Work experience

Work experience
Feb 2005 - Present

Manager Marketing Planning & Research

Pepsi Cola Bottling Co. Pvt Limited
  • Conducting research and marketing planning to facilitate appropriate decision making with respect to brand building and formulating marketing strategies. (Regularly conducting market research in 135 towns).
  • Developing and deploying data modelling tools, statistical techniques and market intelligence systems to gather data, develop scenarios and analyse the macro environment & market trends, and generate to gather meaningful & actionable insights pertaining to:
    • Channel profitability & selection, trade margins, merchandising and pricing issues
    • Business situations and competition
    • Market / segment development, product launch and investment avenues.
  • Conceptualising research projects in consultation with sales manager to obtain specific information.
  • Contributing to formulation of strategy, budgets and plans for business growth, forecasting sales and defining targets.
  • Analysing variances and recommending corrective actions.
  • Leading, motivating and developing a forty member team.
  • Proactively participate in determining the company response to competitors' strategies.
  • Provide advice on research design & statistical analyses in complex business situations.
  • Proactively manage and guide the application of the correct statistical modelling requirements.
  • Turning results of statistical modelling into actionable business recommendations.
  • Integration of environmental knowledge in business decision making through marketing research.
  • Chart short and medium-term growth strategies, planning and development.
  • Work out rationalised annual sales and profitability targets of divisions and evolve plans for their realisation.
Feb 2003 - Mar 2006

Deputy Manager Research

Pepsi Cola Bottling Co. Pvt Limited


  • Ensured research design is effectively implemented.
  • Designed and developed questionnaires.
  • Ensured research methodology is effectively implemented.
  • Conducted appropriate statistical analysis and communicated results.
  • Applied the principles of sampling, weighting and significance testing.


  • Extended research scope to remote areas which provided eye-opening information to management.
  • Initiated the campaign of research system automation by introducing PDA hand-held PCs and completed the full automation of the department in year 2006.
  • Trained and developed staff for new research methodology introduced in the system.
  • Steered the company as market leader in the region.
  • Promoted as Manager Marketing Planning & Research for outstanding performance.


Feb 2002 - Dec 2004

Diploma in Management Accounting

Chartered Institute of Management Accounting