Karim Mouahbi

  • Sydney, NSW, Australia
Karim Mouahbi

Digital Marketing Specialist

Work History

Work History
Jun 2014 - Oct 2015

Global Head of SEM (Berlin, Germany)

foodpanda | hellofood

Managed global SEM strategy and operations in 55 countries for Foodpanda Group & parts of the Global Online Takeaway Group. Key highlights:

- Managed 18 SEM professionals from intern's to senior managers

- +6 figure monthly marketing budget

- Defined & lead new marketing tools & automation in collaboration with Rocket Internet SE

- Reported directly to CMO, MD's & CEO

- Implementation of Adobe Media Optimiser

- Regular communication with Google account manager

Nov 2013 - Jun 2014

Senior Digital Marketing Manager (Sydney, Australia)


Reported into the Head of SEM for search and Head of Online Marketing for social media & online video. 

Senior SEM Manager:

- 2IC to the head of Search

- Key stakeholder inplanning and executing of monthly SEM budget

- 100% responsible for SEM Ads & landing page content to be performing & on brand

- Implementation and managed relationship with Kenshoo search

- Regular communication with Google account manager

- Communication with key brands for bidding position agreements and trademark exemption forms (Nike, Adidas, Tony Bianco, Windsor Smith ect)

Social Media Lead:

- Developed social media concepts and strategies based on historical performance and seasonal trends

- Managed cost per acquisition targets for a large spending monthly budget

- Managed 1 junior manager & 1 advertising designer

- Collaborated with fashion buying teams and buyers 

Online Video Lead:

Developed concepts for online video on the Trueview (youtube) advertising network (RTB)

- Managed relationship with publisher sites to host our paid video content as content pre-rolls

- Responsible for planning & executing a 6 figure per quarter marketing spend (excluding production)

Mar 2012 - Nov 2013

SEM Manager (Sydney, Australia)


Reported to the head of SEM and managed Google Adwords & Yahoo Search/Bing Ads campaigns for AU/NZ. My key responibiliteies included but where not limited to:

- New camaign creation and activation

- Keyword research & expansion

- Ad A/B testing

- Bi-Weekly contact with Yahoo/Bing account manager

Jun 2010 - Mar 2012

Search Marketing Manager / Account Manager

Fulfill-net Australia

Started as SEM exec and was promoted to account manager after 6 months. Managed a large number of small to medium clients and eventually large blue chip clients across many trades and services like Plumbing, Construction, Towing, Tourism & Sportswear.


  • Google Adwords Editor
  • Bing Ads Editor
  • Google Analytics
  • Google Developer Tools
  • Google Universal Analytics
  • Google Tag Manager
  • Kenshoo Search
  • Kenshoo Social
  • Adobe Media Optimiser
  • Asana
  • Microsoft Office