Kalin Gavrilov

Head of Social Media Marketing

Summary

I’m experienced Project Manager in development, implementation and further enhancements of IT systems, operational processes and web portals for banking services. Having significant and diversified background in corporate environment during last year I’ve fulfilled an old desire of mine and I’ve started working in Social Media Marketing for London branch of international sport brand for custom ski equipment.

During the last year I’ve supported development of UK web site for the brand. I have created accounts in the main social media – Facebook, Twitter and Instagram. During initial start of the platforms I’ve created our social media objectives considering the S.M.A.R.T. approach. I have conducted an insightful social media audit using company’s database of over one million customer and our competitor’s online presence.

By creating interesting and related to ski sport and healthy lifestyle posts I’ve achieved constant growth of followers and improvement web site rankings in Google. The greatest result of started social media presence of the company is mainly shown in 50% growth of sales compared to the previous financial period.

During the last year I have also started online shop for specific sport goods and by using Twitter as main platform for attracting traffic to eBay, I’ve managed to achieve first site rankings for specific keywords, without any funds to be invested in online marketing campaigns.

Work History

Work History

Head of Social Media Marketing

Feb 2015 - Present
Surefoot Sports Limited

Defining and implementing a social media strategy to maximise brand exposure.

Creating and implementing a social media calendar and production of social content.

Creating and running campaigns on a number of social media platforms.

Manage promoted content campaigns and budgets.

Coordinate with customer service agents to manage and escalate customer complaints via social channels.

Developing and maintaining market leading industry knowledge of social media marketing to assist with delivering a top level service.

Developing relationships with popular sports brands regarding referrals for bespoke services.

Performing analysis of customer data and development of promotional bundle offers.

Implementing brand marketing strategy and its adaptation to UK market.

Project Manager

Nov 2013 - Jan 2015
Alpha Bank Bulgaria

 Responsible for full project execution and subsequent project enhancements for banking IT systems dealing with customer's personal data and accounts management. Developed product vision statement, backlog, roadmap and release plan for assigned projects. Coordinated daily operation of development team considering interests of stakeholders and clarified latest requirements. Cleared organisational roadblocks by providing clarity and prioritisation to ensure continued productivity. Recommended and implemented new project activities. Ensured availability of appropriate resources and skills for projects. Structured the delivery of services to ensure optimum cost efficiency for the bank by utilising internal resources where appropriate. Created project budget proposals to top management. Communicated with third parties regarding terms of agreement and services cost.

Senior Specialist Project Development

Feb 2010 - Oct 2013
Alpha Bank Bulgaria

Performed support of development team as project facilitator by clearing organizational roadblocks and clarifying details stipulated in stakeholder's requirements. Monitored team performance and set schedule for status reporting and provided analysis of progress. Performed quality assurance for delivered products and suggested further system enhancements. Developed quality control matrices for delivered products and services and engagement in the development process to ensure standards were met.

Senior Mortgage Loan Analyst

Aug 2008 - Jan 2010
Alpha Bank Bulgaria
Senior Mortgage Loan Analyst

Mortgage Loan Analyst

Jul 2007 - Jul 2008
Alpha Bank Bulgaria
Mortgage Loan Analyst

Real Estate Credits Manager

May 2006 - Jun 2007
Societe General Expressbank
Real Estate Credits Manager Banking, Sofia Presented conditions for housing loans to real estate agencies. Coordinated the communication between the bank and building companies. Organized meetings and training of employees and collaborators. Followed up contact with approved customers. Assisted customers with personal banking services. Supervised job performance, of account officers and performance appraisal. Innovated conditions for housing loans.

Real Estate Credits Manager

May 2006 - Jun 2007
Societe Generale Expressbank
Real Estate Credits Manager

Associate Projects Development

Nov 2004 - Sep 2005
Societe Generale Expressbank
Associate Projects Development Real Estate Consultant

Assistant Manager

Jan 2004 - Oct 2004
Macy's-Union Square San Francisco
Assistant Manager ROLES AND RESPONSIBILITIES

Education

Education

MASTERS

2005 - 2009
Academy of Science

Finance

BACHELOR

1999 - 2004
National Sports Academy Vasil Levski

Physical Therapy