Kareem Rahaman

  • Toronto, Canada Area, CA
Kareem Rahaman

Marketing and Brand Specialist with a strong focus on Social Media and Strategy

Work History

Work History

Mentor

Ryerson University Tri-Mentoring Program
Mentor at

Co-Founder

Splash Effect
Co-Founder at (2 years 7 months) Built a leading agency for higher education institutions and forward thinking brands across Canada. Major clients include: Ryerson University, Seneca College, University of Toronto, George Brown College, Restaurants Canada and Hootsuite. Leading our cross functional team from an internal and external strategic perspective. Providing our team with more than just a job, we help develop our teams personally and professionally to ensure they' re their best selves at our company and beyond. Handling all finances and human resources including payroll, financial management and hiring. Building a company culture that's sustainable and sought after, we run on a lean model that has proved valuable both financially and professionally. Lead hand at business development and client relations. Our sales process has been refined down to a science that has landed us major clients early on in our company's life.

Apr 2014 - Present

Senior Digital Communications Officer

Ryerson University
Provides lead hand guidance to the Communications staff to plan and execute an effective social marketing strategy to support recruiting goals, using tools such as Facebook, Instagram, YouTube, Twitter, blogs, etc., as well as new and emerging technologies. Leads strategy for digital properties including social media, web and video. Using data and industry knowledge, puts together an overarching strategy to meet department goals for recruitment and conversion. Provides lead hand guidance to staff and students working in the Communications, Client Services and Recruitment units to enable them to engage effectively with prospective students and applicants, counselors and parents via social media. Develops guidelines and protocols for appropriate and effective use of social media for the unit as a whole and prepares other training materials as may be needed. Using digital analytical tracking programs tracks and reports on outcomes of engagement with prospective students and applicants through social media. Monitors major social networking sites, cognizant of trends and evolving behaviour patterns, in order to identify appropriate opportunities to engage prospective students and/or applicants on these sites. Plans, implements, and reports on outcomes for online advertising employed, including paid search, banners, etc. Researches and reviews other opportunities for web-based advertising, and makes recommendations to the Manager, Communications. Liaises with various on-campus departments and stakeholders as it relates to web strategies and communications (e.g. University Advancement and Communications, Digital Media Projects Office, Computing and Communication Services, Media Services, various academic departments and other units within the Registrar’s Office). Maintains and oversees business relationships with external vendors to ensure the service level agreement is being met, troubleshooting issues and reviewing contracts and payment schedules.
Aug 2013 - Present

Co-Founder

Splash Effect
Built a leading agency for higher education institutions and forward thinking brands across Canada. Major clients include: Ryerson University, Seneca College, University of Toronto, George Brown College, Restaurants Canada and Hootsuite. Leading our cross functional team from an internal and external strategic perspective. Providing our team with more than just a job, we help develop our teams personally and professionally to ensure they're their best selves at our company and beyond. Handling all finances and human resources including payroll, financial management and hiring. Building a company culture that's sustainable and sought after, we run on a lean model that has proved valuable both financially and professionally. Lead hand at business development and client relations. Our sales process has been refined down to a science that has landed us major clients early on in our company's life.
Apr 2014 - Present

Senior Digital Communications Officer

Ryerson University
Senior Digital Communications Officer at (1 year 11 months) Provides lead hand guidance to the Communications staff to plan and execute an effective social marketingstrategy to support recruiting goals, using tools such as Facebook, Instagram, YouTube, Twitter, blogs, etc., as well as new and emerging technologies. Leads strategy for digital properties including social media, web and video. Using data and industry knowledge, puts togetheranoverarching strategy to meet department goals for recruitment and conversion. Provides lead hand guidance to staff and students working in the Communications, Client Services and Recruitment units to enable them to engage effectively with prospective students and applicants, counselors and parents via social media. Develops guidelines and protocols for appropriate and effective use of social media for the unit as a whole and prepares other training materials as may be needed. Using digital analytical tracking programs tracks and reports on outcomes of engagement with prospective students and applicants through social media. Monitors major social networking sites, cognizant of trends and evolving behaviour patterns, in order to identify appropriate opportunities to engage prospective students and/or applicants on these sites. Plans, implements, and reports on outcomes for online advertising employed, including paid search, banners, etc. Researches and reviews other opportunities for web-based advertising, and makes recommendations to the Manager, Communications. Liaises with various on-campus departments and stakeholders as it relates to web strategies and communications(e.g. University Advancement and Communications, Digital Media Projects Office, Computing and Communication Services, Media Services, various academic departments and other units within the Registrar's Office). Maintains and oversees business relationships with external vendors to ensure the service level agreement is being met, troubleshooting issues and reviewing contracts and payment schedules. Page1
Dec 2014 - Present

