Sr. Director of Online Engagement
Responsible for CI’s online engagement strategy, including online fundraising, systems and data integration, analytics, and the integration of stakeholder engagement across multiple channels.
Responsibility for all online communications, campaigns, fundraising strategy, advertising and integration with offline activities and divisions.
Leading Conservation International (CI) to expand brand presence, create compelling messages, build a robust online community and driving online donations to an entirely different new level.
Responsible for working with M+C’s leadership to develop vision for these efforts and managing an internal team, and complemented external experts and partners to ensure resources are in place to support these initiatives.
Work across CI to ensure that conservation.org is an engaging and compelling web presence and positions the organization as the world's leading conservation website.
Build and manage an online marketing channel in support of membership, Emerald Circle, Major Gifts and other constituencies.
Drive CI’s online donations to an entirely new level from previous years ($1.5 mil annually from $600K)
Create and lead the organization's online fundraising, Web, and social media strategy
Led the redevelopment initiative for conservation.org (site launch: September 2011).
See how the web supports CI's strong media initiatives:http://www.conservation.org/newsroom/ci_in_the_news/pages/default.aspx