Work History

Work History
Apr 2010 - Feb 2014

Digital Business Marketing Manager

Dell Canada Inc.

Managing Enterprise online business for the Small & Medium business segments (business with 1-499 employees). Executing cross line of business campaigns, ensuring seamless offline and online marcom integration and lead key programs to support product launches and other marketing and sales-driven efforts•   Ownership of the daily revenue, units, margin performance, site merchandising, online lead generation, site and store conversion and consideration metrics for Enterprise product lines (servers, storage & networking)•   Managed the successful creation and deployment of digital and print marketing campaigns with strong open and CTO rates at 21% y/y. Initiated the concepts, defined the plan and messaging, submitted the briefs, engaged the deployment team, managed launch and post launch analysis•   Primed cross functional teams & meetings to deliver initiatives & customer experience improvement projects, to help drive revenue and profit growth on Enterprise product lines. Coordinated the launch & testing of key projects such as the Internal Mystery Shopper program, search enhancements & Server Site Customer Survey. Resulted in Enterprise increased revenue by 11% y/y•   Review analytics using Adobe Site Catalyst & Google Analytics to analyze campaign performance or site visits to gain insights for ongoing/future strategies•   Dell Silver Award for launching and optimizing Next Gen and eDell capabilities in Canada. Defined the scope and messaging plan, while implementing SEO & traffic drive strategies to the site. Resulted in consideration increasing by over $250,000 q/q

For future details, see my complete resume.

Feb 2005 - Apr 2010

E-commerce Site Merchandising Manager

Dell Canada Inc.

Drove online merchandising & Canadian initiatives on Dell.ca (Marketing campaigns, redesign & personalization, improved pathing & merchandising, product & project launches, & SEO optimization) •   Driving online growth & delivering or exceeding quarterly traffic, sales and efficiency targets (conversion, leakage & e-pen rates)•   Managed various 360 Dell.ca campaigns such as Black Friday, Days of Deals and Signature event campaigns. Generated over $10 million in revenue for campaigns quarterly •   Led in the implementation of Assisted navigation menu bar; Increased click through rates on pages from 2.1% to 2.7% •   Partnered with demand generation team to develop various acquisition programs to expand Dell.ca on partner sites such as Tsn.ca, Msn.ca & TheWeatherNetwork.com•   Executed of e-marketing initiatives including agency briefs, media & creative production; working with media and design agencies in the development of breakthrough online & offline creative •   Recipient of Marketing Innovation award for Product RED campaign on Dell.ca. Marketed & advertised systems & accessories products with Product RED logo to raise awareness & funds to help eliminate HIV/AIDS in Africa. Generated over $1 million in revenue in FY’08

For future details, see my complete resume.

May 2003 - Jan 2005

E-commerce Producer

Dell Canada Inc.

Responsible for implementing promotions, products, pricing and informational content on Dell Canada website for consumer and small & medium business (1-499 employees) segments. Product marketing expert for desktop & laptop systems.•   Managed over 200 successful product launches•   Developed proposal and performed case analysis for chat integration on Dell.ca- used to drive additional sales, improve conversion and act as additional customer touch point•   Maintained quarterly consumer insights/trends reports•   Recipient of Dell Gold & Silver Awards for top performance in Marketing division

For future details, see my complete resume. 

Feb 2003 - May 2003

E-commerce Account Manager

Dell Canada Inc.

Responsible for providing technical, administrative information & price quotes to individuals & businesses with 1-499 employees. Provided weekly reports regarding market conditions & competitors’ products & pricing. •   Hit overall attainment of 105% of overall sales targets for Q1, 2003•   Customer Care Focus Award for going above & beyond customer needs•   Sales Team Leader for customer escalations

For future details, see my complete resume.

Oct 2002 - Jan 2003

Dell Direct Store Sales Representative & Team Leader

Dell Canada Inc.

Responsible for selling Dell products & services through direct customer interaction. •   Hit overall attainment of 100% in 3 consecutive months•   Established the first successful Dell Direct store in Canada•   Employee of the month in October, 2002 for work dedication & efforts

For future details, see my completeresume.

Interest

  • People development/coaching:Can Fit Pro Fitness Instructor and boxing coach
  • Health and fitness:CrossFit, boxing, Muay Thai, weight training, yoga.
  • Social media:Avid user/fan of Facebook, Twitter and Linkedin.
  • Public Speaking & Presentation:Love speaking at meetings, events and seminars.
  • Reading:Steve Jobs biography, Way of the Peaceful Warrior, 48 Laws of Power.

Other Experience

VOLO Watches Inc.  Social Media Marketing Specialist 

Managing social media platforms and executes plans to create a following for Volowatch.com; Volo’s online communities, products and services. •   Created, managed and developed advertising accounts using social media platforms including: Instagram, Twitter, Facebook, and Pinterest•   Working cross-functionally with owner, sales director and vendors to develop and implement content to align with social media objectives such as increasing engagement and community effectiveness•   Developing content for monthly social media calendars for Volowatch.com across different social channels, and coordinates approvals Legal and Brand teams•   Following the latest social marketing developments, monitoring competitive landscape and consumer behaviors in order to understand current and future trends

Skills

Skills

Leadership and Motivational Skills

1.  Great ability to inspire and motivate staff to do their best.   2.  Interact well with others and know how to confidently and effectively convey messages to others.   3.  I am very positive.  I don't focus on the the negative, and inspire others by letting them see how important their contributions are.  

Public Speaking and Presentation Skills

1.  Excellent ability to effectively communicate business objectives and results to business and industry leaders. 2.  Very skilled in the use of boice, gesture and body language.  3.  Efficient at using Powerpoint for presentations.  

Product marketing specialist

1.  Able to develop pricing strategies, balance firm objectives and customer satisfaction. 2.  Good ability to identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. 3.  Experience formulating, directing and coordinating marketing activities and policies to promote products and services, working with advertising and promotion managers.    

Search engine optimization

1.  SEO regional leader for Dell Canada. 2.  Able to identify the most profitable and least profitable keywords on websites.   3.  Experience liaising with paid and organic search teams to  strategize ways to improve and track site performance.  

Social media expert

1.  Heavy user of social media applications and tools that includes Facebook, Twitter and PinInterest. 2.  Very strategic and able to portray benefits related to an organization's products and services.   3.  Good knowledge of being able to align social media promotional efforts with organization's marketing activities.  I was able to run a social media campaign on the launch of 12th Generation servers for Dell Canada in 2012.  

Digital marketing

1.  Strong abilities to monitor digital development including site changes, project coordination,  and vehicle changes. 2.  Ability to provide clear direction and lead multiple agencies and partners. 3.  Ability to handle multiple projects and maintain tight deadlines under pressure.  4.  Advanced understanding of digital platforms and media, including search and social media.  

Education

Education