • Academic concentration in PR, Marketing, TV and Radio Production and Management, Event Management, Stakeholder Management
  • Introduction to Tax, Law, and general Business Management studies
  • Media Academies and Journalist Bootcamp, as well as further Soft Skill training, such as computer literacy, influencing and negotiating skills


Available upon request.