Digital Business Marketing Manager
Dell Canada Inc.
Managing Enterprise online business for the Small & Medium business segments (business with 1-499 employees). Executing cross line of business campaigns, ensuring seamless offline and online marcom integration and lead key programs to support product launches and other marketing and sales-driven efforts• Ownership of the daily revenue, units, margin performance, site merchandising, online lead generation, site and store conversion and consideration metrics for Enterprise product lines (servers, storage & networking)• Managed the successful creation and deployment of digital and print marketing campaigns with strong open and CTO rates at 21% y/y. Initiated the concepts, defined the plan and messaging, submitted the briefs, engaged the deployment team, managed launch and post launch analysis• Primed cross functional teams & meetings to deliver initiatives & customer experience improvement projects, to help drive revenue and profit growth on Enterprise product lines. Coordinated the launch & testing of key projects such as the Internal Mystery Shopper program, search enhancements & Server Site Customer Survey. Resulted in Enterprise increased revenue by 11% y/y• Review analytics using Adobe Site Catalyst & Google Analytics to analyze campaign performance or site visits to gain insights for ongoing/future strategies• Dell Silver Award for launching and optimizing Next Gen and eDell capabilities in Canada. Defined the scope and messaging plan, while implementing SEO & traffic drive strategies to the site. Resulted in consideration increasing by over $250,000 q/q