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Work experience

Product Specialist


Product Marketing ManagerFeb 2005-Nov 2008

Teknion Furniture Systems

·Gather, analyze and report and present competitive, statistical and financial information in support of seating portfolio to internal and external stakeholders

·Work with markets and communication department regarding marketing support materials, knowledge transfers, content review and product selection

·Recommend,developand implement specific marketing programs based on client feedback to drive sales in all geographic markets

·Support new product development through “gate” presentations pricing, margin analysis, competitive profiling

·Responsible for content and layout of the entire Price and Product Catalog for the Seating Division

·Handle all direct and distributor requests and inquiries pertaining to Seating Portfolio

The Almond Group (Owner) Mar 2003-Nov 2004

InStore Focus:Developed a comprehensive strategy for InStore Focus to launch New Image Painters into Home Depot’s Expert Installation Division across Canada.Deliverables included development of a training manual, recruiting structure, go forward execution plan and resource guide for Home Depot Brand Ambassadors.

Rogers: Redesign and standardization of outbound call traffic for 10 call centres for Rogers across Canada. Deliverables included assessment/analysis, standardization, re-design, re-programming, presentation to IT department and creation of a post maintenance procedural handbook.

CBCL:Researched and developed strategy for contact centres located in multiple countries

Product Marketing Manager: Apr 1986 – Dec 2002

Avaya Communications (formerly Lucent Technologies)

Responsible for strategy formulation, competitive market assessment, forecasting, financial analysis, pricing, product roll-out, life cycle management and delivery of product training and presentations

·Introduced and presented a new product or release every 3-6 months

·Generated ideas and participated in trade shows, direct marketing campaigns, created promotional launch programs and competitive displacement programs.Assisted in advertising, company identification and branding.

·Utilize Siebel Sales and Marketing tools to measure success of marketing programs launched through sales channels

·Worked with Maritz to develop employee/customer incentive programs and event management programs

Trainer -Avaya Communications (formerly Lucent Technologies)

Avaya Communications (formerly Lucent Technologies)

·Responsible for all indirect application presentation and training at a national level for telecommunication hardware and applications.

·Collected, wrote and tailored course material for the full line of General Business System products and associated software applications.

·Accurately designed and successfully project managed, programmed and trained on the full line of Private Branch Exchange voice products, applications and adjuncts.

·Maintained a professional partnership with the account team and the customer to ensure a successful design, implementation and integration of applications.

Marketing Specialist


Hands-on role working with CEO to provide both strategic and tactical support across the full spectrum of internal and external marketing activities, from market research to content develop to corporate communications.

·Research market segments and create product differentiation strategies to exploit segments

·Lead the execution of various marketing communication channels such as direct mail, social media marketing, niche publications, cold calling

·Manage layouts and design of communications such as presentations, newsletters, event support materials, research papers, video scripts, brochures and web content.

·Develop and deliver presentations to new and existing clients


York University


Marketing Management CertificateYork University

Channel Management CertificateYork University

Oral and Written Advanced French CertificateUniversity of Ottawa

Acting for Business People CertificateAlgonquin College

Facilitator Instructor TrainingAvaya University

Effective Presentations, When you Speak do they Listen?Avaya

Presentation SkillsAvaya

Fundamentals of Customer ServiceAvaya

Value Added Solution Selling (VASS)Avaya

Effectively Managing ChangeAvaya

Time and Priority ManagementAvaya

Numerous business and technical training courses (upon request)


Mark Frankel

"Barbara worked full time in marketing for my company for a year and a half. During that time, she impressed me as a very professional, capable and versatile individual who would be a fine asset to any business. She worked very hard, had high standards, was delightfully creative and approached every work day with a high energy, positive, can-do approach. In short, it was always a pleasure to work with her." Service Category: MarketingYear first hired: 2011Top Qualities: Personable, High Integrity, Creative


I am a versatile marketing specialist with over 10 years of combined successful experience in marketing communications and product management with both large and small corporations.I’ve proven to work well with all levels of management and take a creative, high energy approach to all aspects of marketing.


My goal is to be a valuable team player with a successful, growing and stable company where I will have the opportunity to use my marketing expertise to reach and exceed corporate goals and develop marketing strategies that will increase overall revenue.