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Championing marketing, branding and advertising strategy for the digital commerce, online and social media spaces driving YOY increased growth, ROI and revenue.

Global Digital Marketing Leader offering over 15+ years of experience translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth.Distinguished background driving profitability through the strategic implementation of digital commerce and marketing programs in the retail sector. Track record of monetizing digital investments with consumer purchase data to achieve meaningful insights. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategies and growing e-business as demonstrated through developing a fully integrated omni-channel marketing campaign targeted at a segment of the competition’s most profitable customers, resulting in a 32% ROI.

Work History

Vice President of Marketing & Digital Strategy


Oversee all retail, digital, e-commerce, branding and marketing communications initiatives in addition to internal communications and employee training programs. Restructured marketing department and acquired a 21-member team to spearhead the implementation and execution of a corporate branding and marketing plan. Founded the inaugural digital marketing group and architected a comprehensive strategy for the integration of digital technology into the existing marketing establishment. Slashed consumer website abandonment rate 53% by overhauling web functionalities, including responsiveness, enhanced live chat, click-to-call, and leading edge web-based customer acquisition tools. Earned an 18% increase in operational margins by restructuring internal teams and professional fees to eliminate relationships incompatible with a balanced “working vs. not working” cost ratios. Increased online web visits 132,000 and leads 80,000 monthly by rolling out a new e-commerce platform. Eliminated redundancies and conflicts between traditional and digital marketing plans and put in place an integrated structure emphasizing sustainability and cost effectiveness. Captured in-depth data from conversion rate to investment and tracked customer lifecycles through a unique PID to identify common characteristics and enhance high-level strategic marketing.
Drove comprehensive corporate rebranding effort through integrated efforts with J.Walter Thompson worldwide and cross-functional executive committee involvement in both retail and operations insight.

Sep 2014Dec 2015

HR Consultant & Director of Global Channel Marketing

Canadian Provincial Nominee & Immigration Services, Manila Phil.

Head Office : 4665 Yonge St #306, Toronto, ON M2N 0B4, Canada  Phone:+1416-447-7033

Delivered strategic marketing leadership to add revenue, define and refine corporate brand recognition. Oversaw internal staff and external agencies in developing integrated marketing and communications strategies. Built and deployed retail merchandising, digital marketing, and CRM marketing efforts and played a key part in branding, public relations, and omni-channel advertising and media communication. Catapulted sales 42% by harnessing a targeted e-loyalty promotion that took advantage of an innovative, net new e-commerce platform equipped with mobile and social media components. Increased brand awareness 27% within one year by formulating and executing a compelling brand promise and unique selling proposition that responded to customer needs and motivational traits.

Sep 2014Dec 2015

Logistics Manager & Vice President of Digital Marketing

C.P.N.I.S (Transport Co.)  Manila, Philippines.

Unit 2006 Orient Square Building, F. Ortigas Jr. Road, San Antonio (Emerald Ave), Pasig City, Phil

Determined the most cost-effective procedures and routes for shipments. Translated business needs and priorities into actionable logistics strategies. Gathered, logged and monitored all shipping data.
Minimized damage and repair costs through careful management and preventative maintenance.
Presented carrier-performance metrics and monthly costs reports to executive team. Supervised the work of 124 transportation personnel. Coached 25 other employees and assisted with quarterly performance reviews. Updated the database with changes in carrier status. Wrote reports and gave oral presentations to keep employees up-to-date on company goals and achievements. compared agency and vendor marketing expenses against established budgets.

Jan 2013Mar 2014

Head Manager & Marketing Executive

P.N.S Toos Co.

Directed all phases of Producing , Marketing , Advertising projects, from A to Z.
Assessed vendor products and maintained positive vendor relations. Designed and implemented Strategic business plan objectives. Planned and organized seminars, meetings and retreats. Planned and coordinated the availability of products for advertising and promotion purposes. Traveled to the market, visited vendors and assisted buyers with merchandise selection. Collected, monitored and disseminated market intelligence/maintain competitor database. Assisted in the strategic development for licensing and bio-catalyst businesses.

May 2011Oct 2013

Head Manager & Director of Marketing Communications

Payam Avaran TN Co. (Ad company). IR

Promote marketing role with oversight of public and government relations, promotions, and communications. Developed and managed a 24-member staff comprising direct and indirect reports and collaborated extensively with key stakeholders to drive integrated efforts targeted business critical product lines. Resolved employment-related disputes through proactive communication. Developed company personnel policies, standard operating procedures and employee handbooks. Developed and facilitated all new-hire orientations. Built a comprehensive employee recruiting strategy. Developed and enforced company policy and procedures relating to all phases of human resources activity. Managed all aspects of leave administration, including employee notifications and vendor management, disability programs and health benefits. Developed innovative new-employee orientation programs, including safety training. Spearheaded cross-functional initiative to achieve ISO 9000 Quality management.

Feb 2009Oct 2011

Marketing & Project Manager - Authorized Agent in Middle East


Head Office : Toronto, ON, Canada M2N6A3

Maintained up-to-date knowledge of product and service changes. Investigated and resolved customer Inquiries and complaints in an empathetic manner. Solved unresolved customer issues. Developed highly empathetic client relationships and earned a reputation for exceeding service standard goals. Member of Executive Management Team. Developed department's first incentive performance plan which motivated staff and resulted in 23% increase in sales. Surpassed revenue goals in four consecutive quarters. Developed company personnel policies, standard operating procedures and employee handbooks.


IELTS - International English Language Testing System.

British Council / Cambridge English Language Assessment / IDP - IELTS Australia

IELTS is the International English Language Testing System, the world’s proven English language test .

IELTS was one of the pioneers of four skills English language testing over 25 years ago, and continues to set the standard for English language testing today.

British Council / Cambridge English Language Assessment / IDP - IELTS Australia

Diploma Certificate in S.M.M

Alison - Certified Social Media Marketer

Address: Level One Building Block 7/8, Galway Technology Park, Parkmore, Galway, H91 E309, Ireland.

Core Competencies

  • Digital Delivery Infrastructure
  • SEO, SEM & Web Analytics
  • Budget Management Market & Consumer
  • Intelligence Team Leadership
  • Stakeholder Engagement
  • Talent Acquisition/Development
  • Direct Marketing
  • Lead Generation
  • Virtual Sales Leadership
  • Integrated Marketing
  • Merchandising Strategy
  • Mobile & Social Media
  • Relationship Management
  • E-Business & Pricing Strategy


BA of Mechanical Engineering

Azad University of Sari

Business, Marketing and Advertising coursework
Attended Marketing workshop
Advanced coursework in Physics and Drafting


Member of :

  • American Marketing Association 
  • Association of National Advertisers
  • Reverse Logistics Association
  • International Marketing Association
  • Minnesota Interactive Marketing Association
  • Sales & Marketing Executives International
  • Business Marketing Association
  • Association of Marketing
  • Project Management Institute