Summary

A highly skilled and creative Marketing Professional who has extensive experience in many unique markets. Recognized as an innovative and “out of the box” thinker who takes sincere pride in delivering and achieving the highest return on investment with every project.Passionate about positively affecting both the work environment and marketing campaigns through enthusiasm and ingenuity.

Areas of expertise include:

  • Marketing and communication strategies
  • Trademark and brand management
  • Social media & viral marketing
  • Retail marketing solutions
  • Desktop Publishing / Graphic Design
  • Networking and cross promotions
  • Advanced Photoshop manipulation
  • Corporate identity programs

Design Portfolio

Work History

Work History
Dec 1999 - Present

President/Creative Director

Jamie R Manship Marketing and Design Solutions

Branding, marketing and design agency. Specializing in making products and services sell more effectively to a targeted demographic.

  • Created marketing strategies and designs for Carmen’s Foto Source, City of Woodstock, County of Oxford, Town of Ingersoll, Woodstock Little Theatre, TA Travel Centre, Tourism Oxford, Downtown BIA, Big Brothers/Big Sisters and a plethora of other local businesses and organizations.
  • Received excellent feedback from clients on work performed as evidenced by several long-term and sustained relationships.
Sep 2010 - Present

Creative Manager (Contract)

Bimeda Canada
  • Designing and managing all creative for packaging, in-store pop material, advertising, promotions and other marketing collateral within an FDA regulated pharmaceutical environment.
May 2003 - Apr 2010

Regional Brand Coordinator

Agribrands Purina Canada Inc.

Responsible for creating/designing or coordinating the design of all marketing/promotional campaigns in the retail sector.

  • Engineered the marketing strategy to create a complete horse feed line and marketed it like pet food.Presently, Evolution is currently known as one of the elite horse feeds in the Canadian equine market. Evolution.
  • Successfully re-branded a 15 year old product under the new name integri-T and in the process maintained a reasonable percentage of the past customers and also created a new niche market Integri-T.
  • Created and maintained an online social media presence using Barn Mice (a social media environment targeting horse owner) in order to develop closer relationships with customers as well as generate unsolicited customer references.
  • Implemented, controlled and maintained the integrity of the Purina brand identity within the organization and outside dealer network.Created and developed clean user files, purged all non-compliant materials and ensured both internal and external customers utilized authorized documents.
  • Designed, conceptualized and coordinated packaging designs through the national team.Investigated and assisted in sourcing an off-shore vendor that created and produced packaging options that far exceeded existing offerings while also achieving reduced costs to Purina.
  • Created on an ongoing basis retail marketing strategies for pet food and high end horse feeds (print advertising, trade shows/launches, direct sale promotions, in store POP material/displays etc.).At a minimum conducted a strategic marketing review of no less than three products per year.
  • Purchased all English media buying for over 10 unique market segments that predominantly included print but also radio.Tracked and maintained detailed records of all transactions and occurrences.
  • Managed and maintained all English web design/content both commercial and retail.Recorded site and search traffic increases by over 400% in the first year by properly implementing the use of meta-data and keywords.
  • Conducted preliminary research and prepared trademarks/trade names for legal search minimizing the professional legal fees.
  • Introduced a number of personal initiatives that positively influenced the team environment.
  • Consistently found solutions to problems or challenges that would arise.Proactively responded to a brand threat by identifying the issue to the leadership team and creating a communication that provided employees with an official company position statement all within the same day as the announcement.
Apr 2002 - May 2003

Marketing Coordinator

City of Woodstock - Ontario Canada

Responsible for sales, coordination, editing, layout & design of a monthly full colour community service publication called What’s On Woodstock Magazine (http://www.city.woodstock.on.ca).

  • Generated advertising sales for the magazine to the point of it being a source of revenue.
  • Coordinated and created marketing/communication strategies for all 14 departments (eg. Art Gallery, Museum, Local Pools, Community Complex, Waste Management, Transit).
Dec 1999 - Apr 2002

Graphic Designer/Marketing Assistant (contract)

City of Wooodstock
  • Responsible for sales and design of a monthly full colour community service publication called What’s On Woodstock Magazine.
  • Assisted in all the marketing and design needs of the Marketing Director.
  • Toured a Museum exhibit in malls throughout Southwestern Ontario in order to create marketing attention.

Skills

Skills

MS PowerPoint

Desktop Publishing

I have been creating designs on desktop publishing software since 1992 shortly after the purchase of my first personal computer.  I have evolved with the software and remain current.  I have done page layout for a wide range range of printed material eg. packaging, magazines, posters, flyers, brochures, business cards, trade-show booths, banners, signage, vehicle graphics etc.

Photography

I have been taking pictures since I was in high school with a simple SLR.   Over the years I have learned what it takes to make a balanced composition.  I only consider myself an amateur photographer because I currently don't own the equipment to take professional photographs.

Adobe Photoshop

I have been using Adobe Photoshop since 1996 and with each release I continue to learn more.  Take a look at my portfolio above for a small sample of my work.

Education

Education

Diploma

Mohawk College

Course load included: Traditional art board and digital graphic design, photography, pre-press as well as press setup and operation.

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