Summary

13 years business leader, 6+ years data analysis/optimization, & known for out-of-box strategies that gain market share is my competitive advantage. I shed defenses with prospects faster because I too as a former SMB leader can relate to roadblocks that inhibit profit potential. As a result, I gain insight to USP(s) & quantitative/qualitative data needed to generate ROI solutions. A partnership is born, a friendship is developed, & a relationship grows with expectations met & profit driven results achieved.

Work History

Work History
Apr 2015 - Present

Digital Marketing Consultant

SmartReach Digital
  • Consult businesses, understand goals, create digital package driven to capture consumers at all buying cycle levels
  • Provide feedback to internal Digital Agency on opportunities to improve the offer/position of the SRD product suite
  • On-going partnership with clients to monitor, support, and optimize campaign to meet ROI objectives
Apr 2014 - Sep 2014

MultiMedia Account Advisor

Scripps Media Company, The Commercial Appeal

Research/identify qualified leads, conduct needs analysis, present client- customized ROI solutions, negotiate package, consistent monitor/adjust with CRM & analytic resources

  • Outstanding Conversion of 7 prospects Health/Fitness Vertical
  • Achieved $48K Digital monthly revenue within 3 months DOH
  • Advise, Adjust & Measure content/creative strategies for CRO
  • Launch Mobile, SEM, Display & Social Media (Facebook), monitor with Google Analytics supporting Tactical Decisions
  • Led Digital Revenue Growth +510% July 2014-Salesforce Influencer- 96% Closed Won Digital
Jul 2012 - Mar 2014

Senior Brand Manager

The Children's Place

Manage talent & fiscal operations, analyze online+offline data from loyalty programs, pilot goals-based solutions driven to improve market position

  • Directed 4Q Brand Strategy to drive KPIs with SSMs in Midwest resulting in +30% email, +6% New Credit, & +169BP Conversion
  • Captured 70% Regional Market Response(660) in Cx Online Survey
  • Activated digital myPLACE Rewards, 80% penetration vs. HQ 12% 
  • Maximized 48% to 60% GPM, P&L top 10% without payroll sacrifice
  • Propelled 3 under-performing stores to #1, traffic +3% in 9 months
Sep 2008 - Jun 2012

Training Sales Manager

The Children's Place

Recruit, hire, train SSMs.  Trainer in applications such as ICMS & Kronos. Created on-boarding checklist both Mid & Southwest Regions adopted.

  • Fueled talent pipeline with 5 external & 6 internal Managers
  • Pioneer 1st Customer Satisfaction Survey from cross-channel KPI analysis, internal talent focus groups, and customer feedback
  • Directed all operations of 6 grand openings-1st year sales top 5% 
Oct 2002 - Sep 2008

Business Development Manager

The Children's Place

Establish Brand Awareness, network & recruit talent, establish customer base & promotional efforts targeting “mom” within 10 mile radius

  • Built community with team+customer collaboration-Angel Tree
  • Produced "Place for Style" Fashion Shows with local children as models (increased CLV +3yrs)
  • Invented" Place for Learning" workshops to educate/empower team in PK/selling strategies for Top 10 Volume Drivers
  • Led district with annual conversion rate +52%

Education

Education
Jan 2008

B.A & B.B.A.

University of Memphis

B.A., Communication & Fine Arts, Advertising/Electronic Media emphasis

B.B.A., Marketing Management/Sales/Business Information Systems emphasis

Certifications

Certifications

Google AdWords Premier Partner, Facebook, Yahoo, Bing, YouTube, Simpli.Fi, Centro, WordPress, MatchCraft, Buzzboard, SpyFu

Scripps Media Interactive & SmartReach Digital

USA, DMA, geo-fence, Mobile, Display, RTB, Programmatic, Social Media, RWD, Analytics, SEM, SEO, Activity and/or Audience Based Targeting