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Full Resumé

Business Management Expertise

Executive manager well-known for ability in positioning a firm's organizational brand, products and services for fast and solid growth. History of accomplishments in general business executive management and principal marketing roles. Compelling qualifications in Branding Management and Services Marketing Management (according to American and Nordic School of Marketing).

  • Business leadership management focused on marketing issues helping companies to achieve increasing Market-Share and Profits -- branding | product & services | business processes redesign | customer service | communication and PR | sales operations and stakeholders relationship.
  • Sales Increase and Cost Reduction focus through service marketing culture  and IT innovative services implementation and management.
  • Strategic planning and operations management | competitive intelligence | market research and analysis.
  • Positioning and development of organizational, professionals, products and services' identity brands. Cross-functional team building and leadership.
  • Human capital management: Change Management implementation | sales, service and contact people development  | knowledge workshops training | executive coaching.
  • Influential presentations | public speaker | MBA's professor.

Executive Summary

Accomplished professional with twenty years experience leading world-class, results-oriented GENERAL BUSINESS MANAGEMENT  programs and initiatives, through: MARKETING PLANNING & OPERATIONS | CHANGE MANAGEMENT LEADERSHIP | ORGANIZATIONAL CULTURE TRANSFORMATION | IT SERVICES DEVELOPMENT |  PEOPLE MANAGEMENT and EXECUTIVE COACHING .

Transform organizations by leading them passionately towards a “Culture of High Performance”  by developing and managing innovative and effective Branding & Service Marketing Programs ,demonstrating the ability to translate business knowledge and strategy into successful accomplished plans and operations that lead to desired results.

Foster a culturally diverse business-environment that fuels creativity, innovation, inspires transformation ideas, achieve differentiation and promotes high-performance in all business activities through the use of strong facilitation, refined negotiation and professional influential presentation skills to educate and inspire business leaders and employees with consistent knowledge, branding focus and effective service leadership.

Education

MBA, Insurance & Finance - IBMEC / 2003

(MBA) Post-Graduation  Marketing –  ESPM / 1991

Marketing Management –  FGV / 1989

Bachelor of Science – Electronic Engineering - FAAP / 1987