Connector, MarTech Enthusiast, Client Intelligence Advocate
Highly effective marketing communications leader experienced with global and start-up brands. Strategically allocates human and material resources to manage projects that expand market share-social awareness and generate triple bottom line outcomes. Currently identifying opportunities to make an impact.
How to Build a Modern Day Marketing Team
In Ex-Soviet Markets, U.S. Brands Took On Role of Capitalist Liberator
Memphis Business Journal Business Expo - 2014
Sales & Marketing Society Speaker Lunch- 2014
Memphis, TN: A business development company specializing in financing the growth of entrepreneurs with AR Financing.
As the first marketing professional to fill the role in 25 years, I developed and nurtured an agile, high performing core marketing department executing over 250 job assignments, project management process improvements, and creative development training. Was instrumental in re-branding process, launched new name/brand, high-level research analysis to forge business into new verticals, brand strategy, messaging, and widely favored internal communications platform.
When given the opportunity to establish internal communications and recruit A-player candidates my team developed both local networking practices, amplified recruiting resources and engaging social media platforms. Enabled high performance by identifying strategies and practices that resulted in a positive, impactful culture. Employees were more loyal to the company and more involved on a personal level.
Told the success stories of our founders and their mission to advance the success of entrepreneurs, as they are the engine behind our economic growth.
Memphis, TN· (formerly in San Francisco, CA)
Owner/Consultant: Consults with business clients providing general marketing support in order to increase brand awareness, enable customer adoption and drive regional revenue growth.
Directed agency operations and account planning at Ozone Advertising. Spearheaded creation of major advertising initiatives, including direct mail promotions and online ad campaigns for 10 clients. Lead 8 RFP presentations, upselling current client & increasing agency billing by 30%.
Supported marketing team for online home enhancement store, OneClickDirect.com with annual strategic plan delivering timely, seasonally-relevant content. Led digital campaigns, SEO support, social media monitoring and competitor/partner site reviews. Increased customer retention 75% by converting one-time buyers, prospects, and newsletter subscribers to consistent repeat customers.
Designed and executed local marketing promotions for 30 H&R Block retail locations. Increased new client visits by 25% in key office location, while helping to retain repeat customers in top 10 targets. Engaged community organizations, schools, non-profits.
San Francisco, CA:· WPP agency that is part of the fourth largest marketing communications network in the world.
Directed advertising and PR campaigns, including online, direct mail, and broadcast/newspaper advertising for agency's largest billing client.
In 6 months, accelerated sales 30% for 10 Shea Homes communities by developing 3 national promotions for Green Certified Homes, marketing collateral, TV, radio and other interactive marketing components.
San Francisco, CA: Led integrated marketing campaigns that included brand development, product packaging, merchandising/POS materials, print/broadcast.
Developed new business by generating 5 new accounts in two years, increasing agency billing in natural products division by 22%, while managing 6-12 accounts. Process included pitching 15 RFPs, leading market analysis, competitive overviews, strategic development, and presentation.
San Francisco, CA: Nutraceutical manufacturer formulates efficacious nutritional solutions for health care providers nationwide.
Supervised national & international sales and marketing. Launched patented specialty ingredients and promoted line extension formula in US. Grew market share 18% by implementing product protocol cross-selling best practices with existing customers, including end users, dealers, distributors, and resellers.
Created effective working relationships with dealers and value added resellers, which improved bottom line. Accelerated public relations efforts garnering prestigious interviews and speaking engagements at national conference.
After recruiting and leading a staff of 44, billings increased from $320,000 to $12. 5 million positioning the agency as the market leader.
Retained and managed key multinational accounts such as Philip Morris, Procter & Gamble and The Coca Cola Co. Secured 6 additional local and international clients.
Repositioned declining flagship brand via national consumer promotion, increasing sales by 30% in 45 days for FANTA.
Produced historical live commercial in market for P&G's flagship TIDE brand based on recommendations from qualitative research.