Director Strategy & Corporate Development
Created and implemented a repeatable, sustainable process for organic product innovation based on empirically driven methodologies.Accomplishments include:
·Identified, sized and analyzed over 50 markets for incremental growth, prioritized each market based on opportunity, measured internal capabilities, and identified competitive advantage based on analysis of customer needs through statistically valid consumer surveys.As a result, $80M of annual incremental revenue was generated from new product concepts and go-to-market strategies.
· Produced go-to-market strategy for online retail identity theft and credit monitoring product for $100 million Consumer Services Division.Leader of $15M online marketing campaign for new product launch.
·Researched and analyzed ID Theft and Credit Monitoring market identifying new product concepts and features not currently in existence, including mobile retail transaction authentication, device fingerprinting for fraud reduction, and lead generation leveraging existing credit trade lines from consumer credit reports.Resulted in Company immediately adding concepts into product development queue.
·Project leader of online marketing strategy for generating website traffic and order growth.Implemented a multiple brand approach and various consumer promotions based on consumer preferences, market data and empirical findings.