Download PDF

Summary

Five years worth of experience in content creation, editing and research has given me strong  all-round writing and creative expertise. Having worked under one of the biggest automotive media houses in the country, I understand the nuances of developing versatile, media-agnostic content while sticking to deadlines without compromising on quality and what caters to a reader's demands.

Work History

Sept 2016Present

Correspondent/ Copy Editor

Girnar Software Pvt. Ltd.

GirnarSoft owns leading automotive portals of India like Zigwheels, CarDekho, Gaadi and BikeDekho.

Achievements:

  • Primary check point for all content going on or behalf of all the aforementioned portals
  • Compiling and drafting the content for newsletters
  • Crafting scripts for videos and advertorials for promoting brands like Hero MotoCorp, Datsun (another one), 3M, Ashok Leyland and others, while leading  the project from end to end
  • Covered major automotive events for ShellAshok Leyland and reviewing two wheelers from brands like TVS and Honda
May 2016Aug 2016

Creative Lead

Zero Gravity Communications, Ahmedabad

Zero Gravity Communications is one of the leading holistic marketing and branding solution providers for brands in Gujarat. 

Achievements:

  • Primary champion for all critical accounts(clients)
  • Content Strategy and Execution for Zero Gravity
  • Developed and led the execution of several digital campaigns and creative strategy for various brands
April 2016Aug 2016

Content Lead

Jolly Food Fellow

Jolly Food Fellow is a food media and discovery platform with a million subscribers on Facebook

Achievements:

  • Conceptualized the strategic roadmap for longterm sustainable growth of the mobile app and website
  • Campaign development for different models of the business including app and website
  • Devised digital Media Strategy for growth in viewership across Facebook, Instagram, Twitter and YouTube
Apr 2015April 2016

Copywriter

Zero Gravity Communications-Ahmedabad

Zero Gravity Communications is one of the leading holistic marketing and branding solution providers for brands in Gujarat. 

Achievements:

  • Crafted content and go-to market strategies for Sintex, MYBYK, K P Sanghvi and Sons, and several others
  • Drafted video scripts for branding campaignof  Gainbuzz, Safehur, Jolly Food Fellow and InfoCity
  • Led social media campaigns, outdoor campaigns, application UI & UX and events for several leading brands
Oct 2013Oct 2014

Story Scholar

The 1947 Partition Archive

The 1947 Partition Archive is a people-powered global non-profit, based out of the University of California at Berkeley, dedicated to documenting, preserving and sharing eye witness accounts from all ethnic, religious and economic communities affected by the Partition of British India.

  • Identifying more than 100 witnesses and recorded their life stories
  • Documented and digitally archived stories for posterity

Education

2013

Bachelor of Technology

Sir Padampat Singhania University, Udaipur
  • Mechanical Engineering with a CGPA of 6.0
  • Chief organiser of the University’s annual tech-management fest for two years
  • One of the four core organizers of TEDxSPSU 2011
  • Creative head of the university's annual cultural college fest

2012

Multi Lateral Summer Immersion Program

University of Nebraska at Omaha
  • Focus on global economic, social and cultural practises
  • Participants included students from Norway, Germany, China and India

References

  1. Alshaar Khan
    Assistant Editor at Man's World, Mumbai
    [email protected] | +91 95455 81499
  2. Bernadette Ganatra
    Senior Creative Consultant at Zero Gravity Communications, Ahmedabad
    [email protected] | +91 99987 16927