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Around 3 years of experience in content creation, editing and research has given me good all-round writing and creative expertise. Having worked under one of the biggest automobile media house in the country, I understand the importance of deadlines without compromising on quality and what caters to a reader's demands. I have professional experience in drafting content for web, print and radio, materializing creative ideas for print ads and conceptualizing ad campaigns. Collecting stories across the country has helped me develop excellent interpersonal skills, good communication skills, emotional maturity and storytelling.

Work History

Sept 2016Present

Correspondent cum Copy Editor

Girnar Software Pvt. Ltd.

GirnarSoft owns leading automotive portals of India like Zigwheels, CarDekho, Gaadi and BikeDekho.


  • Primary check point for all content going on or behalf of all the aforementioned portals
  • Checking, reviewing and editing news pieces and reviews
  • Compiling and drafting the content for newsletters
  • Covered Shell's concept car preview in India and Ashok Leyland's pathbreaking technology
May 2016Aug 2016

Creative Lead

Zero Gravity Communications, Ahmedabad

Zero Gravity Communications is one of the leading holistic solution providers for brands in Gujarat. 


  • Primary champion for all strategic account (clients) plans
  • Content Strategy and Execution for Zero Gravity and Clients
  • Digital Creative Strategy
  • Campaign Planning
  • Content Review and Writing
April 2016Aug 2016

Content Lead

Jolly Food Fellow

Jolly Food Fellow is a unique platform giving complete Food Tech solution from consumer to vendor supply chain. The startup aims to achieve it in a short time frame with incremental energy.


  • Campaign Creation for different models of platform
  • Complete content strategy
    • For Platform
    • For Application
  • Digital Media Strategy for JFF
  • Overall Brand expansion strategy
  • Analytics platform campaigns
Apr 2015April 2016


Zero Gravity Communications-Ahmedabad

Zero Gravity Communications is one of the leading holistic solution providers for brands in Gujarat. 


  • Creating the content for all communication channels for Sintex while formulating the go-to market strategy for their new product.
  • Revising the communications for MYBYK, India's fastest growing alternative and sustainable transport startup.
  • Defining the brand tone for K P Sanghvi and sons, one of India's largest diamond manufacturers and exporters that reflected across social media, web and offline marketing materials.
  • Drafting marketing scripts that communicate the crux of businesses,  compelling  a call for action for brands like Gainbuzz, Safehur, Jolly Food Fellow and InfoCity .
  • Conceptualizing social media campaigns, outdoor campaigns, application UI & UX, events and communication tones for several leading brands.
Oct 2013Oct 2014

Story Scholar

1947 Partition Archives

The 1947 Partition Archive is a people-powered global non-profit, based out of the University of California at Berkeley, dedicated to documenting, preserving and sharing eye witness accounts from all ethnic, religious and economic communities affected by the Partition of British India.

  • Identifying more than 100 partition survivors for potential interviews across the country.
  • Conducting interviews on behalf of the 1947 Partition Archive
  • Developing a story out of the interviewee’s narrative
  • Documenting and archiving the story for posterity.




Sir Padampat Singhania University, Udaipur
  • Bachelor of Technology | Specialisation: Mechanical Engineering
  • Passed with CGPA of 6.0
  • Chief organiser of the University’s annual techno-management fest for two years
  • One of the four core organizers of TEDxSPSU 2011
  • Creative head, 2012 Annual Techno-Cultural College Fest


Multi Lateral Summer Immersion Experience

University of Nebraska at Omaha
  • Summer Immersion Certificate Program
  • Concentration in global economic, social and cultural practises

High School

Kendriya Vidyalaya, ONGC, Vadodara