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Change Management
Business Turnaround
Business Development


C-Level, Managing Director, or General Role in Thailand



Management, Strategy, and Marketing.




A seasoned entrepreneurial leader with a successful track record in fixing and growing businesses in Thailand, Asia-Pacific, and South Asia.

A passionate, energised leader, who adapts his leadership style based on what the situation calls for. As he was born and raised in Thailand by Finnish parents, is at home with both the Thai/Asian and Western cultures.

He has executed wholesale changes in a number of businesses, is thus well versed with the “what to” and “how to” to manage / coach / build winning teams, and ensuring that the business has all the required foundations for success.

His 33 years career based in Thailand covers 12 years on Regional Business Management roles (covering Asia-Pacific, South Asia), with leading MNC’s, in a broad range of industries, with different business models (B2B, B2C), numerous routes to market, and different company platforms (subsidiaries, JV, and 3rd party distributors).

Core Strengths:
• Strategic
• Leadership
• Entrepreneurship
• Communication
• Networking
• Integrity

• P&L and Balance Sheet Management
• Strategy Formulation and Execution
• Business Turnaround
• Change Management
• Business Development
• Business Start-Ups
• Innovation Development, and Commercialization
• Organization Development and Organization Culture Development
• Building and Recruiting Winning Teams
• Coaching and Mentoring
• Business Process, Systems, and Metrics
• Market Research, Marketing Strategy and Marketing Mix Executions
• Key Account Management
• Product Consultant / Consumer Sales Team Management
• Importer / Distributor Management
• Asia-Pacific, South Asia, and Thailand Business and Culture

Kari was born / raised in Thailand, has Thai and Finnish nationality, is fluent in Thai and English.

Work experience

Jun 2013Present

Country Director, Thailand

Stanley, Black & Decker

Responsible for P&L and Balance Sheet.

May 2007Feb 2011

Regional Director, Ceilings Asia


Responsible for P&L with business covering Asia-Pacific, South Asia, and the Middle-East.

May 2004May 2006

Marketing Manager, Asia, Gypsum

Saint-Gobain (BPB)

Responsible for Marketing Strategy, Planning, and Best Practices, covering Asia-Pacific and South Asia.

Apr 2003Mar 2004

General Manager, After-Sales Marketing, Thailand


Responsible for After-Sales Revenue.

Feb 1998Mar 2003

Regional Manager, Automotive Refinish Coatings, Asia-Pacific


Responsible for P&L covering a business in 14 countries.