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Work experience

Feb 2005Present

Manager Marketing Planning & Research

Pepsi Cola Bottling Co. Pvt Limited
  • Conducting research and marketing planning to facilitate appropriate decision making with respect to brand building and formulating marketing strategies. (Regularly conducting market research in 135 towns).
  • Developing and deploying data modelling tools, statistical techniques and market intelligence systems to gather data, develop scenarios and analyse the macro environment & market trends, and generate to gather meaningful & actionable insights pertaining to:
    • Channel profitability & selection, trade margins, merchandising and pricing issues
    • Business situations and competition
    • Market / segment development, product launch and investment avenues.
  • Conceptualising research projects in consultation with sales manager to obtain specific information.
  • Contributing to formulation of strategy, budgets and plans for business growth, forecasting sales and defining targets.
  • Analysing variances and recommending corrective actions.
  • Leading, motivating and developing a forty member team.
  • Proactively participate in determining the company response to competitors' strategies.
  • Provide advice on research design & statistical analyses in complex business situations.
  • Proactively manage and guide the application of the correct statistical modelling requirements.
  • Turning results of statistical modelling into actionable business recommendations.
  • Integration of environmental knowledge in business decision making through marketing research.
  • Chart short and medium-term growth strategies, planning and development.
  • Work out rationalised annual sales and profitability targets of divisions and evolve plans for their realisation.
Feb 2003Mar 2006

Deputy Manager Research

Pepsi Cola Bottling Co. Pvt Limited

Responsibilities:

  • Ensured research design is effectively implemented.
  • Designed and developed questionnaires.
  • Ensured research methodology is effectively implemented.
  • Conducted appropriate statistical analysis and communicated results.
  • Applied the principles of sampling, weighting and significance testing.

Achievements:

  • Extended research scope to remote areas which provided eye-opening information to management.
  • Initiated the campaign of research system automation by introducing PDA hand-held PCs and completed the full automation of the department in year 2006.
  • Trained and developed staff for new research methodology introduced in the system.
  • Steered the company as market leader in the region.
  • Promoted as Manager Marketing Planning & Research for outstanding performance.

Education

Feb 2002Dec 2004

Diploma in Management Accounting

Chartered Institute of Management Accounting

Career Portfolio

Objective

To attain a suitable role in marketing/ market research with a growth oriented organisation and leverage proven experience of marketing & product management and market research as key impetus in facilitating business growth.

Career Achievements

Currently at the final stages of mega project where every single FMCG shop is thumb-nailed on GPS street-view maps which is hyperlinked with the database that dynamically controls to indicate most updated shop status in 3D animated environment on the map.

Summary

  • Highly focused individual talented in aligning industry/customer needs with market opportunities.
  • Known for excellent interpersonal and communication skills; interact favourably with key contacts, interdepartmental teams, and external clients. 
  • Skilled at managing multiple projects with competing deadlines. Resourceful in perceiving and resolving problems. 
  • Establishes plans, goals, and processes to assure that strategies are competitive, effective and protective of long-term success.
  • Seven years of experience in market research and marketing with Pepsi and also in the pharma sector.
  • MBA-Marketing with distinction and First Division throughout academic career.
  • Skilled at applying market research to spur business growth and impart long term vision for the brand as well as in developing effective tools, systems and models for this purpose.
  • Track record of developing new markets/ segments, attaining strong profitability and market share, countering competition and development of several research tools & automation systems.
  • Proven abilities to nurture and launch business plans to enhance individual market share and distributor performance plans.