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Work experience


Group Fitness Instructor

Pyramids Wellness Centers
  • Teaches Les Mills programs:  BodyAttack, BodyPump, BodyStep, and RPM at Greensboro's upscale fitness club.
  • Assists in marketing and promotion of quarterly program launches to motivate and inspire participants.
Jun 1995Aug 2009

National Marketing Director, Science

CORD Communications

Textbook Sales/Other Sales

  • Directly responsible for the sales and marketing of entire high school textbook line in order to meet total company fiscal year sales goals in excess of $1.3 million dollars.
  • Develop sales goals and incentives for independent sales force.
  • Train independent sales representatives on science product lines and provide sales and customer support.
  • Develop and deliver product presentations at high schools, conferences and other sales meetings.

Product Management & Development

  • Manage, create, and implement all marketing efforts for up to five high school & postsecondary textbook product lines including direct mail, advertising, telemarketing, e-marketing, and trade shows.
  • Facilitate market research projects for the development of new textbooks and textbook revisions, to include focus groups, online surveys, and industry scans and oversee these projects from design to inventory.
  • Organize logistics for all state textbook adoptions including textbook sampling, bid preparation, and attend and present at state adoption hearings.

Graphic Design/Advertising

  • Develop (includes copy, design, and layout) and/or manage print production of corporate identity, promotional brochures, advertisements/graphics, catalogs, and direct mail.
  • Manage advertising placement and maintain schedules of deadlines for publications.
  • Manage production of all marketing communications projects.

Trade Show Management

  • Supervise marketing assistant in the execution of a national trade show program­-up to 30 shows/yr.
  • Plan pre-show activities such as direct-mail and promotions or special events.
  • Conduct post-show evaluations and prepare quarterly reports including a budget analysis and ROI.
Dec 1994May 1995

Sales Support Specialist

Trans Union Corporation
  • Supported field sales representatives for a large credit bureau by providing customer support to national accounts, making sales presentations, and installing network computer systems.
Jun 1994Nov 1994

Sales Representative

General Parcel Service
  • Generated new business-to-business accounts for a regional package delivery company.


Computer Skills

Proficient in:

Adobe Photoshop, Adobe Pagemaker,Adobe Acrobat, PowerPoint, Windows Movie Maker, Microsoft Office (Word, Excel, Access, Publisher), CorelDraw, ACT

Educational Software:Blackboard, ExamView, Classroom Performance System (CPS)

Familiar with:

Adobe Illustrator, Macromedia Flash, HTML, Closerware


I am a Marketing Management professional with fifteen years of progressive responsibilities and accomplishments with a leading educational research and development textbook publishing corporation.A “go-getter” with an entrepreneurial spirit, I have excellent communication and planning skills with a demonstrated ability to creatively develop, market, sell, and manage products used in the high school and postsecondary educational markets.Ambitious, yet synergistic, I am looking for a position to cheer with a new team!


Presidential Award for Service:Junior League of Greensboro; 2009

Board Member, Bargain Box of Greensboro:Junior League of Greensboro; present

Active Member, PTA:Brooks Global Studies; 2005-present

Licensed Real Estate Broker, NC:2006-present

Board Member, Fund Development:Junior League of Greensboro; 2008-2009

Chair, International Festival:Brooks Global Studies Elementary School; 2008

Chair, HUGS:Junior League of Greensboro; 2007-2008

Asst. Chair, Communications:Junior League of Greensboro; 2006-2007

Editor, Designer Showhouse Program:Junior League of Greensboro; 2005-2006

Asst. Chair/Writer, Communications:Junior League of Greensboro; 2003-2004

Board Member:EEA-SHIP (Educational Exhibitors Assoc.); 1999-2001

Graduate:Waco Citizens Police Academy; 1998

Committee Member/Volunteer: Waco 150th Birthday Party Celebration; 1998

Committee Member/Volunteer:United Way Kick-Off Campaign; 1996-1998

CFQ Award for Customer Service: Trans Union Corporation; 1995

Asst. Chair:National Credit Education Week; 1995

On the Web

Educational Conference Presentations

The Case of the Kidnapped Tamarin Monkey, 2009

High Schools That Work; National Science Teachers Association; National Career Pathways Network

Physics the Way Students Learn Best…in Context!, 2007-2009

National Science Teachers Association; Conference for the Advancement of Science Teachers; STEM Professional Development Conference

Physics is for Everyone, 2006-2008

National Tech Prep Network; Association for Career and Technical Education

Motivating Lab Activities that Bring Real-World Problem Solving

Into Your Applied Biology/Chemistry Classroom, 2007

High Schools That Work; National Career Pathways Network; South Carolina Science Council; Conference for the Advancement of Science Teachers

CD-ROM Simulations for Science, 2006

High Schools That Work

Adventures in Contextual Lesson Design, 2002

High Schools That Work

A Middle School Math Solution, 2002

High Schools That Work

Integrate Applied Activities into your Science Courses, 2002

National Tech Prep Network

Activities that Integrate Mathematics with Carpentry, Auto Mechanics, and Quality Control, 2001

Association for Career and Technical Education

Applied Academics Works!, 2001

National Tech Prep Network

Sample Portfolio





Greg and his wife, Carolyn were the authors of a series of high school science books, ABC TECHNOLOGIES. 

I was the Marketing Director and Product Manager for this series. 

I also presented with the Ulmer's on their material. 


John was previously the V.P. of Marketing for CORD Communications.