Work History

Work History
2012 - Present

Marketing Director

GLOBAL TOURISM ECONOMY FORUM
MARKETING DIRECTOR (Concurrent role) The Global Tourism Economy Forum is a high-level tourism platform with the aim of driving genuine partnerships in tourism and its sustainable growth on a global scale. It is hosted by the Macau SAR Government, and has attracted more than 3, 000 delegates from 45 countries, as well as 49 provincial and municipal delegations from China in the past three years. Countries that have previously promoted through GTEF include Portugal, Spain, Kazakhstan, Peru, Mexico, Chile and Colombia. China provinces partners include Gansu, Guizhou, Guangxi Xinjiang, Hainan, Jiangxi, Shandong and Fujian. ü Founded long term strategic agreement with host city government establishing terms of collaboration such as sponsorship and KPI metrics. ü Orchestrated sustainable partnerships with leading tourism authorities and trade organizations including United Nations, China National Tourism Administration and All-China Federation of Industries and Commerce. ü Profound experience in coordinating with Chinese provincial governments in devising exhibitions and cultural programs. ü Organized multiple trade missions to partner countries for exploring investment opportunities including Portugal, Spain and Kazakhstan. ü Formulated B2B and B2C road shows in Asia Pacific and China in promotion of event. ü
2011 - Present

Associate Director, Corporate Communications

SHUN TAK HOLDINGS LIMITED
ASSOCIATE DIRECTOR, CORPORATE COMMUNICATIONS Heading an expanded team of nine, the current role entails overseeing communications of airline, ferry, 6 hotel brands and a diversified portfolio of properties. The role is heavily involved with governmental liaison and advocacy works for the advancement of strategic development objectives. Strong focus is placed upon elevating the group's profile in the PRC and international scenes, paving strength for the next phase of business expansion beyond Macau and Hong Kong. ü Led a series of advocacy initiatives relating to new business realms to different audiences, e.g. the promotion of urgency in expanding low-cost carrier market for Hong Kong, investment opportunities in Hengqin new economic zone and new opportunities after the completion of HK-Zhuhai-Macau bridge etc. ü Participated as part of the core due diligence team in various project and business acquisitions in Beijing, Shanghai and Hong Kong ü Devised brand positioning of the Group's first series of self-managed luxury hotels with a uniquely oriental DNA and service offerings under the label of Artyzen Hospitality Group. ü Collaborated with Investor Relations to launch a large scale corporate roadshow in multiple cities within Asia Pacific complemented by media conferences and interviews
2007 - Present

HK LIMITED

HK LIMITED
Reporting to the President, the role involves brand management, advertising, controlling internal and external communications, deriving PR opportunities, sponsorships and customer services. The role also involves close working relationship with the Hong Kong Tourism Board, MNC partners and the travel trade. ü Launching the company's first Hong Kong based cruiseliner in the market-SuperStar Aquarius ü Kai Tak Cruise Terminal Project and Tender Evaluation
2007 - Present

SENIOR PR & COMMUNICATIONS MANAGER

SENIOR PR & COMMUNICATIONS MANAGER
2011 - Present

Associate Director

Shun tak holdings limited

Heading an team of nine members, the current role entails overseeing communications of airline, ferry, 6 hotel brands and a diversified portfolio of properties. The role is heavily involved with governmental liaison and advocacy works for the advancement of strategic development objectives. Strong focus is placed upon elevating the group’s profile in the PRC and international scenes, paving strength for the next phase of business expansion beyond Macau and Hong Kong.

2007 - 2011

Senior Manager, Corporate Communications

SHUN TAK HOLDINGS LIMITED
SENIOR MANAGER, CORPORATE COMMUNICATIONS Directly commissioned by the Managing Director to conceive a new division in driving corporate-wide communication initiatives: externally to align public's perception of the corporate brand and strengthen support in light of the evolving operation environment, and internally, to enhance corporate integrity and promote vertical exchanges. ü
2006 - 2007

Marketing Representative

SHUN TAK HOLDINGS LIMITED-Group Marketing Department
Comprehensively oversee key projects within the Group's portfolio including campaigns of both corporate and promotional in nature. Formulate and define strategic approach with top management; independently execute and manage integrated marketing plans involving multi-facet marketing initiatives. Particularly adept at the creation and execution of PR campaigns with regional reach. Communicate with management, internal departments, agencies, partners and the media to coordinate overall marketing efforts. Lead a team of four in handling all communications requirements from the Group. ü Led marketing efforts in the launching of various large scale developments, including The Belcher's, liberté, Nova City and Radcliffe. ü Led the marketing and PR campaign of 5 new operation launches, including: Warner Brothers Studio Store(Macau), Toys” R” Us(Macau), Tiger Slots, Singing Bean Coffee and ISS(Macau). BRANDS AND PROPERTIES Property Hotel/Destination Retail Consumer Chatham Gate Macau Tower One Central Jetstar HK The Belcher's Canton Tower Shun Tak Centre TurboJET Liberte SkyCity Marriott The Westwood AJ Hackett One Central Macau Mandarin Oriental Liberte Place ToysRus Macau

Education

Education
1994 - 1998

B.A

University of Toronto UofT