Kari Laib

Kari Laib

Objective

Leverage my proven marketing and brand management skills to contribute to customer satisfaction and profitability.

Career Driver

Inspiring and leading teams to develop breakthrough marketing solutions, serving customer demands and adding real value in the global market.

Interest

Managed a wine tasting club since January 2008 (organizing meetings, website in development). Regularly attend wine tastings and events across WA state. Created a wine blog: http://www.sipandswirl.blogspot.com/

Member of Women For Winesense, and Seattle Uncorked.

Cooking - member and manager of a cooking club group since September 2004.  

Skills

Skills

Social Media

Active postings on Facebook, LinkedIn, Gist, and Twitter. Created a blog about my wine experiences and travels.

Project managment

  Led a team responsible for an improved marketing collateral website, saving $5 million in print and distribution costs the first year Launched a direct mail campaign recruiting WaMu Home Loan Consultants, which had a 20% response rate Managed creation and execution of an integrated marketing campaign for WaMu’s Commercial Group, resulting in a 25% increase in business within 12 months  

Communication

4+ years experience writing concise, effective creative briefs and statement of work documents. Comfortable presenting to groups and leading team meetings.

Adobe Acrobat Professional

Photoshop

Copywriting

Advertising/copywriting coursework at the UW

Microsoft Office

HTML Coding

Experience coding simple websites.

Corporate Branding

Helped create and execute a company-wide, streamlined brand identity, reducing the number of internal logos from 70+ to less than 10 5+ years experience creating and reviewing creative work to ensure brand consistency and integrity  

Operational Excellence (Six Sigma methodology)

Standardized translation process, reducing turnaround time from 3-4 months to 3 weeks  Analyzed project cycle time, reducing lead time by four days and saving $4-$6K per project

Work History

Work History

Project Manager - Email Marketing

REI
2009 - 2010

President

Golden Feather Management Corp.
2008 - 2009

VP, Marketing Manager - Brand Creative Services

Washington Mutual/JP Morgan Chase
2006 - 2008

AVP, Senior Marketing Specialist – Brand Creative Services

Washington Mutual
2004 - 2006

Senior Marketing Specialist

Washington Mutual
2002 - 2004

Project Manger - Creative Services

Washington Mutual
2000 - 2002

Marketing Coordinator

Washington Mutual

Education

Education
1991 - 1996

Bachelor of Science

Portfolio

Certifications

Certifications

Pro Trader Certification

Online Trading Academy