- Launched new products with extensive marketing support, including tradeshows, trade advertising, video and websites.
- Developed patient recruitment marketing strategy for physician practices.
- Created and marketed new events, such as Washoe Heart Month, flu shot campaign, KUNR Jazz Brunch, which met or exceeded attendance targets.
Web and digital communications
- Redesigned top-level web presence for large university site.
- Developed internal and external e-communications program, increasing visits to news site.
- Launched e-commerce sites and Google AdWords pay-per-click campaigns.
Branding and identity
- Rebranded health system, including renaming of 25+ services, and development of new logos, ad campaigns and internal communications.
- Managed extensive new higher-education graphic identity launch for more than 60 separate programs. Orchestrated campus-wide communication plan.
Sales and fiscal management
- Produced significant $50,000 savings in corporate annual report production.
- Met aggressive, “stretch” sales revenue goal after one year.