99U Local Toronto

99U Local Toronto
Members:, Hamza Khan, Janakan Srimurugan The creative world wants and needs real-world lessons and support for their careers. 99U Local was created to help foster creative growth in communities around the world, so that the 99U community could meet and connect online and in-person.
Jan 2010 - Present

Public Speaker

Education Summit Ryerson Masters of Digital Media Launch
Public Speaking Members: I regularly speak at conferences and workshops on the topics of social media, higher education, productivity, entrepreneurship and branding. Conferences I've presented at: PSEWeb HigherEdWEB Salesforce Higher TDSB Guidance Counsellor Day Social Media Week Toronto Strategic Enrolment Management and Marketing Forum Organizations PSEWEB Board Member
Jan 2013 - Present

Ryerson University Social Media Steering Committee

Ryerson University Social Media Steering Committee
Chair Created and now leads the steering committee for social media on campus. Page5
Nov 2011 - Apr 2014

Web Marketing Specialist

Web Marketing Specialist-Undergraduate Admissions and Recruitment
at (2 years 6 months) Under general direction from the Assistant Registrar, Communications and Recruitment, plans and executes an effective social marketing strategy to support UARs recruiting goals, using tools such as Facebook, Flickr, YouTube, Twitter, Blogs etc-Tracks and reports on outcomes of engagement with prospective students and applicants throughsocialmedia. Provides training to staff in Client Services and Recruitment to enable them to engage effectively with prospective students and applicants, counselors and parents via social media.- Coordinates other web communications projects, as assigned, including developing the budget, schedule and means to manage workflow and measure outcomes.-Serves as the primary webmaster for UAR website on www.ryerson.ca and the Nursing Collaborative website(www.nursingdegree.ca) including site maintenance and testing, content updates, new content creation, design changes and enhancements, posting new videos and photos.-Coordinates other web communications projects, as assigned, including developing the budget, schedule and means to manage workflow and measure outcomes
May 2002 - Feb 2013

Founder and CEO

Dynamyk Marketing
Founder and CEO at (10 years 10 months) Toronto's Digital Architects. Created digital content and campaigns to help businesses stay ahead of the curve. Specialized in gearing content and campaigns towards the Gen-Y demographic. Started utilizing social campaigns well before it became a mainstay in the marketing industry. Clients:-Apple Canada Inc. Ryerson University-T20 Cricket All Star Game at the Rogers Centre-SHIFT Program-Upper Echelon Events-Team1Hundred-Toronto Community Housing-Big Business Apparel-Woodgreen Community Services
Jul 2010 - Nov 2011

Facilitator

Ryerson University Dynamyk Marketing
Digital Community Facilitator at (1 year 5 months) Createdthe RU Student Life brand, an award winning example of a student digital community. Used partnerships across both the university and corporate world to build a brand that met student needs and interests. Grew digital community followers, friends and subscribers within current digital networks related Page2 to Ryerson and by identifying emerging digital networks and platforms. Launched and managde digital communities, including applications, for networks such as YouTube, Twitter and Facebook, and provide support, encouragement & advice to students and colleagues who wish to leverage these tools to enhance community development by(a) Creating frameworks for determining when new communities should be launched and supported and(b) Making recommendations on timing, roll-out and objectives of new communities Kept up to date with the general digital media landscape and act as a digital media evangelist in the Ryerson community for digital media and the digital media communities Presentations: Community Building in a Digital World-CACUSS 2011 w/Glen Weppler Social Media in Higher Education-TDSB PD Day 2011
Feb 2008 - Jan 2011

Strategic Campus Representative

Apple Dynamyk Marketing
Strategic Campus Representative at (3 years) Worked to spread the Apple brand on Ryerson's Campus.-Initiated sale to Ryerson Library that led to Apple Laptop Loan Program.-Delivered on monthly quotas to Apple Executives-Drove impressive sales to an online store while competing with the largest Apple Retail store in Canada.
Aug 2009 - Jul 2010

Mentoring Officer

Apple Dynamyk Marketing
Mentoring Officer at Ryerson University (1 year) Responsible for initiating and developing partnerships with on campus student organizations to give members of our diverse program representation in our events.-Developing web 2.0 frameworkstoreach our audience in new and innovative ways-Creating an ongoing newsletter highlighting many of our students stories and successes.
Jun 2006 - Aug 2009

Marketing

Apple Dynamyk Marketing
Marketing Liason-Tri-Mentoring Program at Ryerson University (3 years 3 months) Designed and maintained the program website. Assisted in the creation and development of the promotionalmaterial used to recruit members to the program. Researched and integrated web 2.0 tools into marketing initiatives to reach our demographic more efficiently. Languages English (Native or bilingual proficiency)

Education

Education