"The starting point for a better world is the belief that it is possible." - Norman Cousins
Nov 2007 - Present
Director of Business Development
Can & Bottle Systems, Inc
Responsible for leading CBSI into new geographical markets, both domestic and international. Including building new customer and distributor relationships and providing sales and marketing support in established territories. Work closely with state agencies, legislative agencies, and NGOs.
Relationship management with large accounts and corporate retail chains.
Maintain ACT database that documents prospective customers and sales activities.
Create marketing collateral materials, responsible for website design and content.
Create and present sales proposals and presentations.
Create, plan, and execute direct mail campaigns.
Create, develop, and launch new products and services.
Wrote, directed and produced training and sales videos.
Coordinate with outside sales staff regarding sales technique, strategy, and results.
Contribute to strategic planning activities to CBSI management group.
Manage and develop company image and brand.
Manage product positioning and packaging.
Jul 2007 - Oct 2007
with a great group of people in a top notch marketing department. Managed creative work flow and projects within the marketing department.
Jan 2007 - May 2007
Adashun Jones Real Estate, Inc
Sales manager for a large Real Estate firm in a small community. I successfully fulfilled my role as coach and motivator to over 40 Realtors.
Helped individual Realtors with marketing collateral, problem solving, client relations issues, and employee relationship issues.
Implemented very popular monthly Lunch & Learns where the vendor community was invited to teach their industry specific knowledge to our agents.
Was in the process of developing a television advertising campaign.
Jul 2006 - Jan 2007
Confidential Secretary to Vice President, Marketing
Performed administrative duties for the Vice President.
Created PowerPoint presentations for various marketing managers in several distribution channels globally.
Developed a reference library for the department.
Monitored and approved expenses for large marketing staff.
Oct 2004 - Jan 2006
Manager, Membership Development
Sheboygan County Chamber of Commerce
Primary responsibility was securing new Chamber members, where I brought in record breaking numbers. The first year goal was set at 75 new members, and I brought in 87. The following year I recruited 112 new member companies.
I managed the Chamber's ambassador committee consisting of 25 volunteers.
Turned the monthly Business Mixer from a program with low attendance and struggling to find hosts, to the community's most anticipate monthly gathering. Within six months, the Business Mixer calendar was booked for two years out. Many hosts companies enjoyed upward of 200 guests coming to learn about their business.
Redesigned yearly Christmas promotion, creating most successful response in Chamber's history.
Appeared in monthly radio show "Ask the Expert" where I showed measurable success in promoting Chamber events, by monitoring the website analytics.
Wrote two monthly articles for Chamber's newsletters.
Designed all marketing collateral, advertisements and 2005 Visitor's Guide cover.
KellyCasey.com Design & Marketing / The Rotary-Notary
Apr 2002 - Oct 2004
Kelly Casey.com Design & Marketing
Website design, packaging design, marketing material design, as well as marketing and advertising consultation for small to medium size businesses.
Dec 1996 - Apr 2002
Brent Laboratories, Inc
Managed the Blast Products Brand of herbal supplements.
Key person in new product design, packaging design, pricing, product launch, Point of Purchase displays, catalog and all marketing material design.
Implemented and oversaw all policies and programs relating to marketing, customer service and sales.
Implemented E-Commerce base programs for both business-to-business and business to consumer sales.
Created and purchased all display advertising.
Investigated and led team in tradeshow opportunities and sales.
Responsible for hiring and terminating of staff of seven.
I redesigned the screens on the Recycling machines to reflect the appreciation of our client's customers efforts to recycle. Great for promoting Green Initiatives.
3rd Age Energy Blast was one of 4 products in which I developed the formula, the product name, the marketing and the advertising for. I designed the packaging and managed the full life-cycle of the product.
This page was an Entry Point web page for Brent Laboratories. I had designed an Entry Page for each of the Blast Products brands which served as individual door ways to the company's website.
This is a sample page from a Wings & Wheels Aviation day program designed to support the local Aviation museum. The area was steeped in aviation history. I combined the interesting photos with historical information. I sold the ad space to small businesses in the area as part of the museum's fund raising. The printing was donated by a museum benefactor.