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Summary

14 years as a business/talent development leader, 7 years marketing and communications management, & developing out-of-box strategies that gain market share is my competitive advantage. I shed defenses faster because I too as a former SMB manager can relate to roadblocks that inhibit profit. As a result, I gain insight to USP(s) & quantitative/qualitative data needed to create solutions that ROI. A partnership is born, a friendship develops, & a relationship grows with expectations met & profit driven results achieved.

Work experience

2015Present

Director Marketing Communications

Cost-OS

Execute all marketing and communications for North American debut of Cost-OS construction estimating software. Build and manage SEO optimized website, blog, PPC (Google Adwords), social media platforms and additional channels relevant to construction industry audience

>Communicate directly with C-level Executives to understand needs in an enterprise software platform, create priority driven feature list with client in time-boxed phases, and response to RFIs/RFPs
>Lead multiple interactive on-site and online product demonstrations thru each phase with customer, collaborate with IT on adjustments
>Utilize data collected from agile development process to create relevant and engaging content for internal and external marketing communications

20142014

MultiMedia Account Advisor

The Commercial Appeal

Research/identify qualified leads, conduct needs analysis, present client-customized ROI solutions, negotiate package to meet goals, consistent monitor/adjust with analytic resources


> Outstanding lead Conversion of 7 prospects Health/Fitness vertical
> Achieved $48K digital monthly revenue within 3 months DOH
> Launch mobile, SEM, display & social media campaigns, monitor with Google Analytics
> Led Digital Revenue Growth +510% July 2014-Salesforce Influencer- 96% Closed Won

20122014

Senior Brand Manager

The Children's Place

Manage operations of Memphis market, analysis of online+offline data from company loyalty programs, products, and purchase patterns. Pilot goals-based solutions from analytics driven to improve market position.


> Activated digital myPLACE rewards Campaign, 80% penetration, #1 New Credit Acquisition
> Captured 70% Regional Market Response(660) in Cx Online Survey
> Directed 4th Quarter Brand Strategy to drive KPIs with Store Sales Managers in 13 states resulting in +30% email acquisition and +169BP Conversion

20082012

Training Sales Manager

The Children's Place

Recruit, hire, train SSMs. District trainer/IT support of applications such as ICMS & Kronos. Created on-boarding checklist both Mid & Southwest Regions adopted.


> Fueled talent pipeline with 5 external & 6 internal Management leader positions
> Directed all operations of 6 grand openings-1st year sales top 5% in company
> Pioneer 1st Satisfaction Survey from cross-channel KPI's, focus groups, and customer feedback
> Maintained P&L top 10% USA chain, shrink -5.03% within 18 months

20022008

Business Development Manager

The Children's Place

Establish Brand Awareness/ Identity of 2nd Memphis location. Prospect, recruit top talent, establish customer base with promotional efforts targeting “mom” within a 10 mile radius


> Created "Place for Style" Fashion Show with children in target zips as models-increased CLV +3 years
> Leader in district with annual conversion rate 52%
> Invented" Place for Learning" workshops to educate/empower team in product knowledge selling strategies for Top 10 Volume Drivers

Education

20002008

B.A & B.B.A.

University of Memphis

B.A., Communication & Fine Arts

B.B.A., Business Administration

Certifications and Expertise

Google AdWords Premier Certified Partner, Facebook, YouTube, Yahoo BT, Bing, Google Analytics, SQL, Simpli.Fi, Salesforce, Zoho, SiteWrench, WordPress, YMLP, AdobeMarketing Cloud, MatchCraft, Buzzboard, SpyFu, Print & Niche Publication Media