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Work experience

Dec 2013Present

Assistant Manager- External PR

Ericsson India

In my current role, I am responsible for the following:

  • Help execute the annual Communications calendar for the region comprising of external communication (media) strategies
  • Oversee public relations and communications activities for the company including everything from event planning to traditional media relations
  • Keep the media fraternity updated with news on Ericsson’s activities
  • Cultivate media relationships and develop media evangelists
  • Coordinate with the external agency to carry out day-to-day media activities
  • Responsible for creating and approving all external content, such as reports, newsletters, press releases, etc.
  • Prepare speeches, presentations and other communication material for industry events
  • Leverage Ericsson’s participation in local, regional and global industry events, exhibitions, road shows and conferences
  • Submitting the company’s nominations for various industry Awards
  • International events/ Junkets: Participation in Mobile World Congress in Barcelona, Launch of Ericsson’s Connect to Learn initiative in Bhutan
Dec 2011Dec 2013

Consultant-External Communications

Ericsson India
  • Support execute India PR plan in line with communications roadmap
  • Regular communication with media using various media engagement tools/ channels
  • Continue building and maintain good relationships with Indian media
  • Briefing the spokespeople on ‘Dos’ and ‘DONTs’ before media interviews
  • Coordinate work with other teams within and outside the department to leverage story opportunities for media
  • Leveraging Ericsson’s participation in local, regional and global industry events, exhibitions, road shows and conferences
  • Maintaining and updating database of the target media universe
Mar 2010Dec 2011

Account Executive

20:20 MSL
  • Clientele included Ericsson, AGC Networks, Orange Business Services, Mittal Champions Trust (a project by ArcelorMittal)
  • Gathered and analyzed daily requirements of clients and provided them with strategic inputs for developing communications program
  • Developed effective strategies for clients, targeting the correct media with right messages; developed relations with key media players to ensure quality visibility for clients
  • Organized & handled events in PR for diverse clients including Press conferences, Press briefings, Offsites, Media round tables, Panel discussions, Product launches and visibility during industry events
  • Created all external documents for clients like Press Releases, Byline articles, Profiles, Media Invites, Newsletters
  • Conducted client-based / industry-based research for clients and wrote blogs on behalf of clients
  • Worked on various projects like UID, INDIPEX World Philatelic Exhibition and India Center Foundation media briefing on India-Japan Global Partnership
  • Worked across various events like Aircel ‘Save Our Tiger’ Press Conference, Honeywell Press Conference to sign MoU with Indian Oil, Dell Press Conference to unveil Connected Classroom, Canon new product Launch, Haier Press Conference, etc.
  • Involved in business development pitches like MediaTek, Orange Business Services, AGC Networks, Belkin, Augere, Qualcomm, Logitech
Jun 2008Jul 2008


Artemis Health Institute
  • Organized and facilitated Press interviews
  • Worked on conceptualization & framework of the company’s newsletter ‘Artemis Active Health’


Media Relations
Corporate Communications/ Public Relations
Social media


Jul 2012Jul 2013

Post Graduate Certificate in Business Management

Xavier Institute of Labor Relations (XLRI), Jamshedpur
  • The eclectic mix of modules offered by the program has enabled me to gain knowledge and understanding of the multidisciplinary field of business management.
Jul 2009Feb 2010

Post Graduate Diploma in Public Relations and Corporate Communications

Xavier Institute of Communications, Mumbai
Aug 2006May 2009

Bachelors of Journalism and Mass Communication

Manipal Institute of Communications, Manipal University

As a part of specialization in Public Relations, successfully finished a Project on ‘Stakeholders Perception Audit’ for Manipal University, under the guidance of Dr Neeta Inamdar; faculty-Advertising and PR, and Mr Alex Chandy; PR Officer-Manipal University.