Senior Digital Communications Officer
Provides lead hand guidance to the Communications staff to plan and execute an effective social marketing strategy to support recruiting goals, using tools such as Facebook, Instagram, YouTube, Twitter, blogs, etc., as well as new and emerging technologies.
Leads strategy for digital properties including social media, web and video. Using data and industry knowledge, puts together an overarching strategy to meet department goals for recruitment and conversion.
Provides lead hand guidance to staff and students working in the Communications, Client
Services and Recruitment units to enable them to engage effectively with prospective
students and applicants, counselors and parents via social media. Develops guidelines
and protocols for appropriate and effective use of social media for the unit as a whole and
prepares other training materials as may be needed.
Using digital analytical tracking programs tracks and reports on outcomes of engagement
with prospective students and applicants through social media. Monitors major social
networking sites, cognizant of trends and evolving behaviour patterns, in order to identify
appropriate opportunities to engage prospective students and/or applicants on these sites.
Plans, implements, and reports on outcomes for online advertising employed, including paid
search, banners, etc. Researches and reviews other opportunities for web-based advertising,
and makes recommendations to the Manager, Communications.
Liaises with various on-campus departments and stakeholders as it relates to web strategies
and communications (e.g. University Advancement and Communications, Digital Media
Projects Office, Computing and Communication Services, Media Services, various academic
departments and other units within the Registrar’s Office).
Maintains and oversees business relationships with external vendors to ensure the service
level agreement is being met, troubleshooting issues and reviewing contracts and payment