Summary

May 2011 graduate from Longwood University with a Bachelor of Arts degree in Communication Studies with a concentration in Organizational Communication and Public Relations.  Currently employed as a Conference Planning Manager with Destination Hotels at Lansdowne Resort in Leesburg, Virginia.

Driven professional with 5+ years event planning and hospitality experience, with 2+ years in hotels & resorts.

Detail oriented with a wealth of experience including creating banquet event orders and contracts, detailing meetings and events, coordinating with all departments for a successful event, and managing rooming lists and cutoff dates for programs.

Advanced knowledge of Microsoft Office and other Windows-based software programs, Delphi, Visual One, Meeting Matrix, and most social media platforms.

Personal and professional interests include event planning and detailing, social media marketing, public relations, and local industries.

Work History

Work History
Mar 2014 - Present

Conference Planning Manager

Destination Hotels - Lansdowne Resort
Jun 2011 - Mar 2014

Conference Planning Coordinator

Aramark -- The National Conference Center

• Provided administrative support to the Catering Sales and Conference Planning Managers, including planning details, communicating among internal departments and distributing catering and planning materials for upcoming and in house groups
• Managed and planned all in house meetings and events including menus, blocking space, and creating banquet event orders
• Responsible for planning and managing several repeat group meetings and religious retreats.  Used Visual One software to block event space, create rooming lists, and create group resume and function sheets.
• Acted as point of contact during absence of Manager and processed messages and requests in a timely manner
• Processed proposals, contracts, banquet event orders, and definite files for managers
• Fielded and qualified all inquiry phone calls for catering or day meeting business
• Used organizational communication skills to ensure work was completed accurately and in a timely manner

Jan 2011 - May 2011

Marketing Intern

Management Services Corporation -- SunChase at Longwood Apartments
  • Assisted Marketing Manager in planning events for apartment community and coordinating move-ins for all new residents
  • Worked closely with Marketing Associates to complete daily routines, including resident paperwork, lease signings, and other office related tasks
  • Attended several marketing events and distributed marketing materials and information to prospective residents
  • Used excellent interpersonal communication skills and persuasive techniques to encourage prospective residents to tour the community and sign a lease
May 2010 - Aug 2010

Intern

The Grande Affair Premier Event Planning
  • Supported chief planner with various tasks, including making appointments for clients, contacting vendors, and conducting Internet searches for wedding venues, rehearsal dinner sites, and hotel accommodations.
  • Assisted with the overall organization, set up, and break down of events
  • Ensured client satisfaction was met and withheld during events
  • Used excellent time management skills in a high stress environment to ensure all duties were completed before event start
    Jun 2005 - Aug 2010

    Summer Recreation Aide

    Loudoun County Parks and Recreation -- Lovettsville Pool
    • Implemented communication skills to ensure patron satisfaction
    • Worked closely with the public and assisted patrons with questions and concerns about facility
    • Handled all monetary transactions while operating admissions and concessions counters simultaneously and keeping track of all product inventory

    Education

    Education
    Aug 2007 - May 2011

    Bachelor of Arts

    Longwood University

    Completed several group and individual projects exercising the skills developed in class.  These projects include, but are not limited to, planning and executing a fundraising event, conducting an internal communication audit for a campus organization, creating a persuasive campaign, and developing a mock crisis communication plan for a Fortune 500 corporation.

    Conducted a year-long quantitative research study culminating in a 30+ page thesis report.

    Honors & Activities

    Presidents List (4.0 semester GPA) - Spring 2010

    Deans List (3.5 semester GPA) - Spring 2011

    The Rotunda student newspaper (blog) - 2010-2011

    Lambda Pi Eta: The National Communication Studies Honors Society -- Spring 2011

    Classwork Experience

    During my college career I completed many different class projects that have increased my knowledge and skill levels in public relations, event planning, persuasion, and organizational communication.  Descriptions of these projects and my role within them are detailed below.

    Organizational Communication Simulation Project

    COMM 362: Organizational Communication -- Spring 2009

    • Exercised strong interpersonal communication skills while working closely in a group to help plan and execute a fundraising event for FACES, a local food bank
    • Responsible for the designing and distribution of advertising resources, including fliers, posters, and press materials
    • Assisted in the writing and editing of press materials, including pre and post event press releases
    • Hosted a successful fundraiser and raised over $200 in addition to collecting several non-perishable food items

    Applied Organizational Communication Audit

    COMM 364: Applied Organizational Communication -- Fall 2009

    • Worked within a group to conduct an internal communication audit for Lancer Productions as a class project
    • Gathered data through team member interviews and survey research
    • Audit report covered issues such as team member engagement, satisfaction with formal and informal channels of communication, satisfaction with leadership and team member commitment
    • Prepared formal written report and presentation for client which identified communication strengths, areas of concern and recommendations for improvement

    Crisis Communication

    COMM 481: Crisis Communication -- Spring 2010

    • Developed a 22 page crisis communication plan for Bed Bath & Beyond as part of Crisis Communication class
    • Created and delivered crisis press briefing; which included fielding questions from reporters.
    • Completed semester-long media scanning assignment in preparation for final projects, including researching corporate websites, utilizing Google alerts for media and blog hits for my organization, as well as researching competitors and the overall industry.
    • Enhanced knowledge of image repair strategies employed by organizations, when to use them, and which strategies work best with particular constituencies.
    • Completed multiple risk/threat assessment exercises.

    Persuasive Campaign

    COMM 350: Persuasion Theory -- Spring 2010

    • Created a campaign to raise awareness of sexually explicit text messaging (sexting) and persuade teenagers and young adults to practice safe text messaging
    • Researched the dynamics of a target audience and implemented appropriate persuasive techniques
    • Designed an advertisement, public service announcement, and communication samples for publicity
    • Implemented a plan to assess awareness

    Page & Digital Design

    COMM 295: Principles of Page and Digital Design -- Spring 2011

    • Created 2 front page designs from provided material using InDesign
    • Created 1 four page re-design using InDesign and Adobe Photoshop
    • Created 1 curator site and 1 personal website using Adobe Photoshop and Dreamweaver

    Senior Thesis

    COMM 460: Research Methods -- Fall 2010 & COMM 461: Senior Seminar -- Spring 2011

    "If We Were A Movie...": How the Portrayal of Romance in the Media Affects Audience Perception

    • Conducted a year long research project culminating in a 32 page thesis report
    • Researched how the portrayal of romance in scenes from popular romantic films (How to Lose a Guy in 10 Days, The Notebook, and A Walk To Remember) affected how the audience felt about romance and their own romantic relationships
    • Hosted 3 focus groups consisting of 14 total participants (men and women between the ages of 18 and 25)
    • Used communication theory to support hypothesis and tie into research

    Resume

    Persuasion Campaign

    Communication Audit

    Samples of Page & Digital Design

    Crisis Communication Plan

    Event Planning Experience