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Kanika Kaushik

Content Marketer/Writer/Editor


A result driven, self-motivated and resourceful professional with  6.6 years of experience in the field of content writing, editing and digital marketing. Specialize in producing unique content regularly that helps companies and its clients expand their digital footprint, awareness, subscribers, and leads.

Possess ability to keep up with the trends and create concepts, ideas and content that pertains to the best interests of both company and audience. Experience of working in and contributing to a creative environment alongside designers, copywriters, content strategists, user experience specialists and interactive developers.

Presently looking to work with an organization that helps me utilize my skills, knowledge and ability in the most optimum manner and continuously provide opportunities for intake of new knowledge to facilitate personal and professional growth.


Jun 2013Jun 2016

Degree Course in MA (English)

Indira Gandhi National Open University


Mar 2015Nov 2015

Google Certification in Digital Marketing

Delhi School Of Internet Marketing

Weekend Batch

Jul 2008Oct 2012

Graduation in

Delhi University


Mar 2006Mar 2007

Intermediate (Commerce Stream)

Uttam School For Girls, Ghaziabad

CBSE Board

Mar 2004Mar 2005


Uttam School For Girls, Ghaziabad

CBSE Board


Oct 2016August 2017

Content Manager



  • Conceptualizing and execution of everyday social media posts on platforms like Instagram, Facebook & Twitter; keeping the page interesting and trendy whilst pushing our best of offers.
  • Providing content and keeping a check on standard of creatives for Mailers, Banners, Google Ads, Facebook Ads & Posts.
  • Creating content to educate the audience about better fits, styles and choice of lingerie as per their body type. 
  • Creating regular SEO content for on-page and off-page optimization.
  • Creating marketing copy for banners, suggesting design for them, uploading  them on website and keeping a quality check on PDs and product images. 
  • Instructional designing and content creation of lingerie training manual  and season catalog.
  • Web page designing and content creation for Clovia Partnership Program including creating pitch and editing of instructional video for Clovia partners.
  • Took care of content editing and quality check of junior content writer as well as freelancers. 
  • Created Facebook group to facilitate direct Q & A with women having queries about lingerie.
May 2015Sept 2016

Content Head



  • Building content service offering from the ground up for Internet start-up, including formulating strategy, writing/editing processes and deliverables
  • Assisting creative project team in the ideation, design, development, execution and assessment of social media campaigns
  • Creating web content strategies and online marketing copy to educate customers about a brand’s value and essence
  • Developing/editing/proofreading strategic, user-friendly and persuasive web content directed to target audience, potential leads and subscribers
  • Assisting the business development team with social media marketing proposals in terms of fresh ideas, content and growth strategy
  • Marketing content through SEO blogging, social media distribution and keyword implementation for clients in fields of car security, air purifiers, education, etc.
  • Monitoring, tracking and benchmarking social media communications using familiar tools, dashboards and metrics
  • Leading content team and trainees for preparing and implementing new content strategies
  • Managing blog submission and website content management activities on CMS platforms like Joomla and Wordpress
Mar 2014April 2015

Content Marketing Head

GreenHonchos Pvt. Ltd.


  • Content Writing/Marketing for B2B/B2C/SEO Blogs/Articles
  • Updating and managing website content, blogs & design through WordPress & other CMS platforms
  • Involved in design implementation and conceptualization of banners, ad templates and ad creatives of various clients for different campaigns
  • Keeping track of latest eCommerce and marketing updates and creating engaging and relevant content on their basis
  • Involved in content, concept and design inputs for B2B & B2C newsletters on regular basis
  • Creating proposals for prospective social media marketing clients including design, concepts and planning inputs for daily page management
  • Creating content copies for marketing on discount coupon sites, YouTube, social media platforms, etc.
  • Coordinating with clients regarding requirements, ideas and marketing plans
  • Coordinating with design, tech and digital marketing team for efficient completion of projects
  • Writing/editing/proofreading of SEO and website content
  • On-page optimization (SEO meta tagging)
  • Customer complaints management & communication on social media platforms along with last mile delivery process of various clients
Jan 2012Feb 2014

Content TL/Assistant Merchandiser

Responsibilities as Content TL

  • Writing unique content for products along with providing them creative sub-titles
  • Providing quality check for the content before it goes live
  • Creating content guidelines
  • Conceptualizing and content development for banners and promotions
  • Creating content and layout for style blogs on latest trends

Responsibilities as Assistant Merchandiser

  • Promoting offers through banners, social media, press releases and blogs
  • Getting creative and interactive banners created for promoting products
  • Getting HTML pages created pertaining to upcoming events and promotions
  • Conceptualizing designs and layouts for different creative properties
  • Coming up with new promotional ideas for upcoming events, festivities, etc.
  • Competition tracking and analysis
Oct 2010Jan 2012

Senior Copy Writer/Editor

Brainwork Technologies Pvt. Ltd.


  • Client based content creation for sites pertaining to travel & tourism, health & lifestyle, finance, medicinal guidelines, e-learning as well as forums
  • Creating keyword oriented content for search engine optimization & link building 
  • Managing, tracking and updating web pages content as per the latest trends and practices
  • Writing technical blogs, articles & press releases on the developments and releases happening in web versions, software, Google algorithms, etc.
  • Maintaining quality check for all the live content
  • Content editing/proofreading of submissions by freelancers and subordinates
  • Creating project completion plans and deadlines
  • Training and assessment of trainees and new joinees



Superior leadership, communication and problem solving skills along with ability to work under pressure and meeting deadlines



Blogs & Articles (fashion & trends, food & travel, health & fitness, philosophy, social issues, politics), Educational content (e-learning), Press Releases, Social Media promotions, Ad Copies, Taglines, product descriptions, B2B write-ups, SEO write-ups, Forums

Basic Knowledge

Business proposals, Guides, e-books, e-mailers, Whitepapers, Infographics, Blogs & Articles (finance, medicinal)



MS Excel, MS Office, Power Point, WordPress, Magento, Joomla

Basic Knowledge

Photoshop, Dreamweaver, HTML



Social Media Marketing, Social Media Account Management, Facebook Insights

Basic Knowledge

Google Adwords, Google Analytics, Facebook Ads


Date of Birth                                3rd of July, 1989

Address                                         E-44, College Lane, Railway Flats, 110001

Nationality                                   Indian

Languages                                   English/Hindi


I solemnly declare that the information given above is true to the best of my knowledge.