Laura Matthews

Laura Matthews

Summary

Elon University honors graduate with a degree in corporate communications.  Experience in social media, Web design and content management.Excellent writer and presenter. Seeking an entry-level position in corporate public relations or marketing.

Work History

Work History

Business Development Coordinator

Forum Group, LLC

  • Generate new business leads through research and communication with PR executives
  • Coordinate meetings and provide administrative support
Sep 2009 - Dec 2009

PR Volunteer

Family Abuse Services of Alamance County

  • Developed a strategic campaign for a large fundraising event
  • Presented research, campaign plan and recommendations for implementation to FAS director
Jun 2009 - Sep 2009

Marketing and Communications Intern

Arts & Science Council
  • Coordinated ASC's introduction to social media
  • Created news releases, media alerts and PR plans for various Charlotte-Mecklenburg events
  • Updated event listings database on CharlotteCultureGuide.com and compiled weekly e-mail newsletters and ad copy
Feb 2009 - May 2009

PR Volunteer

Kopper Top Life Learning Center

  • Created professional marketing materials to enhance center’s visibility and client communications, including PowerPoint presentations, brochures, fliers and print advertisements
May 2008 - Aug 2008

PR Intern

York County Adult Day Care

  • Helped create an online presence for YCADC by designing the aesthetic format for a Web site and writing and editing copy

Education

Education
2006 - 2010

Corporate Communications

Elon University

Cum laude graduate

3.57 GPA

Honors and Recognition:

President’s List – Fall 2009; Dean’s List – Multiple semesters

Lambda Pi Eta – Communications honor society

Senior paper, “Social Media and the Evolution of Corporate Communications,” published in the first edition of the Elon Journal of Undergraduate Research in Communications http://www.elon.edu/eweb/academics/communications/research/

Skills

Skills

Social Media Marketing

I have a strong working knowledge of social media programs and how they can be utilized for corporate communications and marketing.

Final Cut Pro

Adobe Flash

Adobe Dreamweaver

Adobe Photoshop

Microsoft Office Suite

PC and Mac operating systems