Bloodlink streamlines the sourcing and exchange of blood by connecting all stakeholders on one online platform. Starting in the Indian market, the platform provides a safe, secure and cost efficient way for blood banks and hospitals to find and exchange blood across the nation. This reduces blood shortages and improves the lives of millions of patients.
Tasks and responsibilities:
- Developing an interactive prototype of a web-based solution on Axure
- Utilizing a user-centered approach to deliver an intuitive user friendly product
- Conducting user research and collaborating with stakeholders to deliver a better service
- Incorporating User Journey Mapping and tracking through analytics to improve the overall Click Through Rate